The aim of this diploma thesis is analysis of the marketing tools in the automotive industry and specification of the consumer buying habits of cars. Description of the marketing environment as the default situation analysis for consumer behavior. Determination of marketing tools used to define the appropriate marketing mix. Detect changes in consumer behavior due to the economic crisis and its impact on the automotive industry.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:15568 |
| Date | January 2008 |
| Creators | Schneyderová-Kubaniková, Zuzana |
| Contributors | Vávra, Oldřich, Malůšková, Denisa |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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