- / The United European legislation, as a result among other things, unified the markets. Products now circulate, freely, among the member states. This development allows the consumer who lives in one part of the world to be informed, to research and to buy products from other parts of the world.
However, reservations have been observed, because of the different legislations among countries. Businesses take advantage of the situation and aspire to increase there capital and strengthen their superiority by adjusting prices (through the web or their stores) to their consumers, and different unfair commercial practices that don’t benefit the consumer.
To face this situation the European Union (E.U) has set the goal of harmonization of laws in the area of protecting the consumer of illegal actions by businesses and in long term goals to simplify trading among borders.
The laws of the E.U for protecting the economic benefits of the consumer from illegal trading practices, were until recently, sketchy, for example sect oral instructions 84/450/E.U for deceptive advertising, the instructions 97/55/E.U for comparative advertising (which therefore were coded by the instructions 2006/114/E.U and other detailed instructions.
In May of 2005, the European Parliament voted in favor of the law 2005/29/E.C, with the object of protecting consumers of illegal trading practices by businesses.
These directive are said to contribute to regulations, on the side of the businesses to activate boundry marketing and promote their sales on the other hand, it will help consumers approach overboundry buying with more trust with the result of assured and safe trade. It involves directive frameworks, fully harmonized which means that member-countries, will not have the power to preserve or introduce new strict regulations, but will restrict regulations of the directives.
| Identifer | oai:union.ndltd.org:upatras.gr/oai:nemertes:10889/4365 |
| Date | 16 June 2011 |
| Creators | Μανέτας, Ανδρέας-Πάτροκλος |
| Contributors | Αργυρός, Γεώργιος, Manetas, Andreas-Patroklos, Αργυρός, Γεώργιος, Ζερβογιάννη, Αθηνά, Ψαλτόπουλος, Δημήτριος |
| Source Sets | University of Patras |
| Language | gr |
| Detected Language | English |
| Type | Thesis |
| Rights | 0 |
| Relation | Η ΒΚΠ διαθέτει αντίτυπο της διατριβής σε έντυπη μορφή στο βιβλιοστάσιο διδακτορικών διατριβών που βρίσκεται στο ισόγειο του κτιρίου της. |
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