<p>More relevant price comparisons between groceries are possible. This study points out</p><p>one possible path through an example. The purpose of this approach is to develop a</p><p>model in a realistic context. The main assumption behind the proposed model is that</p><p>price always has to be compared to quality. The model (algorithm) starts with a basket</p><p>with the cheapest goods. The next step is to substitute goods with more priceworthy</p><p>alternatives. Priceworthy are defined as quality points divided by the cost of substitution.</p><p>The quality aspects that are considered should be both imortant and hard to</p><p>estimate for the target group of the price comparison. Some quality aspects are generally</p><p>not payed as much attention to as they could. Three examples are taste, content and</p><p>company sustainablity rating.</p><p>The main purpose of this study is to investigate how to achieve higher consumer</p><p>relevance when designing price comparisons of groceries. What are the important</p><p>factors? The study deals with the concepts of perceived quality and relevance in this</p><p>particular case. Methods have included studies of literature and previous price</p><p>comparisons, followed by interviews with qualified people within the grocery branch.</p>
| Identifer | oai:union.ndltd.org:UPSALLA/oai:DiVA.org:su-7828 |
| Date | January 2008 |
| Creators | Nellström, Erik |
| Publisher | Stockholm University, Stockholm Resilience Centre |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, text |
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