This research is an empirical study on the kind of special restaurants, aiming at understanding the growth strategy in food and beverage industry by means of system dynamics and building the management flight simulator for the research object. Based on several times of interviewing an Italian restaurant, the research model is built and composed of five major parts, which are ¡§Subsystem of customer and market,¡¨ ¡§Subsystem of employee,¡¨ ¡§Subsystem of capacity,¡¨ ¡§Subsystem of service quality and satisfaction¡¨ and ¡§Subsystem of finance.¡¨ Under the property of low repurchasing in this kind of restaurant, conclusions below are found after policy simulating: 1. Strategy of high-price with high-cost is suitable for this kind of restaurant¡¦s long-term management. Though the cost is higher, high-price strategy results in high customer satisfaction. With high revenue and steady customers, the possibility of insufficiency of growth and investment decreases. 2. Even if a restaurant has high customer satisfaction and sufficient capital, growing too fast will fail it easily. Growing too fast will fail a restaurant because of insolvency, especially the kind of special restaurant, of which the frequency of patronage is not as high as that of common restaurants. Therefore, quick expansion will bring out huge expenditure; thus, fails a restaurant even if there is high service quality and high satisfaction. 3. Advertisement makes future customers patronize earlier. Maintaining frequent customers is a better strategy. Advertisement makes future customers patronize earlier, but its effect does not last as long as word-of-mouth effect. 4. Business environment is better when all competitors compete with each other by means of high-price strategy. By adopting low-price strategy, a restaurant will draw lots of customers and need to expand itself. Quick expansion, however, reduces customer satisfaction and leads to fail eventually. Instead, managers who adopt high-price strategy run business better. As a result, business environment is better when market players adopt high-price strategy.

Thesis (M.B.A.)--University of Hong Kong, 1995. / Includes bibliographical references (leaves 51-52).

Dissertation (MBus) -- AUT University, 2008. / Includes bibliographical references. Also held in print (88 leaves ; 30 cm.) in the Archive at the City Campus (T 381.45663 WEN)

The former finance minister stated in his budget speech in 2016 that sugar tax would come into force in South Africa from 1 April 2017. The treasury's reason for implementing sugar taxation is to reduce the health problems caused by sugar. It is nothing new to use fiscal measures to recover both taxes and to prevent health problems but it was not yet possible to reach a definite conclusion about the impact of sugar tax on the consumption of sugary drinks and the prevalence of obesity. The reason for this is that there is evidence that the implementation of food tax in different countries has shown different results in terms of public health issues and tax benefits. In South Africa, the implementation of sugar tax can either reduce the prevalence of obesity and thereby have a positive effect on the economy or its implementation may adversely affect the economy. If treasury does not implement sugar tax the economy can also be adversely affected by the prevalence of obesity. This dissertation deals with the effects of non-communicable diseases and sugar tax on the South African economy. The focus is on how sugar tax is being implemented internationally and how South Africa intends to implement sugar tax. / Die voormalige minister van finansies het in sy begrotingstoespraak in 2016 vermeld dat suikerbelasting vanaf 1 April 2017 in Suid-Afrika in werking gaan tree. Die tesourie se rede vir die implementering van suikerbelasting is om, in samewerking met die Departement van Gesondheid, die gesondheidsprobleme wat deur suiker veroorsaak word te verminder. Dit is niks nuuts om fiskale maatstawwe te gebruik om beide belasting in te vorder en gesondheidsprobleme te voorkom nie, maar dit was nog nie moontlik om tot ’n definitiewe gevolgtrekking te kom oor die impak van suikerbelasting op die verbruik van suikerversoete drankies en die voorkoms van vetsug nie. Die rede hiervoor is dat daar bewyse is dat die implementering van voedselbelasting in verskillende lande verskillende resultate getoon het in terme van openbare gesondheidskwessies en belastingvoordele. In Suid-Afrika kan die implementering van suikerbelasting óf die voorkoms van vetsug verminder en sodoende die ekonomie bevoordeel óf die implementering daarvan kan die ekonomie negatief beïnvloed. Indien die tesourie nie suikerbelasting implementeer nie kan die ekonomie as gevolg van die voorkoms van vetsug negatief beïnvloed word. Die kern van hierdie skripsie handel oor die gevolge van nieoordraagbare siektes en suikerbelasting op die Suid-Afrikaanse ekonomie. Daar word spesifiek gefokus op hoe suikerbelasting internasionaal geïmplementeer word en hoe Suid-Afrika beoog om suikerbelasting te implementeer. / Mini Dissertation (LLM)--University of Pretoria, 2017. / Mercantile Law / LLM / Unrestricted

