This is the business plan proposed by Caffeinated Co., Ltd., founded in Thailand by family Siriyontakan. The aim of this business plan is to elaborate on the idea of how to build up a business model around the passion of the co-founder, Miss Thidarat Siriyontakan, which are mobile application and coffee drinking. Although the coffee industry in Thailand is not as big as in the United States or Japan, but the trend is going stronger each day. Consumers do not only consider coffee as energy sources to keep them awake, but they start to enjoy more of its rich flavor and the experience that comes with coffee drinking. This group of people is willing to pay higher to have better or unique experience. Hence, we can see more and more coffee houses starting up around the city competing against each other or trying to survive against big chains like Starbuck’s coffee shop. The revenue margin of running a coffee shop is not as high as before as the competition is the market is getting higher, so our company is looking for an alternative business model to make profitable income in this industry. As more and more consumers are moving towards the online platform to receive services or purchase products, there are many opportunities still available to tap on. That is the reason why our company is looking forward to create a service platform that brings convenience to consumers through their mobile phones and connect the local businesses with those consumers. We will develop a mobile application to help promoting local coffee houses to those coffee drinkers all around Bangkok and eventually around the country.

展望2015年，資策會預估台灣網路購物市場產值可到1兆34億元，突破兆元產值，年成長14.1%，可見國人網路購物行為的普及與發展。有鑒於此，本研究欲針對不同網路購物消費者之網購涉入程度，探討其在人格與社群特質、網路購物認知、網路分享動機與跨螢幕裝置使用之影響因素，並針對不同網購涉入程度之消費者族群訂定差異化行銷策略。 本研究將針對全臺民眾進行網路使用行為調查「科技部2013年傳播調查資料庫」中之「社交媒體」、「雙重媒體使用」、「網路行銷」、「網路展集」相關題項整理後進行統計分析，以敘述性統計、卡方獨立性檢定、因素分析、集群分析及決策樹等分析方法探討消費者特性在不同網路購物涉入程度的差異。茲將研究分析所得之研究發現與針對網路商家提出之行銷建議，摘述如下： 一、研究發現 (一) 根據網路購物者之網路購物頻率、網購前搜尋行為、單月網購次數、單次網購金額與使用電腦、手機上網之頻率分出網路購物者三大集群，分別是「網購輕度涉入之手機上網愛好者」、「網購中度涉入之電腦上網愛好者」與「網購重度涉入之網路重度使用者」。 (二) 不同年齡分層對於網購涉入程度有顯著差異。 (三) 不同教育程度對於網購涉入程度有顯著差異。 二、網路商家行銷建議 (一) 針對「網購輕度涉入之手機上網愛好者」，網路商家可利用加強在社群網站之行銷，透過消費者與朋友間在網路社群之相互推薦、互動等行銷方法，增加其網路購物趣味性。加強手機版之網路商店頁面使用便利性，定期維護網路帳戶以加強網路購物安全性，便能增加其網購涉入程度，以提高其網路購物意願。 (二) 針對「網購中度涉入之電腦上網愛好者」，網路商家可將電視廣告與手機廣告結合實施互動優惠，使消費者增加手機上網購買意願，藉此開闢另一條網購通路。此外，定期維護網路帳戶以加強網路購物安全性，降低網路購物風險性。 (三) 針對「網購重度涉入之網路重度使用者」，網路商家可利用優惠團購、限時搶購等活動，保持消費者對於網路購物的趣味性；藉由開發創新的媒體互動方式，吸引消費者的好奇心，藉此創造消費者對於網路購物之新奇性認知。此外，網路商家可將電視廣告與手機廣告結合實施互動優惠，增加跨裝置實用性，並推出不同價位等級之商品以符合不同薪資收入程度消費者，並推出符合女性偏好之商品，以提高女性消費者之購買意願。

