A partir des années 1670 et durant tout le XVIIIe siècle, les mémoires écrits par des femmes connaissent, plus que ceux écrits par des hommes, une inflexion notable : passés les troubles de la Fronde, alors que le rôle politique des femmes tend globalement à décliner, ils se recentrent sur la vie privée mais aussi sur le parcours, l’itinéraire personnel de femmes qui créent une forme originale centrée sur la définition de leur identité : on peut bel et bien parler d’une dimension autobiographique. L’influence et la médiation du roman-mémoires jouent un rôle prépondérant dans cette mutation du genre mémorialiste dont les femmes sont les principales actrices, aboutissant parfois à la création originale de textes hybrides entre fiction et diction. Mais ces textes ne se contentent nullement de démarquer le roman-mémoires : empruntant à des influences et traditions multiples, les femmes disent de façon oblique leur désir d’écrire sans pour autant devenir des « femmes savantes » ou des « femmes auteurs ». Elles élaborent aussi des représentations inédites de l’identité féminine, entre soumission et contestation, le plus souvent indirecte, des rôles féminins considérés comme traditionnels à leur époque. La thèse examine les profils sociaux de ces mémorialistes d’un nouveau genre, mais aussi la complexité formelle et énonciative de leurs textes et les représentations ambiguës de la femme et de l’identité personnelle qui s’y déploient. / Starting in the 1670s and throughout the 18th century, memoirs written by women, more so than those written by men, undergo important mutations. After the turmoil of the Fronde, as the political role of women tends to decline, they emphasize private life but also the personal itinerary of women who are thus creating an original form centred on the definition of their identity: these works develop a true autobiographic dimension. The influence and mediation of the memoir-novel play a crucial part in this women-led transformation of the memoirist genre, leading to the original creation of hybrid texts halfway between fiction and diction. But these texts are not mere imitations of the memoir-novel: by borrowing from diverse influences and traditions, women express their wish to write in an oblique manner, without labelling themselves as “learned ladies” or “women authors”. They also construct new representations of the female identity, both submissive and critical, most of the time indirectly, of the female roles which were deemed traditional at the time. The thesis examines the social profiles of this new kind of memoirists, as well as the formal and enunciative complexity of their texts, and the ambiguous representations of women and their personal identity which they develop.

[pt] Este estudo buscou identificar como mulheres de baixa renda, das gerações Baby Boomers e Millennials, interpretam e reagem à mudança do papel feminino nos contos de Disney e a sua influência na percepção da marca. Foram conduzidas dezesseis entrevistas em profundidade com mulheres, moradoras do Estado do Rio de Janeiro. A partir de lembranças e experiências vividas das entrevistadas em relação a marca e aos filmes, e empregando também dois filmes previamente selecionados que marcaram as duas gerações, Cinderela (1950) e Frozen (2014), foram obtidos resultados que apresentaram evidências de diferentes reações e identificações, provocadas pelas princesas nos filmes, denotando papéis sociais femininos dentro da sociedade. A geração a que pertencem e o nível socioeconômico das entrevistadas parece influenciar em suas reações. / [en] This study aimed to identify how low-income women, representatives of the Baby Boomers and Millennials generations interpret and react to the changing role of women in Disney tales and their influence on brand perception. Sixteen in-depth interviews were conducted with women from Rio de Janeiro State. From the memories and lived experiences of the interviewees regarding the brand and the films, and also employing two previously selected films that marked the two generations, Cinderela (1950) and Frozen (2014), results were obtained that showed evidence of different reactions and identifications provoked by the princesses in the movies, denoting female social roles within society. The generation to which they belong and the socioeconomic level of the interviewees seem to influence their reactions.