Background: It has been shown that people travel much more nowadays than ever before. Since the Internet and the e-commerce have been developed the ability to book trips online has been enabled. There are now two dominant ways of buying trips, online or offline. The survival of traditional travel agencies has been questioned and some thinks that there will be no need for them in the future. Therefore it would be interesting to see who books trips at traditional and online travel agencies.  Purpose: The purpose with this study is to understand which segments that are purchasing travels at traditional travel agencies and online travel agencies by examine demographic, psychographic and behaviouristic segmentation in the region of Jönköping. Further, in the region of Jönköping, examine advantages and disadvantages of buying trips at an online versus offline travel agency.  Method: In order to fulfil the purpose and answer the research questions the authors will use a quantitative method. The quantitative data will be gathered through a questionnaire after pilot studies have been conducted. SPSS 19.0 will be used in order to analyse the data from the questionnaires.  Conclusion: The segment of traditional travel agencies is older people with high income while the segment of online travel agencies is younger people with lower income. Advantages of traditional travel agencies are their ability to provide service, customize a trip and give expert advice. Online travel agencies have its availability, price comparison service and comfortable way to buying trips as their advantages

Syfte: Syftet med denna uppsats är att undersöka hur det kommer sig att den fysiska resebyrån finns kvar och hur framtiden ser ut hos dessa i och med teknologins snabba framväxt.  Metod: Denna studie utgår ifrån en kvalitativ metod. För att samla in data till empirin har tio semistrukturerade intervjuer genomförts med olika resebyråer belägna i Stockholm, via personliga möten, telefon och e-post. De resebyråer som undersökts är Jade Travel, Lotus Travel, Resevaruhuset, Resecity, Apollo, Ving, Nygren & Lind, Jorden Resor, BIG Travel och Globetrotter. Teoretisk referensram: De teorier som använts i studien behandlar konsumentbeteende, distributionskanaler, servicescape, dynamiken av servicemötet och relationen mellan konsument och resebyrå. Slutsats: Den fysiska resebyrån har i och med teknologins framväxt förändrats på så sätt att dagens fysiska resebyråer värderar det fysiska servicemötet med kunden. En del fysiska resebyråer har minskat i antal men servicekvaliteten tillsammans med kompetens och kunskap hos de anställda i resebyråerna har blivit högre, detta föra att kunna konkurrera mot andra resebyråer och deras virtuella tjänster samt för att skapa en relation med konsumenterna. / Purpose: The purpose of this essay is to examine why physical travel agencies still exist, and what the future looks like for those agencies since the technology's rapid growth.  Method: This study is based on a qualitative methodology. Ten semi-structured interviews have been conducted for the empirical data. The interviews were held with various travel agencies located in Stockholm through personal meetings, telephone and e-mail. The travel agencies who participated in the interviews was; Jade Travel, Lotus Travel, Resevaruhuset, Resecity, Apollo, Ving, Nygren & Lind, Jorden Resor, BIG Travel and Globetrotter. Theoretical framework: The theories that have been used in this essay are consumer decision making, distribution channels, servicescape, the dynamics of the service encounter and the relationship between customer and travel agency. Conclusion: The physical travel agency has since the technology's development changed on a way that today's physical travel agencies evaluate the physical service meeting with the customer. Some physical agencies have decreased in number but the quality of service along with the skills and knowledge among employees of the travel agencies has increased, therefore to compete against other travel agencies and their virtual services, and to create a relationship with the consumers.

Bakgrund Självständigt arbete Datum: 2013-02-22 Hotell- och bokningssidor på internet är två olika branscher, som både är partners och konkurrenter med varandra. Principen för bokningssidorna är att de jämför priser på olika hotell och rumskategorier för att sedan sälja till lägsta pris till den som bokar. En gemensam nämnare för bokningsföretagen är att de inte gör detta gratis, utan erhåller en avgift per förmedlad rum från hotellen. Syfte Denna litteraturstudie syftar till att undersöka om hotell tjänar på ett samarbete med onlineresebyråer. Metod och material Denna litteraturstudie genomfördes med en grund av vetenskapliga artiklar som publicerats på internet och tryckts i vetenskapliga journaler. Resultat Resultatet av artiklarna visar att det hotell eller den bokningssida på internet som har lägst pris, bäst erbjudande och den mest användarvänliga hemsidan, lockar till sig flest bokande gäster. Diskussion Hotellen och bokningssidorna är beroende av varandra. Hotellen blir exponerade vilket kunde leda till att bokningen genomförs genom hotellets egen hemsida, vilket är målet för hotellkedjorna. Alternativt sker bokningarna på bokningssidorna, vid vilket tillfälle OTA:erna erhåller en kommission. Slutsats Hotellen tjänar på att ingå partnerskap med onlineresebyråerna, då dem ökar antalet bokningar till hotellen. Hotellen skall dock fortsätta med att locka gästerna till att boka via hotellens egna hemsidor. / B-uppsatser

