The thesis focuses on the analysis of the position and strategy of Česká pojišťovna a.s. in the Czech and Romanian market. At the beginning the company Česká pojišťovna is introduced followed by a description of the current strategy whose part is a definition of marketing mix as well and then by the analysis of Czech insurance market from which the position of Česká pojišťovna in the Czech republic arises. At the close of these chapters an evaluation of activities of Česká pojišťovna in the Czech insurance market was performed including proposed recommendations on the improvement. Next parts of the thesis are already dedicated to Romania. Specifics of the entrepreneurial environment are summarized in the PEST analysis followed by Romanian insurance market analysis completed with information regarding the entry of the company in this market and evaluation of its activities in Romania. As the thesis was written during an economic crisis, it includes an identification of its impacts on both the company and above mentioned markets, namely in the economic sphere and incurance sector as well.

The thesis aims to bring readers from life insurance concepts, types of insurance through the methodology of calculating the premium performance products to selected insurance companies. Users gain basic information about insurance and the theory of premium calculation mathematical and statistical tools, including performance factors influencing insurance. The reader is also acquainted with significant legislative change that greatly impressed by the amount of premiums through a "unisex" mortality tables. After the initial acquisition of knowledge is a few model examples shown calculate premiums, including pointing out the diversity of the premium for men and women before and after the introduction of a new legislative act. The main contribution of this work is the creation of a universal and flexible premium calculator via MS Excel. Users will eventually learn to work with selected insurance companies and their product offerings with the development of the insurance market. The work comes to the conclusion that the insurance in case of death or mixed insurance discriminated against a woman, while for insurance on survival or delayed expectancy is at a disadvantage man. And also that the insurance market offers a wide range of life insurance products, the client may therefore choose a specific insurance product, which he will be tailor-made.

Diploma thesis deals with the insurance market Lloyd's of London. The main aim is to give a complex view on this specific subject on the insurance and reinsurance market, its history and market position. The work also contains a description of structure of the market, Corporation and capital, an overview of laws that involve Lloyd's market and also plans to expand its scope. Part of the work is focused on the development of a regulatory system in United Kingdom, the European Union and their impact on the market.

The subject of thesis is a summary description and consecutive evaluation of development of Unit Linked Insurance Plan in the Czech Republic. The work is mainly focused on the characteristics of the ULIP, its development and the current offer of this product. Part of the thesis is also a comparision of selected products of ULIP with alternative options, that are currently provided on the financial market in the Czech Republic there. In the final chapter there is evaluated the advantageousness of this product by stating the positives and negatives that offers this product.

The aim of this thesis is to analyze the insurance market in Ukraine and to compare its individual parts with selected insurance markets in the European Union. This thesis consists of a theoretical part, which contains the characteristics of the insurance market in Ukraine and the definition of insurance market participants and the practical part, which is a detailed analysis of the indicators of insurance markets in Ukraine and selected European Union countries. It also describes the regulation system of selected insurance markets, health insurance in selected countries and investment insurance market of Ukraine, including the definition of the factors that limit its development. Within the basic aim of this work was realized several objectives: analysis of the problems of Ukrainian insurance market, identifying the factors that have an impact on the insurance market of Ukraine, making a suggestion of variants to improve the insurance market and improve conditions for the operation on the insurance market of Ukraine.

The diploma thesis deals with one of the oldest world's providers of unique insurance coverage Lloyd's of London. The thesis presents date information, the influence of past events as well as possible future tendencies. Introduction part is focused on the evaluation of the UK insurance market and emphasis is placed primarily on separate position of Lloyd's. The second chapter is devoted to actual character of Lloyd's, which is very specific. It describes the substance of its operation, the principles of capital security and a wide range of insurance. The thesis also responds to the last 25 years, which was for Lloyd's period of many catastrophic events, changes and innovations that have had a major impact on the system of regulation and structure of its members. The final section contains information about future development.

The life insurance is an integral part of financial market, although changing its importance during the development. This thesis aims to carry out a research focused on the approach and attitude of the Czech population to the life insurance and its resulting analysis. The research was conducted through a questionnaire survey effected on an independent sample of the Czech population in the number of 185 respondents and a case study MetLife insurance company. The thesis does not neglect the theoretical background, current trends in the life insurance and the future prognosis. The results of analysis refer to the dependence of approach to the life insurance on the factors of age, the number of household members, the actual amount of outstanding liabilities and the gross monthly income. The lack of knowledge of respondents on the profitability, the risk and the liquidity of their life insurance policies and its dependence on the factor of achieved education were proved. In the case of a higher number of concluded life insurance contracts they diversify the risk and use different insurers. It also came out that the life insurance has recently kept losing its original meaning in the sense of risk instrument and is perceived still more as a savings and an invesment instrument. Although the current approach is not the rational reasoning, I continue to assume the increasing importance of unit linked life insurance.

This diploma thesis analyses problems connected with motor insurance of the company Česká pojišťovna a.s. and contains the project to improvement the offer of this product in order to be competitive and corresponding to the requirements of client.

Final qualification work (master thesis) devoted to the study of the insurance market and the problems of captive insurance companies at the present stage. The need and relevance of the research is that the mechanism of redistribution of risks involves the creation of the consolidated insurance Fund at the expense of contributions of policyholders, with further payments in case of insured event. In most cases, this mechanism applies to an unlimited circle of persons, but there are captive insurance companies are for insurance in advance certain circle of persons affiliated to the owner or owners of the insurance company. In this regard, the main objective of the master thesis is to develop a strategy for the development of captive insurance companies, to identify the factors influencing the development of captive structures in modern Russian economic conditions on the basis of the study of economic bases of functioning of captive insurance companies. Methods research are the methods of theoretical and empirical knowledge of the operation of captive insurance companies. In conclusion, the labeled recommendations for the improvement of the management system captive insurance company for the successful development of captive insurance structures in Russia. / Выпускная квалификационная работа (магистерская диссертация) посвящена исследованию рынка страховых услуг и проблемам деятельности кэптивных страховых компаний на современном этапе. Необходимость и актуальность научного исследования заключается в том, что механизм перераспределения рисков предполагает создание консолидированного страхового фонда за счет взносов страхователей, с дальнейшим осуществлением выплат в случае наступления страхового случая. В большинстве случаев этот механизм действует в отношении неограниченного круга лиц, но существуют кэптивные страховые компании, предназначенные для страхования заранее определенного круга лиц, аффилированных собственнику или собственникам страховой компании. В связи с этим основной целью магистерской диссертации является разработка стратегии развития кэптивной страховой компании, выявление факторов, влияющих на развитие кэптивных структур в современных российских экономических условиях на основе изучение экономической основы функционирования кэптивных страховых компаний. Методами научного исследования выступают приемы теоретического и эмпирического познания функционирования кэптивных страховых компаний. В заключении обозначены рекомендации по совершенствованию системы управления кэптивной страховой компанией для успешного развития кэптивных страховых структур в России.

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