Diploma thesis process a marketing strategy proposal of newly created company namely its strategic business units - selling beauty and medical devices for esthetic centres, salons, wellness, fitness, etc. This work focuses mainly on detailed elaboration of situational analysis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:136247 |
| Date | January 2010 |
| Creators | Kolářová, Eliška |
| Contributors | Kovář, František, Pačesný, Vladimír |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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