The thesis is devoted to the topic of mobile applications focusing on educational applications for preschoolers. The introductory part deals with the theory of application ecosystem, purchase decision-making process, and marketing of mobile applications. The following chapters are focused on primary and secondary research. The aim of thesis is to analyze the situation on mobile application market worldwide and in the Czech Republic with a focus on educational applications for children. More importantly, it intends to reveal parent's attitudes toward downloading applications for their children up to age six. The conclusion is a summary of acquired knowledge and the proposal of possible measures resulting from the research.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:205702 |
| Date | January 2015 |
| Creators | Blahušová, Anežka |
| Contributors | Stříteský, Václav, Márai, Matouš |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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