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Analýza potřeb zákazníků vybrané firmy a strategie jejího dalšího rozvoje / Analysis of the customer needs of chosen company and strategy for its future development

Becoming an entrepreneur is an important decision in human life, greatly affect his future. By becoming an entrepreneur but his work is just beginning. Writing the business plan should be granted only as an entrepreneur finds what you need to know everything and starts his own for practice. Also, external companies use a business plan as a basis for possible cooperation. Determining customer needs should be one of the priorities of entrepreneurs. Meet the needs of not only his, but also forms the basis of customers' success of any business. Regular surveys of current needs, frequent communication with customers is the only way to get closer to their actual needs. The entrepreneur can be successful, but today, changes that are too often can not predict, it is important to have a written policy options that can be used if necessary. Individual variants constantly innovate in order to keep actual.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:137089
Date January 2012
CreatorsMAŘÍKOVÁ, Monika
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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