台灣休閒咖啡館商業計畫書 / In Taiwan, have a cup of coffee have become part of the life of people who lives in the city. We cannot only buy the coffee in coffee shop like Starbucks, Barista, or Mr. Brown but also in convenient stores like 7-11 and Family Mart. These places provide different kinds and levels of coffee. This causes a fierce competition in coffee shop market. But this also indicates that the needs of coffee keep growing. Although lots of places provide coffee, only few of them provide quality coffee in a special and tasteful space. Most coffee shops are for people to sit down and talk and consumers don’t care if the coffee is good or not as long as it’s cheap. Actually from a cup of coffee, there are lots of things to talk about. From the history of drinking coffee, places that coffee bean grows, and people who live in those places. It will be fantastic if people know this information when having coffee. Form a cup of coffee, we know how to care about the world, and we don’t have to learn these things in a classroom but in a warm, elegant coffee shop. Le Moulin de la Galette will be a shop that not only provides good coffee, but also knowledge of coffee and the way to develop the culture of coffee. It will also be a place that the customer will gain a series of delightful experiences instead of just some products that you can have anywhere.

在西方文化的影響與推廣下，臺灣民眾使用香水的比例逐漸攀升，在每年有數百個香水新品推出的情形下，挑選、試用香水對香水使用者而言是非常重要的。雖然隨著網路時代的興起，越來越多消費者會透過網路購買美妝產品，但因香水是需實際體驗、感受才能確定適合與否的產品，因此多數消費者仍選擇前往實體店面試用香水，再行購買。此種傳統購物方式對於已經漸漸習慣線上購物的消費者而言，是過於麻煩的。 「讓香水使用者能方便、快速地體驗到新款香水」是Tryme Box能帶給消費者的主要價值。每次只需花費新台幣499元，Tryme Box即會宅配一組含有五瓶2ml香水的試用盒給消費者。Tryme Box將透過分析消費者所提供的香味偏好與使用習慣資料，為其挑選合適味道的香水寄送。此項服務可以省去消費者到店試香的時間與交通成本，提供不論是想多元試用香水的消費者，或是不知如何準確挑選香水的消費者，更便捷的試用香水管道。 在累積大量消費者者資訊與喜好後，亦可進一步分析臺灣消費者對香調的偏好與使用習慣，並以其結果與製香公司、各大香水品牌合作，開發更適合臺灣消費者的香水。 / "Let people experience new perfumes easily" is the main value of Tryme Box. In the influence of Western culture, the number of people in Taiwan wearing perfumes is increasing. With hundreds of perfumes launched every year, how to select the right perfumes for themselves becomes an important thing for perfume users. Scent is so personal to women that if they don't try out before they make the purchase, it may end up not suiting their taste. Therefore, even though more and more people purchase beauty products from the internet nowadays, there’re only less than 15% of people buy perfumes online. Most of the customersgo to the store to try out the scent and purchase perfumes. However, this kind of "go to store" purchasing is troublesome for customers. In order to solve this problem, Tryme Box provides a more convenient way for people to try perfumes. In the cost of $499 NTD, the members of Tryme Box will get a box of five perfume testers. Tryme Box will analyze the information and scent preferences provided by members and choose suitable perfumes for them to try on. With the information collect from the members, Tryme Box can also cooperate with perfume manufacturers to develop a perfume especially for Taiwanese.

「餐桌變化多端，輕鬆管理菜籃。」是Chef Mommy帶給使用者的主要價值。 Chef Mommy為了解決有烹飪需求者在菜色變化與食材選購上的問題，透過網站與手機應用程式，應用雲端科技提供食譜搜尋引擎、食材庫存管理、食譜比對推薦、一週菜單規劃與採購清單管理等服務，為使用者提供方便省時，又可兼顧菜色變化與食材管理的料理解決方案。使用者藉由Chef Mommy的服務，能夠以家中庫存食材為基礎，得到原本沒想到的菜色建議，進而在備餐時搭配出更多菜色變化，為家人、朋友準備出豐盛而美好的一餐。 以台灣為例，行政院主計處2010年的家庭收支調查顯示，國內家庭花費在飲食相關採購上的支出，高達8,400億元，在這當中，國內整體食材供應市場規模粗估超過2,000億元。Chef Mommy除了在第一、二階段，針對網站與手機應用程式開發服務功能外，第三、第四階段更將規劃與食材供應業者或連鎖超市業者進行合作，將食譜推薦服務與食材購買進行連結，切入使用者的購買流程，並據此獲利。 藉著滿足使用者輕鬆管理食材與希望菜色天天有變化的需求，Chef Mommy將投入資源，培養使用者常用的習慣，以深入使用者的飲食體驗。透過使用者長期使用的歷程記錄，可了解使用者習慣購買的食材與偏好的食譜、料理方式等資訊，據此拓展出更大的飲食市場商機。 / In order to solve users’ problems of dish variety and ingredients purchase, Chef Mommy will provide services such as recipe search engine, ingredient inventory management, recommended recipes, weekly menu planning and shopping list management via its website and mobile app. As for these convenient services, Chef Mommy wants to provide a total cooking solution that can help users saving their time and giving consideration to dish variety and ingredients purchase at the same time. Based on ingredient inventory in home, Chef Mommy will recommend recipes that users may not expect or remember originally, and then with more dish variety, they can prepare a bountiful meal for family and friends. In Taiwan, 2010 Family Income and Expenditure Survey by the DGBAS shows that domestic household expenditures spent on diet-related purchase, up to NTD$ 840 billion, in which the overall food supply market size were roughly over NTD$ 200 billion. Chef Mommy will focus on developing services functions in the 1st and 2nd stages, and cut into the users’ buying process by recipes recommend service in the 3rd and 4th stages. By linking users’ recipe choice and ingredient purchase, Chef Mommy will cooperate with food supply companies or supermarket chains and gain profit from it. Chef Mommy will invest resources to training users’ habits of using Chef Mommy’s services. Via users’ long-term usage history, Chef Mommy will know users’ accustomed to buy ingredients, preferred recipes, cooking methods and other cooking information. According to this, Chef Mommy will be able to expand to a greater diet market.

