Clearly defined sales plans are crucial for any business nowadays. Particular market situation, main competitors and key factors all of these should be taken into consideration when creating a relevant sales plan. In today`s global society the cooperation of marketing and sales department is unavoidable. Knowing the exact market situation and regional differences to create a relevant plan is important not just for sales in general but also as one of the key motivating factors for people in sales force. This diploma thesis should analyze how relevant are the key factors that are being followed on a way to reach the sales target in ED market in the Czech Republic considering the demographic data and economic strength of the regions.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:72685 |
| Date | January 2010 |
| Creators | Peřinová, Pavlína |
| Contributors | Macháček, Jaroslav, Chytrová, Tatiana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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