Anti-hegemonic social movements have historically had a complicated and conflicting relationship with mainstream media, as it consistently undermines the emancipatory potential of these grassroots revolutionary movements, hence serving the interests of the dominant social forces of the hegemonic order. This work develops a comprehensive and critical analysis of the agency of mainstream media throughout the coverage of Occupy Wall Street (OWS) to understand how and why it consciously and relentlessly worked to neutralize the true dimension of the movement and its occupations, and thus to preserve the neoliberal capitalist world order from the ideological threat and the revolutionary challenge that OWS posed to it. Employing a historical materialist approach based on Gramsci's theory of hegemony - and the emphasis in the consensual aspect of power in the production of the hegemony that it entails - and its use in the study of world orders grounded in social relations, this work aims to investigate the mainstream media's active role in the building of the current neoliberal capitalist historic bloc, and its subservience to the hegemonic social forces throughout every stage of the coverage of OWS and its occupations: from the deliberate lack of interest and the total indifference in the movement to the...

[pt] A presente dissertação busca apresentar breves apontamentos para uma perspectiva neogramsciana da sociedade civil em tempos de globalização. Assim, após discorrer brevemente acerca das perspectivas neogramscianas da economia política global e dos conceitos de sociedade civil e globalização, serão explorados os impactos da globalização das relações sociais nos dois lados que se encontram em embate na sociedade civil. Serão apresentados também alguns dos dilemas enfrentados pela resistência progressista, como a questão da revolução passiva global e do aumento exponencial da coerção no âmbito mundial. Além disso, verse- á as transformações sofridas pelo par conceitual da sociedade civil - a sociedade política - e suas repercussões para os grupos sociais que atuam na sociedade civil. Por fim, será apresentada a importância e a necessidade de uma teoria crítica da economia política global para se pensar formas alternativas de globalização e o papel de Gramsci neste contexto. Ou seja, é exposta neste ponto a importância do legado gramsciano para se pensar não apenas a realidade social contemporânea mas também a sua transformação; daí a relevância de Gramsci também para os ativistas partícipes do movimento altermundialista - em outras palavras, são apresentadas as vantagens de se pensar a economia política global contemporânea a partir de uma perspectiva gramsciana. / [en] This dissertation aims to present some indications for a neogramscian perspective of the civil society in times of globalization. Therefore, after discuss briefly about the neogramscian perspectives of global political economy and the concepts of civil society and globalization, it will be explored the impacts of the globalization of the social relations in both sides that are in struggle in the civil society. It will be presented some of the dilemas facing by the progressive resistance, like the global passive revolution question and the exponential increase of the coertion in the global ambit. Also, it will be studied the transformations suffered by the conceptual pair of civil society - the political society - and their repercutions to the social groups that opetate in civil society. Finally, it will be presented the importance and the necessity of a global political economy critical theory in order to think alternative forms of globalization and the role of Gramsci in this context. In other words, in this point it is exposed the importance of gramscian legacy to think not only the contemporary social reality but also its transformation; this appoint to the reelvance of Gramsci also to the activist from the alterglobalist movement - in other words, there are presented the advantages of think the contemporary global political economy since a gramscian perspective.