在行動裝置普及發展趨勢已漸強勢的時代，消費者對於行動裝置的功能性需求越來越講求實用與方便性。面對穿戴式裝置的興起與物聯網時代的來臨，行動裝置與居家安全、醫療照護、運動健身等之裝置雲端聯結技術更是IT產業需要加強發展與重視的領域。因此，IT產業大廠之行動裝置行銷經營模式之可行性與前景，則成為值得探討議題。 研究顯示2020年資訊電子（IT）產業主流地位將被取代，台灣應先利用優勢，及早轉換到其他領域。台灣應將資訊電子產業能量，轉型為跨產業的整合力量，在國際化過程，強化產業面對全球化的競爭力。因此，本研究欲瞭解IT產業從業人員對於行動裝置之在IT產業未來發展之看法，遂進行深度訪談。並藉由SWOT分析、五力分析與歸納分析等方法，探討行動裝置在台灣資訊科技(IT)產業之現況以及未來發展機會與潛力，茲將研究分析發現概分下列幾項： (一) 台灣資訊科技(IT)產業在國際將漸失去競爭優勢； (二) 台灣資訊科技(IT)產業人才面臨流失危機； (三) 台灣資訊科技(IT)產業發展行動裝置具可行性與潛力； (四) 台灣資訊科技(IT)產業投入行動裝置市場的必須針對消費者需求擬訂行銷決策； (五) 行動裝置與物聯網結合運用之未來發展有可觀前景。

本研究目的在於探討目前地震警報機制的現況與問題，另外設計一套快速有效、成本低廉並且能夠容易擴展為全球性服務的地震速報系統，並研擬其可執行的商業模式以期使該系統得以長期運作與經營。 目前人類科技仍無法預測地震發生，而世界上遭受地震威脅地區的先進國家皆已花費大量經費佈建地震預警系統，而民間亦開發了許多以開放資料為基礎的地震警報手機軟體，其目標都是在地震發生之後的最短時間內，將地震警報傳送給即將受到地震影響地區的人們，以期降低因為地震所造成之生命財產傷害。然而目前已經問世的成熟技術或是已經上線運作的地震預警系統，其警報開始運作之反應時間多為數十秒至分鐘等級，往往無法達到提早告警的效果。 本文所提出的方法，乃運用目前全世界已經相當普及的智慧型行動裝置與4G行動網路，建構一個全球性的地震速報網，以期將地震預警反應時間縮短至數秒鐘。其相關之技術原理已有少數國內外團隊或個人進行理論研究與技術驗證，然而如何使該技術原理轉化成為一項可執行的系統與服務，取決於推廣方式與長期經營的能力。本文針對其可能之商業模式亦做了研究與建議，以作為全球地震速報網之建置執行參考。

