This paper is based on the viewpoint of the intertemporal substitution of the consumption smoothing. In order to reflection the tendency of economic liberation and the increasing degree of globally regional economic integration, we modify the traditional single-country VAR model which is based on the single country¡¦s economic variable themselves to a cross-country VAR model which is considering international affecting effect. We take one of the most famous region in the world---NATFA¡]North America Free Trade Agreement¡^for example, to investing the Granger causalities between current account and national cash flows within each country, to see if international macroeconomic policy cooperation in the region is necessary or not. In this study, we use six kinds of test which are introduced by Diebold and Mariano¡]1995¡^ to compare which estimation model has better explaining power to forcast the actual current account. Empirical results show that the cross-country VAR estimation model does provide a better estimation about the dynamic performance of current accounts for Canada, US and Mexico. It implies that one¡¦s current account is not only affected by her own economic variable, but also others. We conclude that one country should consider the other countries¡¦ economic performance when making macroeconomic and international trade policies.

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A study of the adoption and adaptation of the discipline of Account Planning in the Mexican advertising industry. In the last 20 years, the advertising industry has transformed around the world as large conglomerates have formed and consolidated in the largest advertising markets. The Mexican industry was ranked 12th in 2006 and 14th in 2008 based on advertising expenditure. However, little is known about the practices of local advertising agencies, and the way these practices were adopted. This study seeks to address this dearth in the literature by looking specifically at the discipline of Account Planning. Using a Grounded Theory methodological approach, through in-depth interviews with advertising practitioners a tentative model is developed. The findings provide insight into the lack of clarity as to how account planning is conceptualized. According to virtually all the participants, account planning in Mexico is more a verb than a concept which is adapted to the corporate culture of each agency, and to the style of the person heading the department. Limitations of this study and future research recommendations are also presented.

Titel: Key Account Management process Nivå: C-uppsats inom ämnet företagsekonomi Författare: Rafal Mahdi & Sofia Nilsson Handledare: Akmal Hyder & Zahra Ahmadi Syfte: Syftet med denna studie är att jämföra hur en KAM-process kan skilja sig mellan stora och små företag inom B2B marknad. Datum: 2015-06-03 Metod: Studien bygger på en abduktiv ansats. Vi utför en multipelfallstudie med en kvalitativ forskningsdesign. Kvalitativa semi-strukturerade intervjuer genomförs och utformas med hjälp av en operationalisering som grundar sig i den vetenskapliga teorin. Intervjuerna har spelats in och noga transkriberats för att sedan lyfta fram den mest väsentliga informationen de bidrog till, i förhållande till studiens syfte. Informationen har analyserats och diskuterats för att därefter presentera en slutsats som besvarar studiens frågeställningar och syfte. Resultat & Slutsats: Studien visar att den presenterade KAM processen tillämpas av samtliga fallföretag i studien. Vi fann dock att det förekommer märkbara skillnader i hur fallföretagen arbetar för att identifiera och analysera nyckelkunder, uppnå engagemang, förtroende och tillfredställelse till sina nyckelkunder i den presenterade KAM processen. Förslag till vidare forskning: Vidare forskning kan göras utifrån de begränsningar som vi fann i denna studie. Den första begränsningen är antalet företag som deltog i studien och därmed kan vidare forskning utföra en liknande studie med fler fallföretag. Den andra begräsningen är att endast en teoretisk modell av KAM processen studeras i denna studie. Vidare forskning kan därmed utföra en studie där fler modeller av KAM processen jämförs. I vår KAM process har vi använt ett begränsat antal faktorer, denna begränsning skulle kunna överträffas genom att inkludera fler faktorer som är viktiga för att tillämpa och förstå KAM processen. Uppsatsens bidrag: Studien visar om samma KAM process kan tillämpas i både stora och små företag samt vilka eventuella skillnader som kan uppstå däremellan.

As the business environment takes on a global perspective for many business-to- business organisations, so the area of Global Account Management (GAM) has become an increasingly important issue for both researchers and practitioners. This study is focused on providing an in-depth understanding of the characteristics of the roles of global account managers in managing relationships with global customers. This aspect of global account management has received little attention in the literature with little empirical research in the area. From the extant literature on global account management, global account manager roles and relationships in business-to-business markets, a conceptual framework of the global account manager role was constructed. This was supported by role theory, boundary role theory, and theory on the buyer-seller interface. The research was conducted within the realism philosophical paradigm, using a qualitative case study approach with four co-operative case organisations. The research design was also grounded in boundary role theory, with data being collected from the global account managers, their managers, customers and their internal team members in order to provide a rich picture of the role. Semi-structured interviews were used to collect the data and the interviews were analysed against the conceptual framework using a qualitative data analysis package, QSR NVivo. Within-case analyses were carried out followed by a cross-case analysis. This resulted in the presentation of a set of validated role constructs, and a theoretical model of the global account manager role. As well as the main findings from the empirical study, the research also produced some additional findings. The research makes a contribution to theory in two main areas: firstly to our theoretical understanding of global account management roles; and secondly, in extending and supporting existing theory on account management. Given the nature of the research topic, there were also implications for practitioners. Finally the limitations of the research and opportunities for further work were explored.

This diploma work describes a specific banking product children account on the Czech market. Compares existing product line with the requirements of potential customers. Its aim is to monitor the product in the portfolios of Czech banks, analysis of the marketing mix for market leaders, evaluation of preferred features of the product from the perspective of potential customers and their motivations. Produces results useful for product managers of the products in banks, workers of marketing departments of banks, personal bankers, employees of advertising agencies and also for those who seek this kind of product. Based on the findings, recommendations regarding this product are formulated, as well as recommendations for other marketing mix areas.

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This study concludes what kind of ability should a HR account service have and the roles who should take. We verify the impact of a HR account service through strategic involvement and satisfaction of internal customer service. The study is proceeding by interview and questionnaire, the target sample is the enterprise which had implemented the system of the HR account service. 94 dyad questionnaires were issued, and 41 ones returned and were all valid. The study summarized the ability and the role of HR account service by factor analysis which using statistical analysis, regression, ANOVA analysis and T test. We researched if the strategic involvement and satisfaction of internal customer service different by the role of the HR account service take, and try to explain the different. After qualitative and quantitative analysis, we got the conclusions as follows: 1.HR account service should have management function, sales person demeanor and professional experience in HR; and the role should be the facilitator for the sector, strategic planners and problem solvers. 2.The strategic involvement, the HR account service plays a "problem solver" when non-significant positive relationship, but plays a "strategic planners" and "sector facilitator" when non-significant negative relationship. In the regression analysis, the supervisor of human resource account officer who with support functions didn¡¦t involve these tree roles much. 3.The correlation analysis, the HR account service of three roles presents non-significant negative relationship with customer service satisfaction. In consideration of the function of supervisor and the HR account service position, the account with three functions had significant impact to customer service satisfaction, the "sector facilitator¡¨ is the most significant one.

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