My Master Thesis consists of five main parts. First part analyses economical situation on German market within the time period of middle 2008 and the end of 2009. The set of actions that have been implied to support the economical situation and its individual impacts are presented in this chapter in addition. Second part presents Nal von Minden GmbH Corporation, its organizational structure, company's profile, and the products portfolio analysis. Export theory containing the list of fundamental reasons of companies to export, the forms of entering new markets, and its timing are part of third chapter. To apply the theory, chapter four deals with the actual practice of Nal von Minden and its own method of entering new markets. PEST and SWOT analysis of the Czech Republic and Portugal are part of the final fifth chapter of the Master Thesis. As Nal von Minden entered both markets approximately at the same time, it is adequate to analyze factors affecting entry on those markets.

<p>This thesis is conducted for Monitor Industriutveckling AB. The company grows fast and is ready to consider the expansion of its business abroad. The details how to pro-ceed with the expansion are yet to be set. The purpose of this work is to examine dif-ferent options to aid the company management select the most meaningful way to proceed.</p><p>The analytical framework used consists of three well-known business theories. There are the New Capabilities analysis, the PEST analysis and finally the five forces model. Robert Grant’s New Capabilities analysis shows that especially the strategic alliances capability could be an interesting new capability and a way to grow for Monitor. The PEST-analysis proves that Finland can offer good opportunities for Monitor’s type of company because the country itself is very IT-oriented and political and economical as well as social forces can support Monitor’s business. Finland can also be a gateway to eastern-European countries. Finally we have Michael Porter’s five forces model. Monitor has lots of potential customers in Finland. There is a substantial amount of small and medium-sized companies in the manufacturing industry. Taxes and legisla-tion will not be a problem when entering Finland, as they are similar compared to Sweden. There are no big cultural differences between Finland and Sweden. These countries even share the same language, Swedish, which is a quite unique advantage.</p><p>I have collected the empirical data of this thesis mostly by personal interviews. Here I show that Monitor’s current customers in Finland would prefer to see their supplier present in the same country. They would also appreciate Finnish-speaking personnel and support. I have also interviewed business specialists. According to them, Monitor would easily adapt to the Finnish business culture and make its product successful. The right attitude in Finnish business environment would just boost Monitor’s suc-cess. The strength of the Monitor product is its user-friendliness. The weakness and at the same time its opportunity is that the company grows very fast. When a company grows it must be ready to make big decisions and choose where to go and at the same time be there to support each and every present customer.</p><p>The conclusion is that Monitor has good possibilities to become a successful company in Finland. From a marketing point of view, Monitor should invest in marketing ac-tions and make itself known and seen among its target group. The recommended way to enter Finland would be to find a good distributor for Monitor’s product. This entry method would be the one with the smallest risk and it is also probably the quickest way to proceed. I recommend Monitor to choose a distributor that can complete its product-palette with Monitor.</p>

