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Analýza trhu reportingových platforem / Mobile reporting platform market analysis

Nowadays, decision-making is not only made in the office with a PC. With a dramatic increase of mobile devices (such as smartphones and tablets) and internet access, the approach to reaching and delivering key, strategic data has changed over the last decade. The diploma thesis analyses the market of business intelligence platforms, dedicated for mobile devices, by comparing selected vendors in this segment. The first, theoretically oriented chapters focus on explaining the key concepts of business intelligence and mobile business intelligence and appropriate context, especially the growing market of mobile devices and internet access availability. Furthermore, the theoretical part is followed by a list of criteria, amongst which will selected platforms be compared. These criteria include not only a user view, but also a technical view of the compared products -- IBM, MicroStrategy, SAP and Oracle. Two methods are used to evaluate the best product. The first comparison is based on average scores gained across all criteria, while the second method applied is a pairwise comparison. The following, practically oriented chapter contains a step-by-step user guide of downloading, installing, configuring and especially the process of creating and deploying reports and documents suited directly for mobile devices, such as the iPad. The whole process is described for the winning platform MicroStrategy, which not only earned the highest scores, but also won the pairwise comparison over all other platforms. This thesis serves as basic orientation in the young market of business intelligence platforms enhanced with dedicated modules for mobile devices and carries a recommendation for one of them to select.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:149897
Date January 2012
CreatorsGrund, Michal
ContributorsNovotný, Ota, Pour, Jan
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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