This study aims at exploring the motivation that drives tourists to townships. The theories that were chosen as the theoretical base of this study were the push and pull theory, the Travel Career Ladder, authenticity and the tourist gaze. Three research questions were asked around the theory base and a survey was done of 100 tourists in selected locations within Soweto. Results obtained from the respondents allowed for statistical analysis. The results indicated that the township tourists were intrinsically motivated and were driven by affiliation needs. Furthermore, the tourists that initially visited Soweto were motivated by authenticity; however, as the amount of tourism in the area grew, the tourist gaze became the more dominant form of motivation. The implications of the study findings are discussed. Copyright / Dissertation (MBA)--University of Pretoria, 2012. / Gordon Institute of Business Science (GIBS) / unrestricted
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:up/oai:repository.up.ac.za:2263/25057 |
| Date | 27 May 2012 |
| Creators | Mengich, Olivia Chemutai |
| Contributors | Dr J Chimhanzie, ichelp@gibs.co.za |
| Source Sets | South African National ETD Portal |
| Detected Language | English |
| Type | Dissertation |
| Rights | © 2011, University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria |
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