This thesis is conducted for Monitor Industriutveckling AB. The company grows fast and is ready to consider the expansion of its business abroad. The details how to pro-ceed with the expansion are yet to be set. The purpose of this work is to examine dif-ferent options to aid the company management select the most meaningful way to proceed. The analytical framework used consists of three well-known business theories. There are the New Capabilities analysis, the PEST analysis and finally the five forces model. Robert Grant’s New Capabilities analysis shows that especially the strategic alliances capability could be an interesting new capability and a way to grow for Monitor. The PEST-analysis proves that Finland can offer good opportunities for Monitor’s type of company because the country itself is very IT-oriented and political and economical as well as social forces can support Monitor’s business. Finland can also be a gateway to eastern-European countries. Finally we have Michael Porter’s five forces model. Monitor has lots of potential customers in Finland. There is a substantial amount of small and medium-sized companies in the manufacturing industry. Taxes and legisla-tion will not be a problem when entering Finland, as they are similar compared to Sweden. There are no big cultural differences between Finland and Sweden. These countries even share the same language, Swedish, which is a quite unique advantage. I have collected the empirical data of this thesis mostly by personal interviews. Here I show that Monitor’s current customers in Finland would prefer to see their supplier present in the same country. They would also appreciate Finnish-speaking personnel and support. I have also interviewed business specialists. According to them, Monitor would easily adapt to the Finnish business culture and make its product successful. The right attitude in Finnish business environment would just boost Monitor’s suc-cess. The strength of the Monitor product is its user-friendliness. The weakness and at the same time its opportunity is that the company grows very fast. When a company grows it must be ready to make big decisions and choose where to go and at the same time be there to support each and every present customer. The conclusion is that Monitor has good possibilities to become a successful company in Finland. From a marketing point of view, Monitor should invest in marketing ac-tions and make itself known and seen among its target group. The recommended way to enter Finland would be to find a good distributor for Monitor’s product. This entry method would be the one with the smallest risk and it is also probably the quickest way to proceed. I recommend Monitor to choose a distributor that can complete its product-palette with Monitor.

Developing countries are quite attractive destinations for foreign investments in various economic sectors.Whether an MNC can successfully enter these markets embodies the aptitude to understand the external macroeconomic and social environment of the host country. An MNC must adjust their competitive stance, decipher adequate market potential and uncover the relevant entry strategy to acquire operational success. We have built a framework surrounded by essential operational strategy. This concerns matching a firm's resources and capabilities to the opportunities that arise in the external environment. In most common literature, emphasis lies within identification of profit opportunities in the external environment of the firm. Imperative emphasis shifts from the interface between strategy and the external environment; towards the interface between strategy and the internal environment. In this context, the concentration of the organization's resources and capabilities is targeted to combat turbulent external environments and devise a secure foundation for long term strategy. To understand why the resource-based view has had a major impact on strategy assessment, a preceding glimpse for strategy formulation can be considered. Conventionally, firms have answered the question “who are our customers?” “What are their needs we're seeking to serve?” “Who are our Competitors?” “How can gain a competitive advantage?” Through answering these questions in conjunction with macroeconomic analysis are inevitable prerequisites for pinpointing the key success factors (KSF) for the individual market segments. The KSF are the factors within the company's market environment that determine its ability to prosper and survive exploiting its core resources.

<p>Developing countries are quite attractive destinations for foreign investments in various economic sectors.Whether an MNC can successfully enter these markets embodies the aptitude to understand the external macroeconomic and social environment of the host country. An MNC must adjust their competitive stance, decipher adequate market potential and uncover the relevant entry strategy to acquire operational success. We have built a framework surrounded by essential operational strategy. This concerns matching a firm's resources and capabilities to the opportunities that arise in the external environment. In most common literature, emphasis lies within identification of profit opportunities in the external environment of the firm. Imperative emphasis shifts from the interface between strategy and the external environment; towards the interface between strategy and the internal environment. In this context, the concentration of the organization's resources and capabilities is targeted to combat turbulent external environments and devise a secure foundation for long term strategy. To understand why the resource-based view has had a major impact on strategy assessment, a preceding glimpse for strategy formulation can be considered. Conventionally, firms have answered the question “who are our customers?” “What are their needs we're seeking to serve?” “Who are our Competitors?” “How can gain a competitive advantage?” Through answering these questions in conjunction with macroeconomic analysis are inevitable prerequisites for pinpointing the key success factors (KSF) for the individual market segments. The KSF are the factors within the company's market environment that determine its ability to prosper and survive exploiting its core resources.</p>

The New Markets Tax Credit (NMTC) program was created in 2000 to incentivize commercial investment in low-income communities that have traditionally lacked access to capital. In addition to its use to foster community development, after Hurricane Katrina it was put to use as a disaster recovery resource as part of the Gulf Opportunity Zone Act. The program has successfully attracted investors, but gauging the community impact of NMTC projects is difficult to assess because of the diversity of allowable project types and their wide dispersion across the country. New Orleans affords a unique opportunity to examine how NMTCs have contributed to a specific community because of its pre-disaster economic and post-disaster recovery needs, and because 40 businesses in the city have received NMTC financing through 2008. At present, a disproportionate share of projects and dollars invested have gone to the Central Business District and other lightly flooded or unflooded areas.

