A Business Plan for a Beauty Cosmetic Company

商業計畫─歐洲文化有限公司 / Under the name ecc – european culture company Ltd., Ilka and Markus Wild started to build up a business in summer 2009. This company shall to focus on consulting in three fields : Public- and Media Relations, Language & Intercultural issues and giving presentations. These fields tend to be connected to each other. Since one of the founders, Ms. Ilka Wild, is an experienced linguist the language division shall be first of all the core of ecc. Hence ecc want to offer language courses and tutorials for young professionals and companies which are dealing with European countries or with business partners from the European environment respectively. Moreover the management wants to relate the language part with intercultural trainings. They believe that it is very useful for any kind of communication if you have an understanding of the cultural roots of your counterpart, especially if you have to negotiate or closing a deal. The second division shall be presentation training in this ecc wants to develop a partnership with another company, Affinity Asia Consulting Ltd. and their owner, Mr. Richard deVries. He is an experienced trainer for presentation seminars. Together both companies want to offer first of all tailor made seminars for presentation trainings which focuses on the expectations of the potential European target audience. The third field ecc wants to establish is Public and Media Relation consulting. The founders think that there are many small and medium sized companies in Taiwan, which already have business or customer in Germany but they are facing a lack of profile or awareness in their target region Europe. Since the other founder, Mr. Markus Wild is an experienced PR professional who worked 5 years as a spokesman for a 5bn-Euro energy company the founders believe that ecc can offer PR-advisory in the near future.

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This business plan has been prepared to provide the reader with information about Formosa Tea House, including business structure, company goals, projected growth, venture capital requirements, start-up costs, an investment analysis and the industry trends. Formosa Tea House is a proposed tea house located in the General Manila Area. It will be managed by a seasoned Banker whose love and knowledge of tea leaves will make the transition to owning and running a tea shop as a natural step which was born out of passion. His interest in tea leaves and the proper way of brewing and serving tea was enriched by his stay in Taipei, Taiwan were true tea connoisseurs have enjoyed both the luxury and benefits of tea drinking for decades. Formosa Tea House will offer a full range of teas (hot and iced), as well as pastries, premium chocolates, tea accessories, and loose tea for self-brewing and to be enjoyed at home or gifts to friends and love ones. The store will be manned by a master “Teatender” and the proponent has been learning proper brewing techniques for the last six months. All “Teatenders” will be trained in the proper storage, brewing, and serving of each kind of tea. Our goal is to provide the finest premium teas and chocolates in the Greater Manila Area in a relaxed and very upscale environment. The owners are investing $10,330 of their own money into the business while an additional 6 year loan of $53,633 will be needed to fund initial company operations. Based on the company’s well-researched and conservative sales forecasts, projected sales will be over $190,000 in the first year, with continued moderate increases through year 3. The proponents project a net profit in the first year of over $19,000, with steadily increasing net worth for the foreseeable future.

CHIPOTLE Mexican Grill Taipei (hereafter will be abbreviated as “CMGT”) plans to open in Fall 2012 and will be located in the Xinyi District of Taipei, Taiwan. CHIPOTLE Mexican Grill Taipei will seek to capitalize on the growing interest in Mexican food by introducing to Taipei a decent but affordable choice of Mexican Grill – CHIPOTLE (NYSE: CMG). As one the most successful Mexican fast food chain restaurants in the United States, CHIPOTLE currently has no stores in Taiwan. As with other CHIPOTLE stores in the United States, CHIPOTLE Mexican Grill Taipei will serve a short list of menu but long on options, and is dedicated to become the number one choice of Mexican fast food for residents, workers and visitors in the Xinyi District as well as the metropolitan Taipei. Under the Corporation Law of Taiwan, CHIPOTLE Mexican Grill Taipei will be a limited liability corporation owned by Buzz Chen and Hughes Chen and two private investors. Both Buzz and Hughes have long been interested in bringing the CHIPOTLE dinning experience, which they both enjoyed a lot when studying in the United States, to Taiwan. Buzz, who has previously studied and worked in the San Francisco Bay Area of the United States and Shanghai China, is a soon-to-be MBA graduate of NCCU Taipei. Hughes, on the other hand, received his PH.D. in marketing from the University of Maryland and has worked part-time as a business consultant on numerous projects. CHIPOTLE Mexican Grill Taipei will seek to lease a space approximately 25 pings (坪) in the Xinyi District of Taipei. The Xinyi District is so called the “Manhattan of Taipei” where a number of financial institutions of both foreign and local have established their Taipei headquarters in, hence is very heavy with people traffic especially during lunch and dinner hours. An initial amount of NTD 4.54 million will be required for start-up, where Buzz and Hughes will each contribute NTD 1.16 million, and the private investors will contribute NTD 1.11 million each.

