Return to search

Využití marketingově-obchodních nástrojů v informačním systému podniku

The main goal of the diploma thesis is to propose new innovative solutions leading to the improvement of the company's information system as well as the implementation of new solutions and innovations, in order to maximize the turn-over and market value of the company. The theoretical part is focused on the definition and characteristics of the development of the solved issue, including units dealing with information systems, analysis of information systems and database systems themselves. The subject of my own work is the characteristic of Zawmark Plus, the analy-sis of the internal and external environment of the company, financial analysis, analysis of the company's information system and its components, evaluation of analyzes and concepts of the proposals themselves for the improvement of the information system. Suggestions for IS improvement based on analyzes can be used and implemented in other companies with a similar business model. In its own part, the possible complications associated with the implementa-tion of new proposals are summarized. The conclusion itself contains a summary of the whole scope of the issue and information on the benefits resulting from the implementation of new refinements.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:429019
Date January 2019
CreatorsCsicseri, Gabriel
Source SetsCzech ETDs
LanguageSlovak
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

Page generated in 0.0025 seconds