By understanding current approaches and methods of product development (PD) combined with knowledge of the needs and know-how of customers in the least developed countries (LDCs) associated risks and excessive costs can be avoided. The main purpose of this thesis is to highlight the important need of developing products and services for the LDCs and to look at current practices for PD and to distill these into one method for developing products pertinent to LDC needs and markets. Conversely, the second purpose for this thesis is to examine possible LDC based development tools that can be applicable when designing for the more established markets. There are also crucial social, cultural, economic and political reasons for addressing LDC related issues. The goal is to show companies of all sizes that it can be profitable to expand to new markets in the LDCs and also that the steps used there can help generate new revenue when implemented in their current markets, as well as to provide them a model for it. This thesis includes and clearly demonstrates the importance of development involvement on the local level and the benefit of using complementors. The thesis data and conclusions are based on literature studies and an extended stay in the Dominican Republic. It is here observed that by getting closer to the end customer, a company will get an increased understanding and knowledge that provides an advantage over the competition. And for companies to succeed in the LDCs, the three most significant things to consider are: 1) to find the specific needs of the customer, 2) design for affordability, and 3) to source and manufacture locally. It will be seen that the benefits to such an approach extend outward in essentially all directions.

The goal of this thesis is to analyze whole new market of touch devices. It describes main competitors of this market and tries to uncover reasons of their success. Main focus of this paper is to descibe new concepts of those touch devices, which through its disruptive inovations created whole new trend in the field of information technology. Another goal of this thesis is to describe ways of doing business with those devices. To do this, thesis focuses on applications for touch devices, mainly on Apple devices and operationg systém iOS. After that thesis defines few forms in which this business can be done (which are basically forms of application development). Because of that thesis is further focused mainly on applications themselves. App Store, as a revolutionary distribution method for applications, is described in detail. In the end of this paper there is a complete example of creating application.

[pt] Em consequência da atuação das empresas de petróleo em um mercado globalizado, uma das etapas do processo de internacionalização destas empresas é a aquisição de refinarias em novos mercados. Destacam-se aqueles em que as oportunidades são mais desafiadoras, como as emergentes economias do Oriente, principalmente a China e a Índia. Se a eficiência de um sistema logístico é crítica para as operações das empresas em seus próprios países, torna-se ainda mais importante para estas operações globalizadas, considerando-se os diferentes ambientes encontrados nos países onde as empresas passam a operar. A tomada de decisão sobre a aquisição de novas refinarias fora de seus países requer o conhecimento dos impactos desta aquisição sobre os fluxos de petróleo e seus produtos entre os mercados, considerando-se os diferentes fatores que atuam sobre estes fluxos. Neste trabalho, por meio de uma pesquisa bibliográfica, estuda-se a proposta da Petrobras em desenvolver uma ferramenta de avaliação do fluxo de petróleo e seus produtos em função da compra de novas refinarias, a ser utilizada no processo de tomada de decisão. Estudam-se as principais variáveis críticas de projeto a serem consideradas no futuro desenvolvimento dessa ferramenta. / [en] As a consequence of the performance of the oil companies in a globalized market, one of the steps of the internationalization process of these companies is the acquisition of refineries in new markets. Among them are those where opportunities are more challenging, as the emerging economies of the East, especially China and India. If the efficiency of a logistics system is critical to the companies operations in their countries, it becomes even more important for these globalized operations, considering different environments of the countries where the companies will operate. The decision on the acquisition of new refineries out of their countries requires the knowledge of the impact of that acquisition on the oil and its products flow through the markets, considering the various different factors that affect them. Based on a literature survey, in this work the proposal for developing a tool for evaluating the oil and its products flow for Petrobras as a function of the purchase of new refineries that will be used in the decision making process is studied. This thesis analyses the main project s critical variables to be considered in the future development of this tool.

