Purpose - The purpose of the thesis is to attend to apparent knowledge gaps in digital servitization andecosystem orchestration literature concerning: (1) understanding of the internal role distribution when orchestrating ecosystems in digital servitization; (2) need for increased knowledge on the capabilities required for ecosystem orchestration. To fulfill this purpose, the following objective was derived: how procurement can develop dynamic capabilities to orchestrate ecosystem-organization collaboration in digital servitization. Method - This thesis is built on a qualitative methodology using an inductive approach. Utilizing multi-actorperspectives on a single case study on a leading global manufacturing firm within the vehicle and transport industry. The studied procurement function within the case firm is currently in an early phase of building ecosystem collaborations to support the firm's overall digitalization and servitization journey. More than 40 interviews were conducted spanning across: various roles within the procurement function, various roles across other functions within the case firm tied to the procurement function, as well as other external actor's viewpoints. The interviews were analyzed through a thematic analysis approach. Findings - By building on the well-established dynamic capabilities perspective as a theoretical lens, the findings of this thesis reveal nine sets of capabilities within the respective clusters sensing, seizing, and reconfiguring. In addition, four groups of underlying preconditions, referred to as enablers, were identified. We combine these insights into a framework underscoring the need for both capability development but also supporting enablers for successful development and utilization of said capabilities. The framework thus summarizes our key findings whilst illustrating interdependencies between the identified capabilities and enablers, showcasing that procurement must both develop routines and leverage the enablers, to successfully transition into a role in which they orchestrate ecosystem-organization collaboration. Implications - Through empirically explicating key capabilities, enablers and their interdependence, our thesis provides broad implications for management and strategy research relating to dynamic capabilities for orchestrating ecosystems in digital servitization. Furthermore, we also contribute to the scarce literature on procurement tied to these research streams. Additionally, our findings carry implications for procurement managers guiding them in how to strategically adjust to the continuously transformative industry landscape shaped by the trends digitalization, servitization and their interplay. This through rethinking the role of procurement as an orchestrator for innovation and value co-creation within the organization as well asassociated ecosystems, as well as paving the path for transitioning into such a role. Limitations and future research - This thesis is generally bound to a single case study within a set industry segment, at an early phase of rethinking procurement and ecosystem collaborations. Further research is suggested to validate our findings through larger datasets, other study methodologies and expand into other contexts. For instance, focusing on cross-industry comparisons or analyzing procurement's role and capability needs depending on the different stages of ecosystem evolution. To drive a truly dynamic firm, we further suggest investigating what role different internal functions (e.g., sales, engineering, IT) with benefit can undertake in the ecosystem depending on varying ecosystem actors, structure and maturity.

[pt] A criação e o gerenciamento de novos de modelos de negócios exige, cada vez mais, estratégias atreladas a indicadores e a resultados sustentáveis. Na busca pela geração de valor de longo-prazo nestes modelos - calcada nas dimensões sociais, ambientais e econômicas -, e de modo a garantir também maiores níveis de competitividade para as empresas, pesquisadores e praticantes têm voltado esforços para alcançarem estas metas por meio do uso constante de inovação. Inovações que possibilitam altos índices de sustentabilidade encontram-se, sobretudo, na integração de organizações em ecossistemas de inovação. Consequência desta união entre inovação e sustentabilidade gera o que se convenciona chamar de inovações em modelos de negócios sustentáveis. O surgimento de tais modelos levanta um interessante debate: os fatores que compõem a orquestração de ecossistemas - conhecidos como capacidade absortiva, apropriabilidade da inovação e estabilidade da rede (que aglutina as firmas) - são capazes de moderar positivamente a relação entre a integração de empresas em ecossistemas e as inovações em modelos de negócios sustentáveis? Por meio do referencial teórico e de dados primários de 302 empresas de manufatura brasileiras analisados por meio de modelagem de equações estruturais, a presente dissertação reúne subsídios para responder a este questionamento. Como resultado da investigação realizada, é possível perceber a interferência positiva da capacidade absortiva e da apropriabilidade da inovação no vínculo existente entre a integração de firmas em ecossistemas e um maior grau de inovação em modelos de negócios sustentáveis. / [en] The creation and management of new businesses demands, more and more, strategies connected to sustainable indicators and results. In the search to generate long-term value in these models - based on social, environmental and economic dimensions -, and in order to also guarantee greater competitive levels for businesses, researchers and practitioners have been making efforts to reaching these goals through the constant use of innovation. Innovation that enables high standards of sustainability are located, specially, in the incorporation of organizations of business ecosystems. As a consequence of this union between innovation and sustainability is the generation of what is conventionally called innovation in sustainable business models. The advent of such models rises an interesting debate: are the factors that compose the ecosystems orquestration - known as absorptive capacity, innovation appropriability and network stability (which binds the firms) - capable of positively tempering the relationship between the integration of businesses in ecosystems and the innovation in sustainable business models? Through the theoretical reference and the primary data of 302 companies of the Brazilian manufacturing sector analyzed by the modeling of structural equations, this dissertation combines subsidies to answer this question. As a result of the investigation performed, it is possible to notice the positive interference of the absorptive capacity and the innovation appropriability on the existing bind between the integration of firms in ecosystems and a greater level of innovation in sustainable business models.