Concerning the first part of the thesis, we deal with the theoretical aspect of merchandising. In the second - practical - part of the thesis, the theoretic knowledge are applied in the Jednota Uherský Ostroh's stores. There are information about Jednota Uherský Ostroh, concerning development of the company, the current economic situation and the rules of merchandising, too. 3 different types of stores are reviewed according to these rules.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76362 |
| Date | January 2009 |
| Creators | Poláková, Tereza |
| Contributors | Turnerová, Lenka, Khelerová, Vladimíra |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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