The lack of a contextualised, relevant communication strategy focusing specifically on
HAST diseases in the Limpopo Province was the impetus for this research. The
purpose of this study was, therefore, to explore the knowledge, perceptions and
utilisation of health facilities for HAST in order to develop an acceptable and effective
communication strategy for the Province to address the high rate of HAST diseases.
The study followed a qualitative approach guided by the major tenets of the Health
Belief Model, namely, to determine modifying factors, individual beliefs and cues for
action. An in-depth literature review was followed by focus group interviews with the
community members and personal interviews with District and Provincial Deputy
Directors. Based on these findings, a communication strategy was drafted and piloted
for three months in one of the districts in Limpopo. Further refinement of the
communication strategy followed after member-checking and further interviews with
directors HAST.
The final strategy specifically focused on risk groups with each of the diseases in terms
of their beliefs and perceptions. It further resulted in guidelines for health providers in terms of the content and implementation of effective communication strategies within
the context of educational, cultural, social and economic factors relevant to Limpopo / Health Studies / D. Litt. et Phil. (Health Studies)
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:unisa/oai:uir.unisa.ac.za:10500/23605 |
| Date | 02 1900 |
| Creators | Rapakwana, Ngwako Johannah |
| Contributors | Human, Susara Petronella,1952- |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis |
| Format | 1 online resource (xii, 145 leaves) |
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