Work is dealing with market of radio stations in Liberec with focus on analysis of the competition in this region. Theoretic base include structural analysis of branches, BCG matric and Porter's five forces model. Practical part is dealing with analysis of local radio station "Dobrý den" and suggests strategy and goals for years to come. One of the partial part is marketer research, whose point is to ascertain the most objective measure of quantity of radio listeners in Liberec. This indicator does not exist in official form, but this indicator is essential for local radio station on small market. Diploma work confront official measure of quantity of radio listeners measured in whole Ústecký and Liberecký region and measure of quantity of radio listeners measured in Liberec done by marketer research.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:85898 |
| Date | January 2011 |
| Creators | Hasil, Tomáš |
| Contributors | Vávra, Oldřich, Bouška, Milan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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