This diploma thesis deals with the possibility of presentation data in business intelligence (BI) applications. The aim is to develop a methodology for reporting and data visualization using Microsoft SQL Server 2008 Business Intelligence Development Studio and Microsoft Excel 2010. Evaluate and identify opportunities for data display using the perception of information at a subconscious level in the above mentioned tools. Identify market trends from the perspective of business intelligence data visualization. In the first part thesis focuses on the analysis of the current BI market with regard to trends in data visualization. In the following part options of perceptions on a subconscious level are examined, which are then reflected in the establishment of a methodology reporting. Similarly, it is investigated the human perception of color. Presented are appropriate and inappropriate data visualization forms, at the most commonly used graphic forms. The work describes a method to ensure that the data will not be displayed tendentiously or distorted. My contribution is creating a reporting methodology that respects the life cycle of the report, as well as a logical follow-up steps to project management.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:150134 |
| Date | January 2011 |
| Creators | Tůma, Martin |
| Contributors | Pour, Jan, Zajíc, Ján |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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