In today's globalised hypercompetition dominated world, companies are often fighting for survival. This theses tries to verify, if a way out could be found in the usage of strategic elements used in military approaches. Inspiration is sought in Sunzi ("The Art of War"), Carl von Clausewitz ("On War") and Nicollo Machiavelli ("The Prince"). The company's goal is to generate profit and managers should aim to achieve this goal by using every available information and opportunity, preferably without direct competitive encounter. "The Art of War" and other timeless military works give us today more then ever an inspiration how to succeed in today's hard business world.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76446 |
| Date | January 2008 |
| Creators | Schubert, Petr |
| Contributors | Sedláčková, Helena, Dvořáček, Jiří, Bartes, František |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/doctoralThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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