by Cheung Kin, Ken, Ko Chi-Chung. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaves 86-90). / ABSTRACT --- p.i / ACKNOWLEDGMENT --- p.iii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.v / LIST OF CHARTS --- p.vii / Chapter CHAPTER I - --- INTRODUCTION --- p.1 / Market Definition --- p.1 / Market Size --- p.3 / Chapter CHAPTER II - --- METHODOLOGY --- p.5 / Chapter CHAPTER III - --- LITERATURE REVIEW --- p.7 / Chapter CHAPTER IV - --- CARBONATED SOFT DRINKS INDUSTRY IN CHINA --- p.11 / Industry Structure --- p.11 / Industry Analysis --- p.15 / Chapter CHAPTER V - --- CHARACTERISTICS OF THE CARBONATED SOFT DRINKS MARKET IN CHINA --- p.29 / Per-Capita Consumption --- p.29 / Multinationals' Cola war --- p.30 / National Brand Shares --- p.31 / Consumer Behavior --- p.32 / Chapter CHAPTER VI - --- "CASE STUDIES: COCA-COLA, PEPSICO AND JIANLIBAO" --- p.37 / Company Highlight --- p.37 / Production --- p.43 / Sales Turnover --- p.44 / Profitability --- p.45 / Marketing Mix --- p.46 / Regional Brand Shares --- p.52 / Chapter CHAPTER VII - --- SURVEY FINDINGS --- p.59 / Objectives --- p.59 / Methodology --- p.59 / Survey Results --- p.60 / Chapter CHAPTER VII --- IMPLICATIONS: KEY SUCCESS FACTORS --- p.66 / Chapter CHAPTER VIII --- CONCLUSION --- p.73 / Insights and Outlook --- p.74 / Study Constraints --- p.75 / Future Research --- p.75 / APPENDIX --- p.78 / BIBLIOGRAPHY --- p.86

No description available.

A research report submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Management in Strategic Marketing Johannesburg, April 2016 / The study hypothesized a relationship between the dependent variable, consumers’ intention not to purchase, with four independent constructs, namely, health concerns, perceived price, restricted availability and subjective norms, as de-marketing indicators. The study targeted just over two hundred consumers, aged eighteen and above, who had consumed alcohol in the last seven days, in the greater Gaborone area. The respondents were chosen using random simple sampling and quota sampling. Because of this and the fact that the greater Gaborone area makes up about fifty percent of alcohol sales, the results of the quantitative study are reasonably representative. The data was collected using structured questionnaire. The hypotheses and models were tested, and structural equation modelling performed, using SPSS and AMOS software. The study aims to address the gap of body of knowledge on alcohol policy in Botswana and other developing countries. The undertaken literature review revealed that it is only the developed countries that have implemented and evaluated their policies. The developing countries recently followed suit because their economic growth has increased consumers’ buying power and appetite for aspirational brands. The liquor industry’s advertising, promotion and sponsorships grew consumption significantly, along with socio-economic costs, such as absenteeism, alcohol abuse, car accidents, alcohol-related diseases, and the spread of HIV. Botswana’s alcohol policy has been in effect since 2011, under the Ministry of Health. Among others, legislature was revised, government imposed a tax, liquor trading days and hours amended, health-related alcohol public campaigns rolled out, and the legal blood alcohol level lowered. The study has found that the four independent constructs all influence consumer’s intention not to purchase. The biggest opportunity revealed is the effect of subjective norms, which should be exploited going forward. It is hoped by the researcher that this study, not only adds to the body of knowledge, but stimulates more research on the same. / MT2017

Chiu Chung-Bun. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1986. / Includes bibliographical references (leaf 85).

