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1	Theory in Culture: Toward a Psychoanalytic Criticism of Advertising Bellinson, Robin L 09 June 2006 (has links) The role of advertising in postmodern culture is far more than an impetus to capitalist economy; from its first full flowering in the 1920s, it has addressed its human subjects in ways that exceed considerations of monetary exchange. Advertising has come not only to sell people what they desire – it has also materially changed their desire, and thus the people themselves in the process. Certainly ‘individuals’ have become ‘consumers’ – but the problem is greater than this. Advertising, with its undeniable aspects of fantasy, often stands in complete opposition to critical thinking. This examination explores advertising’s effects on the individual through the critical lenses of ideology and psychoanalysis, concluding that although ideology is a relevant methodology, it remains incomplete. Psychoanalytic theory, on the other hand, provides multiple avenues of interpreting how advertising addresses both the conscious and the unconscious mind, and offers a potential methodology for personal resistance and social change. advertising critical theory psychoanalytic theory capitalism Marxist theory commodity fetish ad slogan print ad TV commercial Marx Freud Lacan English Language and Literature
2	Adorno on Music and Politics Mariasin, Dalia January 2020 (has links) This study aims to discern and assess Theodor Adorno’s theories on music as an ‘art’ and how it impacts both the political and social landscape of society; more broadly, the purposes of this paper is to identify, and determine the significance of, the relationship between music and politics – that is, whether or not, and how, music can emancipate society from capitalist enslavement. In juxtaposing Adorno’s theories, the opinions of Herbert Marcuse will be discussed as well. As both theorists are considered integral to the creation and development of critical theory of the Frankfurt School, it is only logical to examine their theories and ideologies in detail to determine the role of music as an ‘art’ in the overarching scheme of political scaffolding within which society resides. / Thesis / Master of Arts (MA) Adorno Marcuse art music culture industry modernity Mahler capitalism Schoenberg jazz music emancipation false consciousness bourgeoisie class mass deception false needs 'dark' art mass enslavement class conflict 'autonomous' art pop music swing bands 12-tone scale 'extremes' 'high' art 'low' art modernism mass consciousness propaganda conformity anti-conformity culture liberation commercialization commodification 'commodity fetish' fetish of music technique tonality atonality 'art for art's sake' critical reflection status quo

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Theory in Culture: Toward a Psychoanalytic Criticism of Advertising

Adorno on Music and Politics