For the shipping industry, due to the financial tsunami of 2008, carriers started to lose huge amount of profit. Further, with new and large size ships were ordered previously, demand and supply in the market became increasingly imbalanced, resulting in a decrease in freight rate levels, which made it even more difficult for the shipping industry to generate profits. Thus, the aim of this business plan is to create new division and new service in Wan Hai to provide customers with more concrete and comprehensive services. This business plan will be demonstrated by business model canvas to display its core value of the new service. Also, author will use competitive analysis - Market demand and supply, Five Forces and SWOT analysis to analyze the feasibility of the new established service. Last, author will illustrate 5 years financial forecast of the new division to show the sound financial plan of the new business plan.

This is the business plan proposed by Caffeinated Co., Ltd., founded in Thailand by family Siriyontakan. The aim of this business plan is to elaborate on the idea of how to build up a business model around the passion of the co-founder, Miss Thidarat Siriyontakan, which are mobile application and coffee drinking. Although the coffee industry in Thailand is not as big as in the United States or Japan, but the trend is going stronger each day. Consumers do not only consider coffee as energy sources to keep them awake, but they start to enjoy more of its rich flavor and the experience that comes with coffee drinking. This group of people is willing to pay higher to have better or unique experience. Hence, we can see more and more coffee houses starting up around the city competing against each other or trying to survive against big chains like Starbuck’s coffee shop. The revenue margin of running a coffee shop is not as high as before as the competition is the market is getting higher, so our company is looking for an alternative business model to make profitable income in this industry. As more and more consumers are moving towards the online platform to receive services or purchase products, there are many opportunities still available to tap on. That is the reason why our company is looking forward to create a service platform that brings convenience to consumers through their mobile phones and connect the local businesses with those consumers. We will develop a mobile application to help promoting local coffee houses to those coffee drinkers all around Bangkok and eventually around the country.

探索靈魂:保健旅遊商業計畫 / Wellness tourism is used instead of health tourism in order to avoid the confusion between medical tourism. In research conduct by industries of Wellness and Medical tourism (GSS, 2011), argue that the term health tourism is sometimes used to describe medical tourism; other time it is used synonymously with wellness tourism; sometimes it means both; and it is also used to refer to a subset of medical tourism or wellness tourism. This is why it is recommend-ed to avoid the use of health tourism term, especially in marketing purposes and communica-tion with customers.