隨著國際化的發展，現今社會可說是文化全球化的現象，人們的日常生活受到各式思想傳播的影響，讓「送禮」這件事成為了日常，也因此增加了多次送禮的機會，而這本該感到開心的事情卻讓不少台灣人感到困擾。根據統計31%的台灣人在選擇禮物時感到壓力，亦衍伸出為了送禮而送禮的行為。除了送禮方面的困擾外，有半數以上的台灣人表示並不喜歡收到的禮物，顯示台灣人不管對於送禮或收禮都備感壓力。此外，網路興盛的發展使台灣人對於網路的使用越來越依賴，許願池平台的發想主要為了解決關於送禮及收禮的問題，「提供一個省時、精準且方便的送禮模式」。為因應台灣人對於網路的依賴設立選購禮物平台，結合多品牌商家提供完善的購物及送禮流程。 商業模式部分，許願池為一平台提供使用者列出許願清單，藉由達到精準送禮吸引使用者在平台進行互相送禮的消費行為，進而讓品牌商家在平台上建立銷售通路，另外，許願池平台會向商家抽成，做為商家的行銷經費，並將部分回饋給使用者，藉此吸引更多的送禮行為。藉由提升整體送禮行為的金流量為平台創造出更多的獲利，故平台宗旨期望能建立平台、使用者與商家三者正向的回饋機制，使網路送禮更加健全。 許願池平台的獲利來源有二，主要來源為平台向商家收取每筆訂單金額8%，扣除回饋3％給消費者後的5%才是平台的營收；另外，許願池也提供廣告版位開放給經銷商於平台投放廣告，藉此可增加商家的曝光率，提高商品被列入許願清單的可能性，同時為許願池平台帶來額外的營收。 最後，透過市場規模評估、銷售預測、損益表與現金流量等進行財務規劃，並在一般預估與保守預估分析下預測損益平衡點分別為第一年與第五年，平台毛利均能穩定成長。 / Referring to the cultural globalization, “gift-giving” is now more and more common all over the world. People get very used to it, yet harassed by it. As we know that “gift-giving” is originally a happy circumstance, it is now becoming standardized though. According to statistics, there’s 31% Taiwanese bothered by gift preparing, and more than 50% people didn’t like the presents they received. It shows up that neither receiving nor preparing gifts caused huge pressure. Due to this situation, here creates a platform called “Gift You Wish” which offers a way to deal with every problem caused by gift-giving, and the main value of “Gift You Wish” would be “a new gift-giving model that offers a convenient and time-saving solution. And for all that matters is its precision.” Besides, people in these days are heavily addicted to internet. For it, “Gift You Wish” creates an online shopping site to combine consumers and stores in one place. It in favor of our members to complete a perfect gift-giving procedure. The business model of “Gift You Wish” is that it opens to every target audience to sign up for free, and make a wish list. All members can glance others wish lists when needed. With the information that collects from every member’s wish list, “Gift You Wish” cooperates with as many stores as it could and combines them to the online shopping site. In addition, all stores owners would have to pay 8% of the products price to “Gift You Wish” in every single order, which is for their marketing expenses. After that, “Gift You Wish” would take 3% out of the 8% as an extra dividend and give it to the members who have sent a gift by our platform. Because of the convenience of “gift-giving” and the extra reward from doing so, it would bring out more cash flow through “Gift You Wish” platform, and makes more profits for “Gift You Wish” as well. It is totally a win-win situation. Apart from the 8% of products price that pay by store owners for marketing expenses to “Gift You Wish”, there’s also another way for the platform to earn profits which would be the advertising banner fee. “Gift You Wish” offers the advertising banner on the platform for advertisers who want to promote their products and brand. And for “Gift You Wish” itself, it’s kind of an extra revenue. Last but not least, there’s some estimation about the market size of “Gift You Wish”, and market potential as well. According to the result from the estimation, the break-even point would be at the first year after the business started; and for the conservative estimation would be at the fifth year. However, the profit of “Gift You Wish” platform perform a steady increase in both estimations.

荷塘月色餐廳商業計畫書 / Lotus Pond Vegetarian Restaurant Business Plan