The thesis is devoted to product range analysis of Opel Southeast Europe LLC. This paper is focused on Czech and Slovak market. In the first part, author starts with theoretical base, which is followed by a practical part. The next part includes a description of company, analysis of micro and macro environment through Porter's five forces analysis and PESTEL analysis. There is also a description of various Opel models, which are further analyzed in terms of competitive comparison, segment analysis, in which models are offered and price comparison. This part is followed by a summary of major findings arising from analysis of the company's range. At the end of the practical part there is a brief proposal to locate offers that could help increase sales on mentioned markets.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:359128 |
| Date | January 2017 |
| Creators | Kalousová, Lada |
| Contributors | Vávra, Oldřich, Zahel, Tomáš |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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