The diploma thesis focuses on the main factors influencing the appraising of real estate. Factors are divided into 4 general groups: economic factors; political and administrative factors, social and demographic factors and physical factors. The influence of the analyzed factors is applied to the appraisal of two flat units; a flat unit located in Rychnov n. Kněžnou and a flat unit situated in Prague. Both units are appraised based on the administered price and by values determined through the cost approach method, the income approach method and the comparison approach method. The goal of the appraisal is a comparative analysis of factors that have an impact on the value of the two appraised flat units.

This master's thesis deals with the development of the application for automatic price comparison of goods. The application works on the principle that the user enters inputs as a list of products and output is a list of offers from monitored dealers for all entered products. There is possibility for the user to create his individual settings for each website or use searching on existing comparison shopping website. Target group of users are dealers, distributors and manufacturers who use the data for monitoring competitors and changes in market prices.

This Diploma thesis is focused on the Internet marketing tools, which are suitable for the Company aimed at selling consumable goods. These Internet marketing tools are applied within Zoot Company. Diploma thesis is divided in two logical parts, theoretical and practical. Individual tools are introduced and intimately analysed in theoretical part. For all mentioned tools, there is a definition of their advantages, description of the process, how to manage those tools, the process models and the description of the tools for their evaluation. The practical part is based on the theoretical part. This part contains the analysis of the Zoot Company and its competitors and the analysis of Zoot's usage of the Internet marketing tools defined in theoretical part. The end of the practical part contains recommendations, how to improve the Internet marketing tools management. Main benefit of the theoretical part is the framework of Internet marketing tools, which are suitable for the Company aimed at selling consumable goods and their process adaptation. The benefit of the practical part is the intimate analysis of Zoot Company and its usage of the Internet marketing tools from theoretical part together with recommendations how to improve the Internet marketing tools management.

The target of this theses entitled „Analysis od the impact of construction modifications on the standard price of selected detached houses in Rožnov pod Radhoštěm“ is assess what extent is the standart price of selected detached houses influence by construction modifications made . The next task is to describe the necessary valuation of real estate. The practical part deals ascertainment the loading price of five different types of houses according to the currently valid legislation No. 151/1997 Coll., including outdoors modification and subsidiary buildings approximating to family houses. The findings are also prices of houses made comparative method calculated in accordance with a regulation by direct comparison , which was created database of real estate. Land forming a single functional units with family homes which were valued using valuation regulations and Naegeliho class position. At the end of this thesis the comparison of the identified unit prices depending on your reconstructions.

Poder comprar en un supermercado sin conocer la información sobre productos específicos hoy en día puede generar un gran estrés y perdida de tiempo sobre las personas, así como un dinero gastado de más si es que hay ofertas existentes en días específicos y los desconocemos, o quizás conocer en que supermercado el mismo producto se encuentra más cómodo . Muy aparte de ello, poder ir a un supermercado hoy en día en tiempos de pandemia puede significar un contagio, largas colas, perder tiempo valioso para poder compartir en familia. Es por ello, que a partir de este problema nace la idea de EasyMarket, el cual tiene como propósito principal brindar a las soluciones a las necesidades propuestas por la sociedad. El proyecto EasyMarket consiste en demostrar la viabilidad de nuestra propuesta de negocio, la cual se basa en la creación de un aplicativo móvil llamado EasyMarket, la cual fue creada por la necesidad de muchas personas de poder encontrar precios más baratos de productos en supermercados y que se encuentren cerca a su domicilio. La aplicación puede ser usada entre los usuarios de un rango de edad de 18 a 55 años de Lima metropolitana y servirá para que en un solo lugar puedan comparar precios de los diferentes supermercados, ver qué productos están disponibles, qué ofertas hay, dónde está el supermercado, así como ayudar a identificar los productos idóneos para aquellas personas que sufran de enfermedades como diabetes, sean fitness y deseen consumir diversos productos saludables (libre de gluten, bajas calorías). De esta manera, el cliente podrá conseguir los mejores precios cerca de casa, con el fin de lograr un ahorro en tiempo y dinero. Por medio de esta investigación se indetificó que el principal problema se basa en la dificultad de las personas de no contar con un aplicativo que les permita tener la posibilidad de encontrar precios y ofertas de productos de supermercados al mismo tiempo, de manera fácil y rápida. Para llevar a cabo este proyecto, se realizó un análisis de cada uno de los factores involucrados en el business model canva, tales como segmento de clientes, socios claves, competidores, estructura de costos, entre otros. De la misma manera, se desarrolló el Plan Financiero, que nos permitió identificar si le proyecto era viable o no. Finalmente, pudimos conocer que desde el primer año se obtiene una utilidad neta positiva y a medida que pasa los años, dicho monto se encuentra en aumento, lo cual permitira generar una mayor inversion constantemente. / Being able to shop in a supermarket without knowing the information about specific products today can generate great stress and waste of time on people, as well as money spent too much if there are existing offers on specific days and we do not know them, or perhaps to know in which supermarket the same product is more comfortable. Apart from that, being able to go to a supermarket today in times of pandemic can mean a contagion, long queues, losing valuable time to share with the family. That is why, from this problem the idea of EasyMarket was born, which has as main purpose to provide solutions to the needs proposed by society. The EasyMarket project consists of demonstrating the viability of our business proposal, which is based on the creation of a mobile application called EasyMarket, which was created by the need of many people to find cheaper prices of products in supermarkets and that are close to their home. The application can be used by users between 18 and 55 years of age in metropolitan Lima and will allow them to compare prices of different supermarkets in one place, see what products are available, what offers are available, where the supermarket is, as well as help identify the ideal products for those who suffer from diseases such as diabetes, are fitness and wish to consume various healthy products (gluten-free, low calories). In this way, the customer will be able to get the best prices close to home, in order to save time and money. Through this research it was determined that the main problem is based on the difficulty of people not having an application that allows them to have the ability to find prices and offers of supermarket products at the same time, easily and quickly. To carry out this project, an analysis of each of the factors involved in the business model canva was performed, such as customer segment, key partners, competitors, cost structure, among others. In the same way, the Financial Plan was developed, which allowed us to identify whether the project was viable or not. Finally, we were able to learn that from the first year a positive net profit is obtained and as the years go by, this amount is increasing, which will allow us to generate a higher investment constantly. / Trabajo de investigación

