- / The United European legislation, as a result among other things, unified the markets. Products now circulate, freely, among the member states. This development allows the consumer who lives in one part of the world to be informed, to research and to buy products from other parts of the world. However, reservations have been observed, because of the different legislations among countries. Businesses take advantage of the situation and aspire to increase there capital and strengthen their superiority by adjusting prices (through the web or their stores) to their consumers, and different unfair commercial practices that don’t benefit the consumer. To face this situation the European Union (E.U) has set the goal of harmonization of laws in the area of protecting the consumer of illegal actions by businesses and in long term goals to simplify trading among borders. The laws of the E.U for protecting the economic benefits of the consumer from illegal trading practices, were until recently, sketchy, for example sect oral instructions 84/450/E.U for deceptive advertising, the instructions 97/55/E.U for comparative advertising (which therefore were coded by the instructions 2006/114/E.U and other detailed instructions. In May of 2005, the European Parliament voted in favor of the law 2005/29/E.C, with the object of protecting consumers of illegal trading practices by businesses. These directive are said to contribute to regulations, on the side of the businesses to activate boundry marketing and promote their sales on the other hand, it will help consumers approach overboundry buying with more trust with the result of assured and safe trade. It involves directive frameworks, fully harmonized which means that member-countries, will not have the power to preserve or introduce new strict regulations, but will restrict regulations of the directives.

European law against unfair competition This diploma thesis deals with the regulation of European law against unfair competition in the Directive on unfair commercial practices as well as in the Directive concerning misleading and comparative advertising. The aim of this thesis is to provide a comprehensive explanation of the areas of the law against unfair competition regulated by these directives with regard to relevant jurisprudence of the Court of Justice of the European Union, another objective is to evaluate the success of transposition of this regulation into czech national law. After the introductary part, the thesis is diveded into six chapters. The first chapter briefly defines the status of the law against unfair competition in the legal system, interprets the basic terms and describes the role of the Court of Justice of the European Union. The second chapter is dedicated to the evolution of the law against unfair competition at the level of European Union. The third chapter is dedicated to misleading advertising and its regulation by the Directive concerning misleading and comparative advertising, the fourth chapter is dedicated to comparative advertising regulated by the same directive. The fifth chapter deals with unfair commercial practices in business to consumer relations regulated...

Resumé Community Law Against Unfair Competition The purpose of my thesis is to analyze the European legislation on unfair competition, its application by Court of Justice of the European Union (hereinafter referred to as "CJ EU") and its implementation into Czech law. The thesis is composed of six chapters. Chapter One is dedicated to the general explanation and description of the unfair competition and its subjects. Chapter Two examines the background and evolution of the harmonization process on unfair competition on European level and summarizes present applicable directives. It also provides a brief note on respective Czech regulation in which these European directives were implemented. Chapter Three is dedicated to the subject of misleading advertising as defined by the Directive 2006/114/EC. The first part of this chapter provides a description of misleading advertising, second part illustrates the approach of CJ EU in its decisions. Third part is concerned with the Czech regulation of misleading advertising while it can be concluded that Czech regulation is sufficient according to required European standard without further need of implementation. Chapter Four is concerned with the comparative advertising and is subdivided into three main parts. Its first part contains a summary of conditions under...

European Law Against Unfair Competition Resumé This diploma thesis deals with the European (EU) law against unfair competition, or more specifically with the legal regulation of two directives of European Union, which are the ones for the european law against unfair competition most significant, Misleading and Comparative Advertising Directive and Unfair Commercial Practices Directive. The purpose of this thesis is to provide comprehensive and understandable overview of the legal regulation of both above mentioned directives, to analyze selected judicature of the Court of Justice of the European Union related to these directives, to briefly outline interpretation problems arising from the transposition of both directives to the Czech legal order, which were identified by professional literature. The content of this diploma thesis is divided into 5 main chapters. After the Introduction follows the chapter briefly defining the main notions, economic competition, competition law, the law against unfair competition and unfair competition. The second chapter deals with the development of the European Law against unfair competition till the present day. The third chapter provides overview of the legal regulation of Misleading and Comparative Advertising Directive, describes factual basis of the misleading...

