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Effects of Internet Market and Merchant Characteristics on Product Retail PriceYen, Kuo-jui 10 August 2008 (has links)
This paper explores the effect of internet market and merchant characterics. Product retail price is not only a major revenue-driven factor for the seller, but also a key decision factor for the buyer. This research investigates how online retailing prices are affected by maket types and merchant characteristics. A dataset of 3,811 retail price quotes collected from 245 product items at 14 categoris from 880 onlline shopping or auction merchants is collected and analyzed. Major findings are below:
1. The average prices in the B2C market are significant higher than that in the C2C markets. No significant price difference is found between C2C markets that charge fees and free C2C markets. These implies that the auction market reduces product prices but whether the market maker charge service fees has no effect on product pricing.
2. Competitive intensity of a market is found to have significant positive effect on the price dispersion rate. This is consistent with prior research findings but is in conflict with the signle price theory in economics. This is because some vendors may intentionally lower their prices to attract customers, which results in a higher dispersion rate.
3. The reputation of a merchant has significant positive effects on its price dispersion in the B2C market. In auction markets, reputation has positive effect on price dispersion in the higher range, but has negative effect in the lower range. In both markets, merchant size has a positive effect on price dispersion in both markets.
4. Finally, price dispersion and effect of market types and product characteristics vary for different product categories.
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How motivation can be explained by consumer engagement : A quantitative study on how consumer engagement affects motivation to rank and review in an online contextSegerslätt, Jakob, Jensen, Christoffer January 2015 (has links)
Purpose: Explain how consumer engagement affects consumers motivation to rank and review on price-comparison sites. Hypotheses raised:H1 - There is a positive relationship between affective consumer engagement and theconsumer's motivation to rank products online.H2 - There is a positive relationship between affective consumer engagement and theconsumer's motivation to review products online.H3 - There is a positive relationship between cognitive consumer engagement and theconsumer's motivation to rank products online.H4 - There is a positive relationship between cognitive consumer engagement and theconsumer's motivation to review products online.H5 - There is a positive relationship between behavioral consumer engagement and theconsumer's motivation to rank products online.H6 - There is a positive relationship between behavioral consumer engagement and theconsumer's motivation to review products online. Methodology: Cross-sectional social survey design with a self-completion questionnaire. Conclusion: Based on this research all hypothesis tied to each individual dimension has been accepted, thus it can be concluded that consumer engagement does have a positive relationship with consumer’s motivation to engage online.
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En tänkbar väg mot mer relevanta prisundersökningar av dagligvaror : Alternativa prisundersökningar där målgruppens köpvanor, budget och kvalitetspreferenser är kändaNellström, Erik January 2008 (has links)
<p>More relevant price comparisons between groceries are possible. This study points out</p><p>one possible path through an example. The purpose of this approach is to develop a</p><p>model in a realistic context. The main assumption behind the proposed model is that</p><p>price always has to be compared to quality. The model (algorithm) starts with a basket</p><p>with the cheapest goods. The next step is to substitute goods with more priceworthy</p><p>alternatives. Priceworthy are defined as quality points divided by the cost of substitution.</p><p>The quality aspects that are considered should be both imortant and hard to</p><p>estimate for the target group of the price comparison. Some quality aspects are generally</p><p>not payed as much attention to as they could. Three examples are taste, content and</p><p>company sustainablity rating.</p><p>The main purpose of this study is to investigate how to achieve higher consumer</p><p>relevance when designing price comparisons of groceries. What are the important</p><p>factors? The study deals with the concepts of perceived quality and relevance in this</p><p>particular case. Methods have included studies of literature and previous price</p><p>comparisons, followed by interviews with qualified people within the grocery branch.</p>
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Desenvolvimento de um sistema para compara??o de pre?os em supermercados na cidade de Te?filo OtoniTeixeira, Os?as 04 August 2017 (has links)
