Thesis focuses on principes of multilevel marketing in the example of entering the russian market. On the example of one chosen company shows the ways and methods of foreign expansion. Thesis also focuses on description of russian market and its business principles. Thesis shows the oportunities of doing business through structural company, in the meaning of multilevel marketing and its benefits.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:206678 |
| Date | January 2015 |
| Creators | Drahorádová, Jana |
| Contributors | Khelerová, Vladimíra, Zralá, Jana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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