<p>The purpose of this
study is to explore how attending a blues music festival can influence an
attendees image of the destination, the image of the festival and their
intention to return. Predicting attendee behavior intentions have been a
constant focus of academics and festival organizers. It has been shown that the
festival environment (venue and facilities) are influential, that positive
interactions with festival staff and vendors affect attendee satisfaction and
depending on the study the aspect surrounding the musical performance can
influence future behavior. This study has incorporated an area previously found
to be important to attendee satisfaction but so far has not been studied with
the other aspects of how a festival performs. This study investigated the
influence of those four factors (venue, services, core product and safety) on
attendees’ perception of their satisfaction with the festival and the
subsequent influence on their image of the destination and festival. </p>
| Identifer | oai:union.ndltd.org:purdue.edu/oai:figshare.com:article/8986190 |
| Date | 15 August 2019 |
| Creators | Matthew Corey Mosley (7027583) |
| Source Sets | Purdue University |
| Detected Language | English |
| Type | Text, Thesis |
| Rights | CC BY 4.0 |
| Relation | https://figshare.com/articles/THE_INFLUENCE_OF_MUSIC_FESTIVAL_EXPERIENCE_ON_DESTINATION_IMAGE_AND_FESTIVAL_IMAGE_pdf/8986190 |
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