「自拍」是時下特有的社群文化，使用手持相機或自拍棒輔助拍照多有限制。然而搭載相機鏡頭的多軸飛行器（Camera-equipped drone）日漸普及，未來將有機會成為新的攝影器材。 本研究由初步訪談並分類「日常生活中操作相機」之心智模型：（1）以自身為中心，指揮攝影師移動之操控者模式（User Mode），適合近距操作，如自拍；（2）使用者透過相機視角，取得觀測角度之觀景窗模式（Viewfinder Mode），適合取得遠距影像，如災區探勘；（3）以第三人稱同時控制攝影者與被攝者的導演模式（Director Mode），擅於處理人與鏡頭相對空間關係，適合已預想好全局構圖與分鏡腳本。本研究依上述分類討論文獻與商品之優勢與限制，探索「操作空間中任務擺放之相機（多軸飛行器）」的理想互動方法後，將「操作空間中的相機」互動切分為兩階段流程設計：（1）Positioning階段：以User Mode直視飛行器，指揮相機位置；（2）Fine Tuning階段：以Viewfinder Mode透過觀景窗取得影像並微調拍攝參數。 本研究將著重於Positioning階段之飛行器控制互動方法，透過探討使用者的空間認知，提出三種符合使用者心智模型之飛行器運動座標系（球狀、柱狀與修正之三維座標），結合智慧型手機操作的類指向輸入方法（Semi-Direct Pointing），並實作沉浸式VR多軸飛行器體驗模擬器「Skyfie」，並進行兩次使用者測試，模擬使用者在3D空間中指揮飛行器移動至指定位置進行拍攝，實驗結果證明本研究提出之三種座標系統皆比傳統三維座標容易操作，並於最後討論各運動座標系適用之情境。 / Taking Selfie is a brand new type of photographic behavior and has become a phenomenon on social medias. In Asia, many people love taking and sharing selfies in their daily life and have create several tools to take good selfies suck as a selfie stick or a portable tripod. In the meantime, camera-equipped drones are getting more and more popular today. We can envision a future where personal flying selfie bots are always with us. Among the previous works and commercial products, the interaction techniques for controlling drone are mostly designed in drone-centric mode that require a longer training and are not easy for taking an anticipated shot. We investigate the user needs in taking selfies and propose an interaction technique that contains Positioning state and Fine Tuning state which are designed with user and viewfinder mode. Users can place a drone in a specified coordinate system by our semi-direct pointing technique and then compose the framing on the smartphone screen. We propose 3 coordinate systems for positioning stage and conduct two user studies in a simulated VR environment to validate the performance and user acceptances. In conclusion, we find that all three coordinate systems are more user friendly compare to traditional Cartesian coordinate system considering the test results and implementation cost.

長久以來音樂於人們生活中扮演著極為重要角色，在大多數人的成長過程裡或多或少皆有令其印象深刻之旋律。然而這些旋律常由專業人士所創作，對於未接受過專業訓練的民眾而言，若欲創作自己專屬之音樂難度甚高，而此目標也變得遙不可及。 為解決上述問題，降低音樂自行創作門檻，本研究以行動裝置之使用環境不受限及直覺性觸控介面兩大特性為運行環境，設計Android系統上之音樂創作軟體，協助未受過音樂專業訓練的庶民透過音樂主旋律並搭配適合的和弦配樂達成自行創作音樂之目標。本創作音樂軟體利用行動裝置提供「繪畫旋律曲線」與「字詞輸入」兩種輸入方式，將使用者繪畫的旋律曲線轉換為一段音樂主旋律，進行調性判斷、修正主旋律組成音並利用音樂動機樣式變化加以使主旋律更為豐富，輔以隱藏式馬可夫模型產生適切之和弦序列。最後將主旋律聲波與其產生的和弦聲波以混音的結果呈現給予使用者。 為評估本創作軟體是否符合使用者需求，以實驗觀察法邀請38位受試者進行軟體操作與評估。分析結果顯示，近75%的受試者認為由音樂創作軟體所產生之主旋律與和弦彼此搭配良好且符合其音樂動機。在介面易用性評估方面，結果顯示有近90%受測者認為本研究所提出的音樂創作軟體具有簡單易用之特性且能夠協助其降低創作音樂之門檻。簡單且易用的音樂創作軟體在實務上之重要性不言可喻，不但可使非專業使用者達成自我創作音樂之夢想，更可讓其沉浸於音樂創作成就感之中。 / Music plays as an essential role in human life and it affects the listeners on a certain extent. However, a pleasing music is the production of musicians and is difficult to be created by novices without musical specialty. To lower the entry point of music creation, this thesis design and develop a music accompaniment system on Android with the characteristics of intuitive input and ubiquity for novices without professional music background. The developed system consists of the following modules, main melody preprocessing (key determination and melody modification), music similarity retrieval, main melody post processing (music motif variance), chord accompaniment (Hidden Markov Model and mixing main melody and chord melody) and text processing (tone determination and pitch finding) to automatically match the accordance between melodies and chords that are inputted by patting or word. Thirty-eight participants were invited for system evaluation using the observational experiment. Nearly 75% of participants perceived that the melody and chord matching fits their musical motivations, while 90% stated that they can rely on the system to easily produce desirable music. Our findings contribute to the essence of music creation that the system provides a simplified interface for novice being immersed in music accomplishments, similar to that of professional musicians.