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Previous issue date: 2017 / Diante do per?odo de crise econ?mica em que o pa?s se encontra o que se busca s?o pre?os baixos e ofertas promocionais. Ao se analisar os supermercados existentes na cidade de Te?filo Otoni - MG, p?de-se perceber que, apesar de divulgarem seus pre?os atrav?s de redes sociais como o Facebook, os principais meios pelos quais se faz essa divulga??o de pre?os de produtos e ofertas promocionais s?o an?ncios em r?dio e televis?o al?m de se utilizar banners e panfletos, os quais trazem consigo impedimentos no quesito facilidade de acesso ? informa??o. O objetivo desse estudo ? desenvolver um sistema para compara??o de pre?os em supermercados na cidade de Te?filo Otoni que, com base em uma lista de compras incrementada pelo pr?prio usu?rio, indique onde comprar cada item com o menor pre?o, bem como realizar uma compra ?nica com o melhor custo benef?cio, al?m de indicar promo??es em tempo real, tudo em prol da economia
e facilidade ao realizar as compras. Levando em considera??o a dissemina??o da internet e a populariza??o dos smartphones, optou-se pelo desenvolvimento de um sistema web para compara??o de pre?os em supermercados. O banco de dados desse sistema possui informa??es de c?digos de barras de produtos comercializados no Brasil, com funcionalidades criadas para trazer economia e mitigar o tempo gasto em pesquisa de pre?os. Durante a fase inicial do projeto atentou-se para a parte visual do produto, investindo-se em interfaces intuitivas que por serem amig?veis e f?ceis de utilizar diminuem significativamente a curva de aprendizado, capazes de se adaptar a qualquer tipo de tela de dispositivos m?veis ou n?o. Foram aplicados algoritmos inteligentes capazes de otimizar o processo de busca e compara??o de pre?os, tornando a experi?ncia de uso bastante agrad?vel. ? v?lido lembrar que esse projeto contou com a
experi?ncia de empres?rios donos de supermercados, os quais contribu?ram com informa??es relevantes agregando muito mais valor ? pesquisa. Ap?s a implementa??o do sistema e de v?rios testes realizados, observou-se que tal ferramenta ser? sim importante se inserida no contexto do objeto de estudo diante do per?odo de crise e recess?o que o pa?s enfrenta, trazendo vantagens financeiras tanto para o empres?rio que poder? dar mais visibilidade ao seu neg?cio quanto ao consumidor em agilidade, praticidade e economia no processo de compra. Durante os testes observou-se que o sistema de compara??o de pre?os em supermercados mostrou ser tamb?m uma ferramenta capaz de coletar informa??es de h?bitos alimentares dos usu?rios e varia??es de pre?os de alimentos, podendo essas informa??es serem ?teis para profissionais da ?rea da sa?de nutricional e ?rg?os estat?sticos como IBGE e DIEESE. / Disserta??o (Mestrado Profissional) ? Programa de P?s-Gradua??o em Tecnologia, Sa?de e Sociedade, Universidade Federal dos Vales do Jequitinhonha e Mucuri, 2017. / Faced with the period of economic crisis in which the country is located, centralization and variety of
products is not enough, now we are looking for low prices and promotional offers. When analyzing the
existing supermarkets in the city of Te?filo Otoni - MG, despite spreading their prices through social
networks such as Facebook, it can be seen that the main means by which product prices and promotional offers are advertised are radio and television advertisements, besides the use of banners and pamphlets, which carry with them impediments in the modus operandi, especially in the question of ease of access to information. The goal of this study is to develop a price comparison system in supermarkets in the city of Te?filo Otoni, which, based on a user-supplied shopping list, indicates where to buy each item with the lowest price, where to make a single purchase with the better costeffectiveness besides indicating promotions in real time, all for the sake of economy and ease when making purchases. Taking into account the spread of the internet and the popularization of smartphones, we opted for the development of a web system to compare prices in supermarkets. The database of this system has information of barcodes of products commercialized in Brazil, with features designed to bring savings and mitigate time spent on price research. During the initial phase of the project we looked at the visual part of the product, investing in intuitive interfaces, able to adapt
to any type of screen of mobile devices or not. Intelligent algorithms capable of optimizing the search process and price comparison were applied, making the use experience quite pleasant. It is worth remembering that this project relied on the experience of entrepreneurs who owned supermarkets, who contributed with relevant information adding much more value to the research. After the implementation of the system and several tests carried out, it was concluded that such a tool will be important if inserted in the context of the object of study in the period of crisis and recession that the country faces, bringing financial advantages to both the entrepreneur who can to give more visibility to your business regarding the consumer in agility, practicality and economy in the process of purchase. During the tests, it was observed that the system of comparison of prices in supermarkets was also a tool capable of collecting information on users eating habits and variations in food prices, and this information could be useful for professionals in the area of nutritional health and organs such as IBGE and DIEESE.