Unfair Competition and Unfair Commercial Practices in the Online Environment of Social Networks Abstract (ENG) The aim of this master's thesis is to analyse applicable law relating to the phenomenon of surreptitious advertising occurring in the posts published by influencers on social networks, examined in the scope of Czech law against unfair competition and unfair commercial practices. The author also aims to describe the particulars of the proper indication of advertising nature of such posts. The introductory part of this thesis covers general legal provisions on unfair competition and unfair commercial practices (with regard to the European law influence) and legal regulation of social networks. Analysed in detail are the general clause of unfair competition, denominate (special) and innominate (judicial) merits of the cases of unfair competition and the means of protections against unfair competition. Unfair commercial practices are characterised by examination of the general clause, small general clauses and the blacklist of unfair commercial practices. Social networks are introduced generally as information society services and audiovisual media services, and then afterwards three selected social networks - Facebook, Instagram and YouTube - are broadly characterised; the relationship between the...

European Law Against Unfair Competition Abstract The scope of this thesis is intended to cover mainly two branches of the European law against unfair competition. Those two branches were recognized in (i) business-to- business relations governed mostly by the European Union Directive 2006/114/ES and in (ii) business-to-consumer relations governed by the European Union directive 2005/29/ES respectively. Taking in consideration the above-said, it can be stated that this thesis predominantly analyzes what should be in more precise way called as "European Union law against unfair competition". The thesis is divided into ten chapters while five of them should be considered as the leading ones. First of them is the chapter number five dedicated to B2B relations. The author examines the respective directive 2006/114/ES also to the extent of its relevant jurisprudence of the European Court of Justice. The same approach was chosen to describe functioning of B2C relations under directive 2005/29/ES in chapter number seven. Chapter number six focuses on so called "Average Consumer" model that has been found as one of the most important elements of EU law against unfair competition. Because of its exceptional relevance, chapter six deals with the average consumer in a very detail, emphasizing important role of the...

Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2017-03-15T13:32:11Z No. of bitstreams: 1 Ricardo Morishita Wada.pdf: 1591381 bytes, checksum: 11b02318257cb32900a1a322faddcd7f (MD5) / Made available in DSpace on 2017-03-15T13:32:11Z (GMT). No. of bitstreams: 1 Ricardo Morishita Wada.pdf: 1591381 bytes, checksum: 11b02318257cb32900a1a322faddcd7f (MD5) Previous issue date: 2017-02-20 / The present thesis aims to propose the systematization and application of the abusive commercial practices foreseen in the Consumer Protection Code, in the light of the post-positivist paradigm and the general lines of Friedrich Müller's Theory of Law. The discretionary and casuistic application provided by the positivist model does not allow to evaluate with clarity and transparency the values that constitute the decision, lessening both judicial and social control. In the proposed systematization, it is expected to remove the challenges of the current model and to ensure unity and order of the regimen of protection against abusive commercial practices, in order to strengthen its application and thus consumer protection. The abusive practices of the Consumer Protection Code were analyzed by through methodical normative program and the ambit of the norm. The national doctrine and the foreign experience have contributed to both the elaboration of the program of the norm and the interpretation of the linguistic elements. The scope of the norm was elaborated based on legal cases originated from the the Superior Court of Justice’s caselaw and from hypothetical cases related to the right of the consumer. The norm of protection against abusive practices has been fulfilled in many cases. In others, some questions were raised to be considered before the legal case / A presente tese objetiva propor a sistematização e a aplicação das práticas comerciais abusivas previstas no Código de Defesa do Consumidor, à luz do paradigma pós-positivista e das linhas gerais da Teoria Estruturante do Direito, de Friedrich Müller. A aplicação discricionária e casuística proporcionada pelo modelo positivista não permite avaliar, com clareza e transparência, os valores que constituem a decisão, fragilizando o controle judicial e social. Na sistematização proposta, espera-se afastar os desafios do modelo atual e assegurar a unidade e a ordem do regime de proteção contra as práticas comerciais abusivas, com vistas a fortalecer sua aplicação e, assim, a proteção do consumidor. As práticas abusivas do Código de Defesa do Consumidor foram analisadas mediante metódica do programa da norma e do âmbito da norma. A doutrina nacional e a experiência estrangeira contribuíram para a elaboração do programa da norma e interpretação dos elementos linguísticos. O âmbito da norma foi elaborado a partir de casos jurídicos oriundos da jurisprudência do Superior Tribunal de Justiça e de casos hipotéticos relacionados ao direito do consumidor. A norma de proteção contra as práticas abusivas foi concretizada em muitos casos. Em outros, foram apontadas algumas questões para serem consideradas diante do caso jurídico

