En la actualidad, los importadores y comercializadores de vehículos livianos nuevos en el Perú tienden a centralizar y tercerizar sus necesidades de logística automotriz (almacenamiento, pdi y distribución), pero la oferta actual es deficiente, tal como se comprueba en la encuesta realizada. Esto representa una oportunidad, considerando que se espera un crecimiento sostenido del nivel de ventas de vehículos nuevos en nuestro país (68% acumulado del 2018 al 2027), según proyecciones de la Asociación Automotriz del Perú (AAP). MAQUINARIAS S.A., es una empresa reconocida en el sector automotriz peruano, ya que cuenta con más de 60 años, y actualmente atraviesa una etapa de cambios, lo cual hace que cuente con capacidad instalada disponible (almacén, infraestructura y equipos). El presente proyecto (2020-2029), propone la creación de una propuesta de valor diferenciada y centrada en: la ubicación del almacén y la reputación de la empresa, definiendo estrategias de penetración de mercado, con el objetivo de posicionar esta nueva línea de negocio y alcanzar como mínimo el nivel de ocupación proyectado (empezando con 25% en el primer año y con un crecimiento de 10% anual). La inversión inicial es S/ 2’639,468.03, (60% capital social - S/ 1’583,680.82) y (40% financiamiento - S/ 1’055,787.21), determinando un WACC de 11.12%, por lo que luego de la evaluación económico-financiera se obtiene un VAN positivo, una TIRM mayor al WACC y un periodo de recuperación dentro del periodo de análisis. Por tanto, se concluye que el proyecto es viable, por lo que se recomienda su implementación. / Currently, importers and dealers of new light vehicles in Peru tend to centralize and outsource their automotive logistics needs (storage, pdi and distribution), but the current supply is poor, as verified in the survey. This represents an opportunity, considering that a sustained growth in the level of sales of new vehicles in our country is expected (68% accumulated from 2018 to 2027), according to projections of the Asociación Automotriz del Perú (AAP). MAQUINARIAS S.A., is a recognized company in the peruvian automotive sector, since it has more than 60 years, and is currently going through a stage of changes, which makes it have available installed capacity (warehouse, infrastructure and equipment). The present project (2020-2029), proposes the creation of a differentiated value proposal focused on: the location of the warehouse and the reputation of the company, defining market penetration strategies, with the aim of positioning this new line of business and reach at least the projected occupancy level (starting with 25% in the first year and with an annual growth of 10%). The initial investment is S / 2'639,468.03, (60% share capital - S / 1'583,680.82) and (40% financing - S / 1'055,787.21), determining a WACC of 11.12%, so after the economic-financial evaluation, a positive NPV is obtained, a TIRM greater than the WACC and a payback period within the analysis period. Therefore, it is concluded that the project is viable, so its implementation is recommended. / Trabajo de investigación

[pt] Racionalizar processos produtivos para conceber produtos que atendam plenamente às expectativas e anseios do consumidor, mas em paralelo buscar produzir veículos com custos aceitáveis e competitivos de forma a permitir a competitividade da sua organização têm sido um grande desafio da indústria automobilística ao longo de sua história. Nos últimos anos surgiram dois estudos que buscaram melhorar os resultados esperados, analisando a questão da produção sob encomenda na indústria automobilística: O 3DayCar e o Intelligent Logistics for Innovative Product Technologies (ILIPT). O 3DayCar enfocou em sua análise a indústria inglesa, enquanto que o ILIPT enfoca a indústria européia. O presente trabalho apresentará os processos de produção de veículos ao longo de sua história e levantará aspectos básicos do funcionamento da cadeia de suprimentos. Para cada um deles, analisará a proposta do 3DayCar e os resultados desse projeto e apresentará a proposta do ILIPT sua concepção, perspectivas e primeiros resultados preliminares. Finalmente será feita uma análise da exeqüibilidade de emprego de ambos projetos na indústria automobilística brasileira. / [en] Creating smart productive processes in a way of obtaining products that fulfill costumer`s expectations and desires, but at the same time researching for the production of competitive vehicles with acceptable costs, has been a huge challenge for the automobilistic industry along its history. Most recently, two academic studies have tried to improve the expected results by analyzing the issue compaigns related to the build to order concept in the automobilistic industry. They are the 3DayCar and the Intelligent Logistics for Innovative Product Technologies (ILIPT). The 3DayCar focused the English industry, while the ILIPT focused the European Industry. The present thesis brings to knowledge the vehicle production processes in history and raises the basic aspects of the supply chain function for each phase of them, as well as the understanding of the purpose of the 3DayCar and the purpose, conception, perspectives and first results of the ILIPT. Finally, an analysis of the viability of using both projects at Brazilian Automotive Industry is made.

Graduation theses is dealing New logistic concept, which is in these days implemented in concern Volkswagen. Author, employee of Škoda company, describes New logistic concept at all in its five moduls and he is evaluating its principles with the modernest logistic theory. In practical part he analyses factuality of concrete Milkrun establishing in order of New logistic concept principles. Work results with confirmation of funcionality of new principles through concrete exam of Milkrun. It containes also common recomendation for successful realisation the whole concept.