The problem of this study was an audience analysis of Dallas' weekly underground newspaper Iconoclast. A readership survey was mailed to 200 randomly selected subscribers to Iconoclast. Data were taken from the ninety useable questionnaires of those returned.
The study is organized into four chapters. Chapter I discusses problems, procedures, introductory material and recent and related studies. Chapter II is a history of Iconoclast. Chapter III is an analysis of data. Chapter IV presents summary, conclusions, and recommendations.
The data revealed the typical subscriber as having a mean age of 28.7, some college education, and higher than $10,000 yearly income. He obtains both exclusive and supplementary information from Iconoclast, and considers it an important but biased news source.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc503955 |
| Date | 05 1900 |
| Creators | Wells, Richard H. |
| Contributors | Starr, Douglas P., Teeter, Charles |
| Publisher | North Texas State University |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | v, 77 leaves, Text |
| Coverage | United States - Texas - Dallas County - Dallas |
| Rights | Public, Wells, Richard H., Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved. |
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