O consumo de cervejas não alcoólicas tem aumentado nos últimos anos devido, principalmente, às novas e restritivas leis de trânsito, às preocupações com a saúde ou por razões religiosas. Entre as estratégias de produção das cervejas não alcoólicas ou com baixo teor de álcool estão os processos de separação por membranas, alternativas de grande interesse na remoção do etanol de cervejas tradicionais, pois não promovem impacto térmico no produto. A osmose direta é uma técnica de membranas que tem passado por avanços significativos na última década, apresentando potencial de aplicação na remoção de etanol de soluções aquosas e, consequentemente, na obtenção de cervejas não alcoólicas. No entanto, até o momento, nenhum estudo relacionado à sua utilização na remoção de compostos orgânicos voláteis, como o etanol de soluções aquosas ou bebidas, é encontrado na literatura. Neste contexto, o objetivo deste trabalho é avaliar a viabilidade da utilização da técnica de osmose direta para a esse fim. Em um primeiro momento, membranas comerciais de osmose direta foram caracterizadas de acordo com suas propriedades morfológicas, químicas e de desempenho hidráulico para que pudessem ser comparadas no restante do trabalho, que foi dividido em diversos estudos. Estes estudos avaliaram os efeitos de variáveis de operação sobre o desempenho do processo de remoção de etanol de soluções aquosas: a velocidade de escoamento, a temperatura, a concentração e o tipo do agente osmótico, o pH da solução osmótica e o tipo de membrana. Finalmente, um estudo efetivo sobre a desalcoolização completa de cerveja comercial foi realizado para suportar a aplicabilidade da técnica de OD. Os resultados mostraram que os parâmetros estudados possuem influência sobre as variáveis de resposta do processo, como fluxo permeado total, fluxo inverso de soluto e fluxo de etanol e que estes podem ser otimizados para aumentar o desempenho na desalcoolização. As características da cerveja sem álcool obtida no último estudo foram diferentes daquelas da cerveja tradicional com álcool e alguns motivos como elevado tempo de operação, baixa seletividade da membrana para compostos de aroma e alto fluxo inverso do agente osmótico foram responsáveis pelas alterações. O trabalho demonstrou que é possível utilizar a osmose direta para a remoção de etanol de soluções aquosas e, consequentemente, para a desalcoolização de cervejas. / The consumption of non-alcoholic beer has increased in the last years mainly due to the stricter traffic laws, to personal health concerns or even due to religious reasons. Among the strategies for production of non-alcoholic or low alcohol beers are the membrane separation processes. Membrane-based processes are alternatives of great interest for removing the ethanol from beer because low operating temperatures can be used, avoiding the thermal impact caused on the product by traditional thermal technologies. Forward osmosis (FO) is a membrane technology that has been significantly improved in the last decade, presenting a potential of application to ethanol removal from aqueous solutions and, consequently, for producing non-alcoholic beers. However, until now, no study related to the removal of ethanol from aqueous solutions or beverages using FO is found in the literature. In this context, the main objective of this doctorate thesis is to evaluate the possibility of using the forward osmosis technology for ethanol removal from beer and other aqueous solutions. Initially, commercial forward osmosis membranes were characterized according to morphological and chemical properties and to their hydraulic performance in order to be compared in the following work, which was divided in several studies. These studies evaluated the effects of operating parameters, such as the crossflow velocity, the osmotic solution temperature, concentration and pH, the osmotic agent characteristics, and the membrane characteristics on the performance of ethanol removal from aqueous solutions process. Finally, an effective study about beer dealcoholization was performed to support the applicability of the forward osmosis. Results showed that the studied parameters have influence on response variables such as total permeate flux, reverse solute flux and ethanol flux, and that these parameters can be optimized to enhance the dealcoholization performance. The characteristics of the dealcoholized beer obtained in the last study were different from that of traditional beer in the beginning of dealcoholization process and some reasons such as the prolonged experiment time, the low selectivity of the membrane to flavor compounds and high reverse osmotic agent flux were responsible for these significant changes. This thesis demonstrated that it is possible to take advantage of the forward osmosis technology to remove ethanol from aqueous solutions and consequently dealcoholize beer.

by So Mei. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaf 59). / Abstract --- p.i / Chapter I. --- INTRODUCTION --- p.1 / The Company Background --- p.1 / Market Outlook --- p.3 / Step Into the Largest Consumer Market --- p.4 / Behind the Story - Protectionism Policies of Central Government --- p.5 / Scope and Objective --- p.7 / Chapter II. --- METHOD --- p.7 / Chapter III. --- LITERATURE REVIEW --- p.8 / Chapter IV. --- SITUATION ANALYSIS --- p.18 / Business Potential --- p.19 / Government Intervention --- p.20 / Chapter V. --- STRATEGIC FRAMEWORK FOR DEVELOPING A CHINA BRAND : RECOMMENDATIONS --- p.21 / Business Objective --- p.22 / Business Strategy --- p.23 / Brand Portfolio Vision of Coke --- p.23 / Chapter VI --- .CHINA BRAND DEVELOPMENT PHILOSOPHY --- p.24 / Process Overview --- p.28 / Research --- p.28 / Brand Proposition --- p.33 / Brand Architecture --- p.34 / Brand Positioning --- p.35 / Brand Characteristic --- p.39 / Brand Components --- p.40 / Brand name --- p.40 / Product --- p.41 / Packaging & Pricing --- p.42 / Launch Strategy --- p.43 / Building the brand --- p.43 / Product strategy --- p.45 / Packaging & pricing strategy --- p.45 / Distribution strategy --- p.46 / Sampling --- p.50 / Consumer promotion --- p.51 / Trade promotion --- p.52 / Future Plan --- p.53 / Chapter VII. --- CONCLUSION --- p.53 / Chapter VIII. --- APPENDIXES --- p.55 / Chapter IX. --- BIBLIOGRAPHY --- p.59