European Law Against Unfair Competition Abstract The diploma thesis deals with the "European law against unfair competition" and the emphasis is placed on providing understandable and comprehensive summary of European law represented by two leading directives of the European Union. The first one is called Unfair Commercial Practices Directive and it focuses on relations between businesses and customers, while the second one, called Misleading and Comparative Advertising Directive, concentrates on business to business relations. Moreover, the realm of unfair competition is richly complemented by the jurisprudence of the Court of Justice of the European Union, which dedicates many of its rulings to this problematic due to its indispensable significance. The content of diploma thesis is divided into several chapters. The chapter following the Introduction gives brief definitions of the terms typical for this branch of law, for example competition or average consumer. The third chapter takes into account historical development of unfair competition at European union level and its direct impact to Czech legislation. For this reason, the fourth chapter includes a short discourse about unfair competition from the point of view of the latest Czech Civil Code. Questions relating to consumers and protection of their...

The aim of this thesis is to examine the highly topical subject of regulation surrounding commercial practices. This examination is divided into four chapters. The first chapter looks at the notion of commercial practices by considering both the linguistic and legal definition of the term, and the importance of the regulation is proved. The second chapter deals with the question of division of law into its public and private counterparts. The discussion of the consequences of this division are crucial for a better analysis of the actual implementation of the EU Directive 2005/29/CE on unfair commercial practices. In the third chapter, the scope of application of this Directive is analysed and the main principles of regulation are described. The final section focuses on the Czech law on unfair commercial practices. In this segment, the text of the provisions of the Czech Code of Consumer Protection is compared to the Directive, and the system of legal redress and sanctions in the Code of Consumer Protection is critically analysed. The legal regulation of "promotional events", during which the ban of unfair commercial practices is often breached, is placed under scrutiny. The Directive was also implemented into the Code of Regulation of Advertisement. One subchapter of the fourth chapter is therefore...

Traditionnellement, le droit prend soin de distinguer entre les clauses, parties d’un acte juridique, et les pratiques qui sont des faits juridiques. Pourtant, le droit des pratiques restrictives de concurrence semble réaliser une assimilation de ces deux notions, en qualifiant de pratiques restrictives de concurrence certaines clauses. L’étude analyse cette qualification d’une clause en pratique en proposant un critère et en s’interrogeant sur ses effets : la possible contestation de clauses sur le fondement du droit des pratiques restrictives de concurrence. En invitant à une réflexion sur cet aspect du droit des pratiques restrictives de concurrence, il s’agit également de s’interroger sur les finalités de cette matière, autant que sur la possibilité d’une meilleure intégration de la contestation de clauses dans un droit des pratiques commerciales déloyales entre professionnels en construction. / Generally, the law is careful to distinguish between the clauses, part of a legal act, and practices, that are legal facts. Yet, the law about restrictive competition practices seems to realise an assimilation of these two concepts, and provide the classification of a clause in restrictive competitive practice. The study analyses the classification of a clause into practice by proposing a criterion and pondering its effects: possible challenge clauses on the bases of the right of restrictive practices. By inviting a reflection on this aspect of the law of restrictive practices, it is also to question the aims of this particular law, as well as on the possibility of a better integration of the challenge clauses in a law about unfair trade practices between professionals in construction.