No description available.

Business Weekly (2003, 11) reported that female managers 25 to 34 had increased by 25% in the end of 2000. 51% of buyers were female in a company. Even, 85% of purchasing decisions were made by women. (Barletta, 2003) Such kind of situation means that female purchasing power is increasing. With the fast development of female market, it can not be ignored the new business opportunity, of course, including the automobile industry. According to the report of American CNW Market Survey Company in 2003, 49% of American new car buyers were female¡F80% of car-purchased decisions were determined by women. Besides, the data of Ministry of Transportation and Communication of R.O.C. in 2004 pointed out that the proportion of domestic female car owner were up to 28.3%, which was rose by 8.9% than in 1998. This tells that the female car market is a hidden cake for marketers. The purpose of the study is to figure out which kind of auto product attributes mix female car consumer will pay more attention to and to investigate the difference of product attributes preference in order to provide marketing strategies for companies. The conceptual of framework of the study was based on EBM consumer behavior model. The study took auto product attributes and consumer demographics as input variables¡F lifestyles variables as the bases of female car market segmentations. Moreover, characteristics of different lifestyles segments were described by several variables that affect the buying process. And respondents were willing and able to buy a car in Kaohsiung area, including car users and potential buyers. Factor analysis was employed for dimension reduction, then cluster analysis was applied for classification, and some statistical method, such as MANOVA, ANOVA, chi-squares are used to test the research hypothesis. The study figured out, through the process of segmentation, three female car consumer types: stylish, omnibearing, and chaste. Besides, the research further showed that three different lifestyles segments had significant difference in the following variables: information source, auto product attributes, purchase price, purchase brand, purchase type, loyalty, and the demographics which included age, occupation, and family life cycle.

This paper examines the properties of the perfect Bayesian Nash equilibrium or equilibria in a model where the new car market coexists with the lemon market which has adverse selection problems. Under such a setting, it is shown that the price of a new car will be affected indirectly by the problems of adverse selection in the lemon market.

É esperado que o consumidor, no momento de decidir qual carro ele irá adquirir, leve em conta, entre diversos outros fatores, a eficiência energética do modelo. Contudo, diversos trabalhos apontam que o consumidor subvaloriza o gasto total que terá com combustível no momento que decide qual modelo de carro irá comprar. Como carros são grandes produtores de externalidades, e por isso, frequentemente são objetos de política pública, é necessário entender esse comportamento do consumidor para que os formuladores o possam levar em conta no momento de fazer as políticas públicas. O objetivo principal desse trabalho ´e estimar o peso relativo que o consumidor brasileiro dá à economia de combustível no momento da escolha da compra do carro, e verificar se, de fato, há uma subvalorização da importância do gasto com combustível no mercado de carros novos no Brasil. Para tentar responder a pergunta proposta serão utilizados duas metodologias distintas. A primeira será uma regressão de preços hedônicos, e a segunda um modelo de demanda aninhado. / It is expected that the consumer, in the moment when deciding which car he will buy, take in account the energetic efficiency of the model. However, many works show that the consumer undervalues the total spent that he will have with fuel in the moment he decides which model to buy. Cars are important externalities creators, and so, are frequently target of public policies, it is necessary to understand this behave of the consumer in order that the policies makers can design the most useful policy. The main objective of this work is to estimate the relative weight that the Brazilian consumer gives to the fuel economy in the moment of the car purchase choice, and verify if indeed, there is a undervaluation of the weight of the fuel spending in the Brazilian new car market. To try to answer this question will be used two different methodologies. The first one is a hedonic prices regression, and the second a nested demand model.

É esperado que o consumidor, no momento de decidir qual carro ele irá adquirir, leve em conta, entre diversos outros fatores, a eficiência energética do modelo. Contudo, diversos trabalhos apontam que o consumidor subvaloriza o gasto total que terá com combustível no momento que decide qual modelo de carro irá comprar. Como carros são grandes produtores de externalidades, e por isso, frequentemente são objetos de política pública, é necessário entender esse comportamento do consumidor para que os formuladores o possam levar em conta no momento de fazer as políticas públicas. O objetivo principal desse trabalho ´e estimar o peso relativo que o consumidor brasileiro dá à economia de combustível no momento da escolha da compra do carro, e verificar se, de fato, há uma subvalorização da importância do gasto com combustível no mercado de carros novos no Brasil. Para tentar responder a pergunta proposta serão utilizados duas metodologias distintas. A primeira será uma regressão de preços hedônicos, e a segunda um modelo de demanda aninhado. / It is expected that the consumer, in the moment when deciding which car he will buy, take in account the energetic efficiency of the model. However, many works show that the consumer undervalues the total spent that he will have with fuel in the moment he decides which model to buy. Cars are important externalities creators, and so, are frequently target of public policies, it is necessary to understand this behave of the consumer in order that the policies makers can design the most useful policy. The main objective of this work is to estimate the relative weight that the Brazilian consumer gives to the fuel economy in the moment of the car purchase choice, and verify if indeed, there is a undervaluation of the weight of the fuel spending in the Brazilian new car market. To try to answer this question will be used two different methodologies. The first one is a hedonic prices regression, and the second a nested demand model.