智慧型手機的用途已從語音溝通延伸轉變為多功能導向的的生活工具。目 前多數的智慧型手機均具備攝影鏡頭,而此模組更已被公認為基本的標準 配備。使用者透過手機,可以輕易且自然地拍攝感興趣的物體、景色或文 字等,並且建立屬於自己的影像資料庫。在眾多的手機軟體中,旅遊類的 程式是其中一種常見整合內容與多項感測模組的應用實例。在行動平台上, 設計一個影像辨識系統服務可以大幅地協助遊客們在旅途中去瞭解、認識 知名的地標、建築物、或別具意義的物體與文字等。 然而在行動平台上的可用資源是有限的,因此想要在行動平台上開發有效 率的影像辨識系統,是頗具挑戰性的任務。如何在準確率與計算成本之間 取得最佳的平衡點往往是行動平台上開發影像辨識技術的最重要課題。 根據上述的目標,本研究擬於行動平台上設計、開發行動影像搜尋與智慧 型文字辨識系統。具體而言,我們將在影像搜尋上整合兩個全域的特徵描 述子,並針對印刷與手寫字體去開發智慧型文字辨識系統。實驗結果顯示, 在行動影像搜尋與文字辨識的效能測試部分,前三名的辨識率皆可達到的 80%。 / The roles of smart phones have extended from simple voice communications to multi-purpose applications. Smart phone equipped with miniaturized image capturing modules are now considered standard. Users can easily take pictures of interested objects, scenes or texts, and build their own image database. Travel-type mobile app is one example that takes advantage of the array of sensors on the device. A mobile image search engine can bring much convenience to tourists when they want to retrieve information regarding specific landmarks, buildings, or other objects. However, devising an effective image recognition system for smart phone is a quite challenging task due to the complexity of image search and pattern recognition algorithms. Image recognition techniques that strike a balance between accuracy and efficiency need to be developed to cope with limited resources on mobile platforms. Toward the above goal, this thesis seeks to design effective mobile visual search and intelligent character recognition systems on mobile platforms. Specifically, we propose two global feature descriptors for efficient image search. We also develop an intelligent character recognition engine that can handle both printed and handwritten texts. Experimental results show that the accuracy reaches 80% for top-3 candidates in visual search and intelligent character recognition tasks.

電子連線與隨身行動裝置的興起，滿足了使用者希望能隨時隨地取得資訊的需求，而旅行者的資訊使用行為，恰巧符合此特性。一份資訊與介面設計良好的行動旅遊內容，不但可讓旅人減輕負擔，還可藉由行動連網獲取旅程中最即時的資訊。但目前應用於行動裝置平台上的旅遊資訊多偏向提供部分適地性服務（Location Based Service），亦即透過GPS等定位技術，確認使用者所在位置，進而提供相關資訊的服務，如主動提供當地加油、餐飲等各項資訊服務，此類適地性服務多為片段提供購物消費資訊，並非完整之旅遊資訊。本研究探討數位旅遊資訊內容該如何設計與呈現於具備影音、音樂、圖像、照相、電腦等多功能的行動裝置平台，以滿足使用者的資訊需求。研究首先提出一套行動旅遊資訊系統應包含的資訊內容與架構，然後進行雛型設計，最後評估測試此系統的適用程度。研究結果發現動態旅行的旅遊資訊，可在行動裝置平台尋得一個呈現的嶄新舞台。 / The integration of the internet and mobile devices satisfies the drsire of “information on the go”. This demand also matches the information usage behavior for travelers. A well designed mobile traveling information with convenient user interfaces helps them to get what they need at any moment while traveling through mobile internet. However, the current traveling information in mobile platform is usually location based services. The kind of services does not provide a complete traveling content but only small pieces of information. The thesis focuses on the design of an integrated digital content on mobile devices for the travelers. It includes the design of content structure, information display and user interface. The mobile platform targets on those who equipped with multimedia and 3G wireless communication ability. We propose a content planning and informative structure for traveling information. A prototyping system was first made to evaluate the concept of information design. Then the implementation and further evaluation was done by using the NOKIA N73 3G cell phone. The results show that personal mobile devices offering a new stage for the dynamic traveling information.

