The purpose of this research study is to provide commercial advertisers, television networks, and academicians valuable information regarding the existence, direction, and intensity of preadolescent children's attitudes toward television commercials.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc164614 |
| Date | 08 1900 |
| Creators | Ferguson, Clara Potter |
| Contributors | McWhorter, Paul, Melton, R. B. (Rosser B.), Stephens, Elvis C. |
| Publisher | North Texas State University |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | vi, 137 leaves: ill., Text |
| Coverage | United States - Utah - Salt Lake County - Salt Lake City |
| Rights | Public, Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved., Ferguson, Clara Potter |
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