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En tänkbar väg mot mer relevanta prisundersökningar av dagligvaror : Alternativa prisundersökningar där målgruppens köpvanor, budget och kvalitetspreferenser är kändaNellström, Erik January 2008 (has links)
More relevant price comparisons between groceries are possible. This study points out one possible path through an example. The purpose of this approach is to develop a model in a realistic context. The main assumption behind the proposed model is that price always has to be compared to quality. The model (algorithm) starts with a basket with the cheapest goods. The next step is to substitute goods with more priceworthy alternatives. Priceworthy are defined as quality points divided by the cost of substitution. The quality aspects that are considered should be both imortant and hard to estimate for the target group of the price comparison. Some quality aspects are generally not payed as much attention to as they could. Three examples are taste, content and company sustainablity rating. The main purpose of this study is to investigate how to achieve higher consumer relevance when designing price comparisons of groceries. What are the important factors? The study deals with the concepts of perceived quality and relevance in this particular case. Methods have included studies of literature and previous price comparisons, followed by interviews with qualified people within the grocery branch.
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Analýza sortimentu společnosti Opel Southeast Europe LLC / Product range analysis of Opel Southeast Europe LLC.Kalousová, Lada January 2017 (has links)
The thesis is devoted to product range analysis of Opel Southeast Europe LLC. This paper is focused on Czech and Slovak market. In the first part, author starts with theoretical base, which is followed by a practical part. The next part includes a description of company, analysis of micro and macro environment through Porter's five forces analysis and PESTEL analysis. There is also a description of various Opel models, which are further analyzed in terms of competitive comparison, segment analysis, in which models are offered and price comparison. This part is followed by a summary of major findings arising from analysis of the company's range. At the end of the practical part there is a brief proposal to locate offers that could help increase sales on mentioned markets.
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Examining Market Channels for Local Produce: Consumer Affordability and Producer ProfitabilitySalisbury, Karli A. 01 December 2018 (has links)
This study examines the price differences of commonly consumed produce between farmers’ markets and grocery stores in Utah. Our first objective is to compare price differences of a basket of produce between farmers’ markets and grocery stores. We compare these price differences in terms of low-income consumer affordability and if an individual can afford a market basket of produce using a combination of Farmers’ Market Nutrition Program (FMNP) dollars and Double Up Food Bucks (DUFB) incentive dollars. Our second objective for this study is to establish the price premiums of individual produce items based on where the produce was sold, time of season, market channel (farmers’ market versus grocery store), as well as production method used (conventional versus organic).
The findings from this research can inform policy makers of the affordability of farmers’ market produce and apply incentive programs more effectively. We can inform consumers of the price differences so they can maximize their food budgets. We can use the research to help producers make market strategies that can then maximize their profits.
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International Price Comparisons and the Law of One Price : A case study of pricing on a price comparison websiteLatif, Shahbaz, Nawaz, Mohsin January 2022 (has links)
The Law of One Price (LOP) is one of the most frequently tested economic laws. In simple terms the LOP states that once price is converted to a common currency, the same goods should sell for the same price in different countries. We have extracted the data from the price comparison website PriceSpy over seven different countries to analyze the trend in price dispersion. The methodologies we have used were regression for comparison of three different country pairs along with descriptive statistics to analyze the price dispersion trends related to the exchange rate. We concluded that there are many factors to make the fluctuation in prices and deny the LOP.
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Prisjämförelsesidor : speglar de marknaden på ett objektivt sätt? / Price comparison sites : Can you trust them?Castenbäck, Peter, Wennerström, Albin January 2007 (has links)