Cette thèse s'inscrit dans le contexte actuel de remise en question de la prépondérance de la voiture particulière dans les déplacements des ménages français. Elle propose d'analyser les ruptures de comportements liées au déploiement de solutions pour mutualiser l'automobile, dans le but de prévoir l'évolution de ses modes d'usage, de son intensité d'usage, ainsi que celle de la motorisation. En premier lieu, nous identifions les nouveaux services de mobilité automobile comme les principaux vecteurs de changement de comportement, nous calculons les potentiels de développement du covoiturage (importants), de l'autopartage et de la location courte durée (restreints), et nous montrons que ces services peuvent permettre de réaliser des économies d'énergie s'ils sont utilisés en remplacement d'un équipement personnel. Dans un second temps, nous nous concentrons sur l'analyse fine des comportements de mobilité dont nous réalisons une segmentation mettant en évidence leurs principaux déterminants. A partir de ces derniers, l'estimation d'un modèle de choix modal montre que des transferts de la voiture personnelle vers les transports en commun ou encore la voiture partagée sont probables à horizon 2020, en cas de démotorisation des ménages. Enfin, nous analysons l'évolution de la motorisation des ménages et montrons des ruptures dans la dynamique générationnelle positive observée dans le passé qui se stabilisera, voire même s'inversera, à horizon 2020. Le marché automobile français sera donc davantage porté par le canal des sociétés (de service notamment) que celui des particuliers. / This thesis rises in a context where the automobile supremacy is questioned. It aims at analysing behavioural changes related to the deployment of solutions to pool car, in order to foresee evolution of its modes of use, intensity of use, as well as that of motorization. First, we identify new car mobility services as main vectors of changes in behaviours, we also measure the potential development of carpooling (important), carsharing and short-term car rental (limited), and we end up by showing that these services can achieve energy savings if used as substitute to individual equipment. In a second step, we focus on the analysis of mobility patterns from which we establish a behaviour classification highlighting their main drivers. From these, the estimation of a modal choice model shows that shifts from personal car toward public transport or shared car are likely to 2020, in the case of a decrease in households' motorization level. Thus, we finally analyse the evolution of households' motorization and emphasis a breaking point in the positive generational trends observed in the past, that will know a stagnation if not an inversion to 2020. As a consequence, the evolution of the French car market will tend to be more driven by sales to fleet and business than sales to private.

The work deals with the analysis of a marketing campaign to place the new Mercedes A class on the market. The aim of the thesis is to evaluate marketing communication and propose its improvement. This aim is based on the analysis results of marketing communications and marketing research's results. The theoretical part is focused on the theory of marketing communication, and situational analysis. In the introduction of the practical part of my thesis I deal with automotive market and the closer description of cars Mercedes Benz Class A. There is also elaborated situational analysis and analysis of marketing communication. Through survey I try to verify the achievement of the marketing communication and determine what changes causes communication in awareness, knowledge, attitudes and purchase intentions of the target group. Based on the obtained results are formulated conclusion and recommendations.

This diploma thesis primarily deals with current position of the biggest Czech automaker Skoda Auto in the Chinese and Indian markets. Document involves the analysis of initial entry conditions, as well as general marketing environment of both countries. Skoda Auto company, member of the German concern Volkswagen, operates in Asia only for a few years and so far it has reached very good results. Extremely promising is the market in China, where significant increase of sales is expected in the next years. Indian demand for cars is relatively smaller and harder to forecast. In both markets Skoda is facing tough competition of local and global automakers, therefore high importance lies in brand positioning. Part of the thesis is also SWOT analysis and identification of all main marketing mix tools.

The main objective of the diploma thesis Ways of introduction of the new product in the market is to evaluate and choose suitable marketing strategy for the management of company Schrack Technik spol. s r.o. which is considering introduction of the new product in the market. The new product is electric vehicle charging station. Due to comprehensiveness of the main objective there are also set two partial objectives which are interconnected and contribute to its elaboration. First partial objective is to define company´s situation on the market applying financial analysis, analysis of internal and external environment (Porter´s five forces, PESTE, SWOT analysis) which should help to find company´s strength and weaknesses, evaluate possible threats and opportunities. Second partial objective is to evaluate whether the electro mobile industry is attractive or not.

The aim of this diploma thesis is analysis of the marketing tools in the automotive industry and specification of the consumer buying habits of cars. Description of the marketing environment as the default situation analysis for consumer behavior. Determination of marketing tools used to define the appropriate marketing mix. Detect changes in consumer behavior due to the economic crisis and its impact on the automotive industry.