The purpose of the study is to examine the relationship between an organization's identity and its corporate reputation. The organization in focus is a Swedish travel agency. Although identity and reputation has been studied separately before, they are closely connected and have synergistic effects, in that they affect each other. Connecting the two fields can benefit both the profession and research. Not only that, it is also expected to occur as a result of the development of technology, where the internet has made it possible for organizations to communicate through their own channels and describe how they think about themselves, and thus affect the way they want to be perceived. To analyze the organization's identity and corporate reputation, and the relationship between them, the study uses a model developed by Huang-Horowitz and Freberg. To achieve the purpose, data is collected by two methods, qualitative text analysis and semi-structured interviews. The result shows that the organization's identity and reputation interact in a succesful way in two of three categories. A challenge for the object of study is to distinguish itself from its competitors, as the results shows.

none

Tidigare forskning kring de två aktörerna hotell och onlineresebyråer har koncentrerats runt intäktsoptimering samt konsumentbeteende gällande omdömen relaterat till onlineresebyråer. Det råder däremot en avsaknad gällande tidigare forskning runt hotellens strategiska marknadsföringsbeslut i och med att de ansluter sig till olika onlineresebyråer. Syftet med studien är att få en insikt i hur hotellen arbetar med sin marknadsföring gentemot onlineresebyråerna. Vidare besvaras frågeställningen om vad effekten blir när hotellen lämnar över delar av sin marknadsföring till onlineresebyråerna. I studien tillämpades ett kvalitativt förhållningssätt där fem telefonintervjuer genomfördes. Resultaten indikerar på att hotellen i studien inkluderar onlineresebyråerna i delar av sina marknadsföringsstrategier och att det i viss bemärkelse kan vara positivt men å andra sidan kan medföra vissa risker för de olika hotellen. / Previous research on the two actors’ hotels and online travel agencies has been concentrated around revenue management as well as consumer behavior regarding ratings related to online travel agencies. There is, however, a lack of research regarding hotels’ strategic marketing decision when joining online travel agencies. The purpose of this study is to explain how hotels approach their marketing strategies in relation to online travel agencies. Furthermore, the paper answers the question; what are the effects for hotels, when handing over part of their marketing to online travel agencies. The study applied a qualitative approach where five telephone interviews were conducted. The results indicate that the hotels in the study include online travel agencies in parts of their marketing strategies, and that in some regards can be positive but on the other hand, can lead to certain risks for the hotels.

This thesis describes preparing media concept for travel agency

The main aim of thesis is to design a viable branding strategy for a company. The theoretical part consists of interpretation of branding and strategic brand management. The analytical part examines brand building strategy and position of the company in the market as well as its competitors and potential clients. Based on analysis, a branding strategy proposal is suggested in order to create a competitive and successful brand of the company.

Thesis processes informations about tours for extended weekends market. It is divided into two parts. The first one explains main terms used in the thesis. The second one is a detailed analysis of the tours and gives information about supply side and demand side of the market. On the basis of discovered facts, some advices are suggested in order to improve successfulness of travel agencies.

The dissertation The Analysis of the Offer of Travel Agencies in View of the Chosen Destination is aimed at the comparison and evaluation of the offer of chosen travel agencies. In particular terms the topic is a comparison of ski tours to Italian Dolomites. The goal was to judge whether an offer of Czech travel agencies tours is sufficient on the Czech market. The first chapter explains basic terms concerning tourism. Then the characteristics of the destination Dolomites and the analysis of particular travel agencies follow. The last chapter offers the comparison of offers from the point of view of several criteria. On the basis of discovered data the introductory hypothesis was confirmed, respectively that the offer of ski tours on the Czech market is sufficient.