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Cultivating out of class communication through Facebook

This study investigates a possible link between a students’ willingness to engage in out of class communication (OCC) with an instructor and the level of mediated immediacy that the instructor presents through his/her online presence. The hypotheses were that students viewing a Facebook page would be more willing to engage in OCC than those viewing an institutional web page with low levels of mediated immediacy and that students viewing a Facebook page would also be more willing to engage in OCC with their instructor for relationship focused reasons than those who viewed an institutional web page. While both hypotheses were found to be false, this study uncovered a correlation which suggests that the institutional web page creates a higher willingness to engage in OCC for task-focused reasons than a Facebook page and invites further research into the topic.

Identiferoai:union.ndltd.org:pacific.edu/oai:scholarlycommons.pacific.edu:uop_etds-4543
Date01 January 2019
CreatorsGalloway, Daniel M.
PublisherScholarly Commons
Source SetsUniversity of the Pacific
Detected LanguageEnglish
Typetext
Formatapplication/pdf
SourceUniversity of the Pacific Theses and Dissertations

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