<p>Problemformulering: Är informationen på prisjämförelsesidorna tillförlitlig samt oberoende av återförsäljare som kan ha intresse i att uppvisa partisk information?</p><p>Syfte: Syftet är att, med hjälp av en explorativ undersökning samt användning av både kvantitativa och kvalitativa undersökningsmetoder, få klarhet i om informationen på prisjämförelsesidorna är tillförlitlig och därmed även oberoende av återförsäljare som kan ha intresse i att uppvisa partisk information.</p><p>Metod: Vårt tillvägagångssätt har bestått av både en kvantitativ och en kvalitativ metod. Den kvantitativa metoden har grundats i två separata explorativa tvärsnittsstudier och den kvalitativa metoden har bestått av 7 strukturerade intervjuer.</p><p>Vår ansats kan liknas vid en induktiv metod, då vi utgått från insamlad primärdata. Resultatet från dessa anknyts sedan till generella teorier. </p><p>Undersökningsobjekt: Vi har valt att studera de tre prisjämförelsesidor som anser sig vara informationsoberoende: Compricer, Pricerunner och Prisjakt.</p><p>Teori: Utifrån vår undersökning har vi valt teorier om marknadsföring på Internet, om e-handel, marknadsföringsmixen och slutligen Porters femkraftsmodell. Teorierna kommer ligga som en grund till vår analysdel</p><p>Slutsatser:Vår slutsats visade att informationen på de 3 prisjämförelsesidorna inte är fullständigt tillförlitlig. Vi fann att pricerunner inte är oberoende och att Prisjakt är oberoende, medan undersökningen ej visade klarhet i Compricers situation.</p> / <p>Problem quest: Are the information on the price comparison sites reliable and independent from selling agents who can have interest in showing partial information.</p><p>Purpose: The purpose is to investigate if the information on the Swedish Shopping agent sites are reliable, and even to investigate if unjust special treatment of the selling agents is common.</p><p>Methodology: Our approach has comprehended both a quantitative and a qualitative method. The quantitative method is based on two separate explorative cross-section studies, and the qualitative method has implicated 7 structured interviews. Since we have started with the collection of data, and after that expounded it with the general theories, our thesis are much like a inductive method.</p><p>Disquisition object: We have chosen to study the three Internet selling agents who consider themselves to apply independent information: Compricer, Pricerunner and Prisjakt.</p><p>Theory: Because of our disquisition have we chosen theories about marketing on Internet, e-business, the marketing mix and Porters five force model. The theories act like a base to our analysis of the data.</p><p>Conclusions: Our conclusion showed that the three selling agents aren’t reliable about the quotation of prices. Totally they had mistaken the price for 1/6 of the products. We found out that Pricerunner aren’t independent and that Prisjakt are relatively independent. The disquisition didn’t clarified Compricers grade of independents.</p>
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Prisjämförelsesidor : speglar de marknaden på ett objektivt sätt? / Price comparison sites : Can you trust them?Castenbäck, Peter, Wennerström, Albin January 2007 (has links)
Problemformulering: Är informationen på prisjämförelsesidorna tillförlitlig samt oberoende av återförsäljare som kan ha intresse i att uppvisa partisk information? Syfte: Syftet är att, med hjälp av en explorativ undersökning samt användning av både kvantitativa och kvalitativa undersökningsmetoder, få klarhet i om informationen på prisjämförelsesidorna är tillförlitlig och därmed även oberoende av återförsäljare som kan ha intresse i att uppvisa partisk information. Metod: Vårt tillvägagångssätt har bestått av både en kvantitativ och en kvalitativ metod. Den kvantitativa metoden har grundats i två separata explorativa tvärsnittsstudier och den kvalitativa metoden har bestått av 7 strukturerade intervjuer. Vår ansats kan liknas vid en induktiv metod, då vi utgått från insamlad primärdata. Resultatet från dessa anknyts sedan till generella teorier. Undersökningsobjekt: Vi har valt att studera de tre prisjämförelsesidor som anser sig vara informationsoberoende: Compricer, Pricerunner och Prisjakt. Teori: Utifrån vår undersökning har vi valt teorier om marknadsföring på Internet, om e-handel, marknadsföringsmixen och slutligen Porters femkraftsmodell. Teorierna kommer ligga som en grund till vår analysdel Slutsatser:Vår slutsats visade att informationen på de 3 prisjämförelsesidorna inte är fullständigt tillförlitlig. Vi fann att pricerunner inte är oberoende och att Prisjakt är oberoende, medan undersökningen ej visade klarhet i Compricers situation. / Problem quest: Are the information on the price comparison sites reliable and independent from selling agents who can have interest in showing partial information. Purpose: The purpose is to investigate if the information on the Swedish Shopping agent sites are reliable, and even to investigate if unjust special treatment of the selling agents is common. Methodology: Our approach has comprehended both a quantitative and a qualitative method. The quantitative method is based on two separate explorative cross-section studies, and the qualitative method has implicated 7 structured interviews. Since we have started with the collection of data, and after that expounded it with the general theories, our thesis are much like a inductive method. Disquisition object: We have chosen to study the three Internet selling agents who consider themselves to apply independent information: Compricer, Pricerunner and Prisjakt. Theory: Because of our disquisition have we chosen theories about marketing on Internet, e-business, the marketing mix and Porters five force model. The theories act like a base to our analysis of the data. Conclusions: Our conclusion showed that the three selling agents aren’t reliable about the quotation of prices. Totally they had mistaken the price for 1/6 of the products. We found out that Pricerunner aren’t independent and that Prisjakt are relatively independent. The disquisition didn’t clarified Compricers grade of independents.
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