Submitted by Silvana Teresinha Dornelles Studzinski (sstudzinski) on 2016-08-23T14:58:40Z No. of bitstreams: 1 William Weber Dias_.pdf: 1578869 bytes, checksum: 3e91f879918babd4691cb86767895783 (MD5) / Made available in DSpace on 2016-08-23T14:58:40Z (GMT). No. of bitstreams: 1 William Weber Dias_.pdf: 1578869 bytes, checksum: 3e91f879918babd4691cb86767895783 (MD5) Previous issue date: 2016-07-01 / Nenhuma / Este trabalho buscou compreender o processo de legitimação da maconha no Uruguai. Pela primeira vez um país legaliza todos os setores do mercado de cannabis. Baseado em estudos semelhantes como a legitimação dos cassinos de apostas americanos e a mudança no mercado fonográfico com o download de musicas, o estudo segue a linha dos principais estudos de legitimação e se baseia nos pilares da teoria institucional para analisar o processo de legitimação do mercado. Com uma abordagem exploratória, a pesquisa iniciou em um processo de desk research e análise dos discursos midiáticos e em sua segunda etapa em campo buscou inspiração na pesquisa etnográfica onde foram realizadas entrevistas informais, diários de campo, observações e entrevistas qualitativas semi-estruturadas. O processo de análise e coleta de dados levou em consideração todos os atores oficiais envolvidos no novo mercado. Os resultados demonstraram um mercado com mudanças após a aprovação da lei de legalização. Com pouco mais de 2 anos de mercado legalizado, existe uma certa maturidade no mercado e competidores se diferenciando por qualidade e distribuição. No âmbito dos consumidores, esses possuem ritos de consumo e práticas estabelecidas mesmo antes da legalização, o que indica uma legitimação em processo anterior a mudança outorgada pelo presidente uruguaio Pepe Mujica. O estudo ainda abre possibilidade para outras formas de legitimação e discute com trabalhos de mesma lente teórica as diferenças e semelhanças na legitimação. Existem oportunidades de complementação já que não foram abordados temas como o narcotráfico e os malefícios que esse novo mercado pode trazer a sociedade. Os resultados apresentados são interessantes para os cidadãos uruguaios como também para demais países que buscam uma legalização em diversos mercados. Aos empreendedores e sonhadores que por vezes vislumbram a criação de um novo mercado ou lançamento de um produto. / This study intends to understand the process of legitimation of marijuana in Uruguay. For the first time a country legalizes all cannabis market sectors. Based on similar studies as the legitimation of American casinos and the change in the music industry with downloads, the study follows the line of the main studies of legitimation and is based on institutional theory to analyze the market legitimation process . With an exploratory approach, this research began in a process of desk research and analysis of media discourse and its second stage sought inspiration in ethnographic research which were conducted informal interviews, daily field, observations and semi-structured interviews. The process of analysis and data collection took into account all the official players involved in the new market. The results showed a market with changes after the approval of the legalization law. With just over two years of legalized market, there is a certain maturity in the market and competitors by differentiating quality and distribution. About consumers, these have consumption rites and practices established even before legalization, which indicates a legitimisation in previous process change granted by Uruguay's President Pepe Mujica. The study also opens the possibility for other forms of legitimation and discusses with work as a theoretical lens differences and similarities in legitimation. There are complementary opportunities as they were not addressed issues such as drug trafficking and the dangers that this new market can bring to society. The results are interesting for Uruguayan citizens but also for other countries seeking legalization in several markets. Entrepreneurs and dreamers who sometimes dream with the creation of a new market or launching a product.