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Development of Competitiveness of Company / Development of Competitiveness of Company

The main aim of thesis is to design a viable branding strategy for a company. The theoretical part consists of interpretation of branding and strategic brand management. The analytical part examines brand building strategy and position of the company in the market as well as its competitors and potential clients. Based on analysis, a branding strategy proposal is suggested in order to create a competitive and successful brand of the company.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:357004
Date January 2017
CreatorsČíhalová, Kateřina
ContributorsChlebovský, Vít, Zich, Robert
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageEnglish
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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