Panama for many decades has been characterized for its privileged geographic position, biodiversity, modern city, economic development, and its success attracting tourists. Panama figures indicate that the tourism and hospitality industries are growing at impressive rates. In the next few 4 years, worldwide international tourist arrivals is expected to grow by the year 2020 to 1.4 billion and by the year 2030 is expected to reach 1.8 billion. Success in the international tourism industry has had also a positive impact in the Hospitality Industry. Accordingly, by 2018 the Hospitality industry is expected to reach a global retail value of 553.8 Billion. Currently out of those millions of tourists, in 2016 Panama attracted over 1.9 million tourists. Important to consider is that this new millennial tourists come with a new mindset, and are looking for new Eco-friendly hospitality options. As it has been stated by the World Travel and Tourism Organization: “The new millennium and the coming decades are a crucial time for the relationship between travel and tourism and sustainable development. The need to preserve the world’s inherent assets for future generations is becoming an imperative goal not only for travel and tourism, but also for all other industries that use the earth’s natural resources.” Consequently Panama is currently facing a shortage in Eco-friendly focused accommodations, and we are currently facing a rising demand of tourists who are looking for affordable Eco-friendly accommodation. Interestingly, Panama through the Ministry of Tourism has been building its infrastructure to promote Eco-tourism. Within our isthmus we offer activities such as: snorkeling, diving, hiking, camping, bird watching, whale watching, zip line tours, rain-forest tours, rock climbing, sailing with dolphins, swimming with sea turtles, white water rafting among others. Therefore due to the increasing number of tourists entering our country, Panama shortage of Eco friendly accommodations, and our well suited infrastructure for Eco-tourism activities, we have a great business opportunity to capitalize in. In our continuous endeavor to have a positive impact on caring the environment while displaying Panama to the world, we are joining efforts in order to start an Eco-friendly hospitality business. Our business model wants to full-fill the current demand for Eco- friendly, self-sustainable, and affordable accommodations. The lodge is expected to be located in Gatun which is characterized by dense forests, fresh air, beautiful lake scenery, hiking trails, the Panama Canal locks, and peace-full environment. We have chosen this location due to its proximity with Panama Canal Gatun locks, Gatun Lake, Rio Chagres, its biodiversity and the fact that there is no Eco-friendly lodges in this area. Therefore, due to the high influx of tourist in Panama, the multiple activities as well as comfortable accommodations we offer, we are confident our Eco lodge will enjoy high occupancy rate. In the initial construction phase, the lodge will consist of 4 main cabins, which will be completely constructed with recycled products such as Reused maritime shipping containers, refurbished furniture's, in addition, we will construct our cabins in harmony with nature and our cabins will run 100% with solar energy. We are not only offering an Eco-friendly, and low carbon foot print option for tourists, we will also offer tours that allow our guests to explore the beauty of Panama. Including the visit to the Gatun locks, bird watching trails, kayaking in the lake, getting to know local culture, exiting adventures on the Chagres River, and connecting with nature. Our main sources of revenue will be from hospitality services, and touristic attraction services. Accordingly, our main expenses recall on the acquisition of land, equipment and construction of cabins and monthly salary and maintenance expenses. In order to evaluate this project, we have calculated a project duration of 10 years with a 10% discount rate. We will begin the project in 2019, and break even on July 2023. The initial total Capital investment will be of $220,000.00 and we will generate with yearly incomes average $60,000.00 and a NPV of +$195,656.55.

現代人生活越來越忙碌，且夫妻皆在工作已是一個普遍的現象，然而許多生活中的雜事並不會因此減少，仍需要花時間處理。除了時間的缺乏之外，新世代的年輕人也缺乏處理生活雜事的經驗，因此處理起來更加的沒有效率，成果通常也不太好。一個最佳的例子就是買菜，在沒時間又不太會買菜的情況下，大部分消費者就選擇外食，或者買菜時只能憑感覺和外觀隨意選購，因而犧牲了健康與生活品質。 本研究將利用雲端理念與資訊科技，與整合社會上閒置人力資源的概念，設計出一個創新的代買菜服務工作，來協助消費者減少生活瑣事的負擔，或解決年輕消費者面對買菜工作的困擾。而此新創服務，除了要讓消費者減少家庭生活瑣事的負擔，同時也保證服務產出的品質，並且讓顧客僅需要支付合理的代價，避免顧客為了使用服務，反而得花更多的時間工作賺取金錢，違背源頭宗旨。 論文內容將以商業計畫書之型式，來評估上述的創新服務與營運模式，在技術與流程設計、市場行銷、和財務分析等三個關鍵的營運考量上，是否具有可執行性和商業價值。也透過此計畫書，說明一個新創網站企業，在實際的商業市場中，將營運模式概念，轉化為實際企業時所需要的工作計畫與考量。