My Master Thesis consists of five main parts. First part analyses economical situation on German market within the time period of middle 2008 and the end of 2009. The set of actions that have been implied to support the economical situation and its individual impacts are presented in this chapter in addition. Second part presents Nal von Minden GmbH Corporation, its organizational structure, company's profile, and the products portfolio analysis. Export theory containing the list of fundamental reasons of companies to export, the forms of entering new markets, and its timing are part of third chapter. To apply the theory, chapter four deals with the actual practice of Nal von Minden and its own method of entering new markets. PEST and SWOT analysis of the Czech Republic and Portugal are part of the final fifth chapter of the Master Thesis. As Nal von Minden entered both markets approximately at the same time, it is adequate to analyze factors affecting entry on those markets.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:73443 |
| Date | January 2011 |
| Creators | Helikar, Vojtěch |
| Contributors | Malý, Josef, Taušer, Josef |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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