本研究提出一項無所不在的學習系統架構改變傳統數位學習之教育傳遞的方式，讓學習者能在任何時間、任何地點透過行動裝置，連結雲端上的學習系統便能自動取得數位化的教學課程及輔助教材等教學資源，並結合RFID標籤之唯一性及無線辨識功能，除了可感測、讀取周遭環境物件資訊以外，更作為學習者個人辨識登入的方法，進而驗證以取得個人所屬的學習課程或學習進度規劃等功能，創造個人化無所不在學習，期許改善目前數位學習在散播教育資源這塊領域，仍有不足之處所造成的數位落差。系統架構本身採用雲端運算作為後端開發技術，將系統、數位學習課程與資料庫分散在各地，以減少單一系統之資源負載量過大及頻寬不足等問題，讓學習者接受即需的教學服務。 / This paper proposes a ubiquitous learning system framework, in order to improve traditional e-learning method for delivering education. Learners could connect to the learning system on the cloud by mobile devices at any time and any place. It could automatically access digital educational resources such as learning courses and supplementary materials. Using the RFID tag for uniqueness and radio frequency identification function. In addition to context-aware and reading the information of objects around the enviroment. It also can be a personalised identify for learners to login and access one’s own function of learning courses or learning scheduling to create personalized ubiquitous learning. There is lack of education due to digital divide which calls for improvement of distributing educational resources. The proposed system architecture incorporates cloud computing for back-end development technology. In order to reduce resource overload of the single system and lack of bandwidth, distributing the learning system, e-learning course and database to several places enable learners to take on-demand educational services.

隨著現代人越來越忙碌的生活步調，排隊帶來的負面情緒影響也越來越大；對於企業而言，必須面對因為在消費的過程中等待，而造成顧客對於服務評價降低的現象。當許多研究致力於提出應對排隊問題的可行方案時，時代的推進帶來了行動裝置與網路的普及化，也因此出現了透過應用程式推播排隊資訊，藉此舒緩顧客負面情緒的解決方案。本研究串聯排隊心理、知覺管理…等不同的研究議題，在不同的消費情境中，透過狩野模型(Kano model)探索排隊資訊具備的服務品質，以及透過SERVQUAL的概念建構研究模型，驗證排隊資訊的整體服務品質與顧客滿意度之間的關係。研究結果發現排隊資訊具備的服務品質，多數歸類於魅力品質 (Attractive quality) 要素，一維品質(One-dimensional quality)要素則為其次，其中服務品質大多維持著一致性，但消費情境會對於特定幾項服務品質的帶來影響。研究模型亦驗證了排隊資的整體服務品質和顧客滿意度有正向關係。 / The aim of this paper is to discuss the impact of queue information provisions. As we observe the latest application of revealing queue information via mobile device to deal with the queuing management problem, this research intends to provide a new viewpoint of queuing information crossing different research issues. We develop research framework from four facets: (1) perception management, (2) queuing research, (3) Kano model, and (4) SERVQUAL. The research is divided into three parts. First, via Kano model we find the service quality of queuing information and categorize the service qualities into 6 categories. Second, we examine the relationships between the overall service quality of queuing information provision and customer satisfaction. Third, we are also concerned the impact of consume situation, so the hypothesis will be tested in the different simulated situation in experiment. According to the result, we discover that most queuing information provisions’ service qualities are attractive quality dimension and One-dimensional quality. Besides, the hypothesis of queuing information provisions’ service quality is accepted, which also proves the results which we find in the first part of this research by Kano model. Finally, this research examines the effect of consume situations on the queuing information, and we also have further discussion about the exception situation.