近年來行動裝置已是相當地普遍且普及率逐年快速成長，由Google在2013年對台灣的市場調查報告中可知，台灣智慧型手機普及率已達51%，而隨著各種不同功能的應用服務之增加，行動裝置已經改變了我們許多的生活習慣，其影響力更是不可忽視。 過去許多的文獻在探討與研究價格敏感度與消費者的比價行為之關係，但在行動裝置普及的情形下並沒有相關之研究，行動裝置對其關係之影響仍有許多探討之空間。因此本研究的目的是由行動裝置之自我效能作為調節變數，探討對價格敏感度與行動比價行為意圖之間關係的影響。 本研究採用網路問卷進行研究資料的蒐集，調查對象為擁有智慧型手機的一般消費者，共得有效樣本504份，並利用結構方程模式與多群組分析來驗證整體研究架構。研究結果顯示，行動裝置自我效能之調節效應被確立，當消費者的行動裝置之自我效能越高時，則會更加地影響價格敏感度高的消費者，使他的行動比價意圖相對變得更加強烈，且本研究揣測未來行動裝置自我效能高的消費者，只會隨時間而不斷增加，而商品資訊變得更加透明化，將造成消費者的價格敏感度大幅提升，使得消費者的行動比價意圖變高，進行比價行為。在行動裝置的普及下，消費者的價格敏感度與行動比價之間的關係會更加地強烈。未來後續研究可針對某感興趣的產品類別進行研究以便瞭解訂價策略之研擬，對於特定產品之研究在學術界與實務上皆深具意義。 / Mobile devices are more and more popular today. According to Google’s market report, smart phone penetration rate has reached 51% in Taiwan in 2013. With various features and increasing applications, mobile devices have changed our daily lives in many ways. There is much literature exploring the relationship between price sensitivity and price comparison behavior. However there is no such research exploring the relationship in a mobile device setting. Therefore, the purpose of this paper is to study price comparison behavior on a mobile device. Specifically, I explore the moderating effect of mobile device self-efficacy on the relationship between price sensitivity and price comparison on a mobile device. In the paper, I develop a conceptual model according to literature review. To measure constructs in the model, I identify appropriate items based on literature and revise the items to fit the study. Data were collected using online questionnaires. The survey population is common shoppers in Taiwan who are using mobile device. Total 504 valid samples were obtained. As for data analysis, structural equation modeling (SEM) and multiple-group analysis were used to test the model. The results show that the moderating effect of mobile device self-efficacy is significant. Price-sensitive shoppers compare prices on a mobile device only when they consider themselves capable of operating the device. Specifically, for high price-sensitive shoppers, high mobile device self-efficacy make them much more intend to compare prices on a mobile device. The study has many implications especially when mobile device is becoming a commodity and product prices cannot be more transparent.

The topic of this diploma thesis deals with the solution of selected parts of building technology design of Scientific and Technical Park Triangl that is planned to be constructed in Uherske Hradiste. This complex of buildings will be used for civil, administrative and residential purposes. The thesis describes creation of foundation constructions, design of reinforced concrete frames, transportation of building materials and machinery to the building site. This thesis also contains a design and a technical report about facilities of the construction site, pre-defined mechanical assembly, control and test plans and the budgets and schedules of the construction work. Required applications to carry out the construction, suggestions for reinforcement of the foundation construction as well as financial costs are also included in the thesis.

This diploma thesis is focused on a comparison of construction cost of the house made of classic materials with the equivalent made of natural building materials and consequently on comparison of both construction variants. In order to perform those tasks, the used natural building materials were defined. Furthermore, the specific options of usage of these natural building materials as well as the used composition structures were introduced. The thesis concludes with a price calculation of the constructions made of natural building materials which were not available in the common budgetary software. The appendix of the thesis contains budgets for the first variant, where the house is made of natural building materials, and also for the second variant, where the house is made of classic materials.