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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
21

Socio-technical transition as a co-evolutionary process innovation and the role of niche markets in the transition to motor vehicles /

Birky, Alicia K. January 1900 (has links) (PDF)
Thesis (Ph.D.)--University of Maryland, College Park, 2008. / Adviser: Matthias Ruth. Includes bibliographical references.
22

Branding as a strategic tool to reposition a destination a survey of key tourism stakeholders in Zimbabwe /

Ndlovu, Joram. January 2009 (has links)
Thesis (Ph.D.(Tourism Management))--University of Pretoria, 2009. / Abstract in English. Includes bibliographical references.
23

Industrial agglomeration and factor market segmentation with empirical applications to Indonesia

Van Gelder, Linda, January 1994 (has links)
Thesis (Ph. D.)--Cornell University, 1994. / Vita. Includes bibliographical references (leaves [205]-211).
24

Somewhere in-between tween queens and the marketing machine /

Guthrie, Meredith Rae. January 2005 (has links)
Thesis (Ph.D.)--Bowling Green State University, 2005. / Document formatted into pages; contains iv, 295 p. : ill. Includes bibliographical references.
25

Genetically modified white maize in South Africa : consumer perceptions and market segmentation

Vermeulen, Hester. January 2004 (has links)
Thesis (M.Sc.(Agric))(Agricultural Economics)--University of Pretoria, 2004. / Title from opening screen (viewed March 22, 2006). Includes summary. Includes bibliographical references.
26

A percepção dos hóspedes quanto aos atributos oferecidos pelos hotéis voltados para o turismo de negócios na cidade de São Paulo. / Guests perception of the attributes offered by hotels directed to business tourism in the city of São Paulo.

Henrique Wanderley 30 July 2004 (has links)
Esta pesquisa é resultado do reconhecimento, no mercado hoteleiro, de algumas vantagens em se conhecer o conjunto de necessidades específicas de um determinado tipo de hóspede. O turismo de negócios é visto como um importante segmento do mercado turístico e como forte gerador da demanda hoteleira em algumas regiões. A proposta é, a partir da apresentação de características do mercado turístico e do setor hoteleiro, discutir a percepção do turista de negócios quanto aos atributos oferecidos pelos hotéis que justificam a preferência por dado empreendimento para sua estadia. A pesquisa bibliográfica, aliada a um estudo exploratório na cidade de São Paulo, permite algumas conjecturas a respeito do comportamento do turista de negócios no que diz respeito à hospedagem. Em virtude do dinamismo desta demanda, espera-se incentivar com esta pesquisa a continuidade, por profissionais e acadêmicos, dos estudos a respeito do mercado hoteleiro para o turismo de negócios. / business tourist behavior concerning hosting. Due to the dynamism of hotel demand, is expected that professionals and academics be stimulated to prospect and study the hotel market for business tourism. This research is the outcome of the recognition, in the hotel market, of the advantages of knowing the needs of a certain guest profile. Business tourism is an important segment of the tourism market and generates a great demand in some specific regions. The purpose of the research is, from the overview of the characteristics of tourism market and hotels segment, discuss the business tourist perspective of the attributes offered by hotels that justify their preference for a specific project. Research bibliography combined with an exploration in the city of São Paulo, allowed some hypothesis regarding
27

Female-male differentials in earning in South Africa: a comparative socio-demographic approach using data from Labour Force of 2007 and 2011

Ntlapo, Noluthando January 2014 (has links)
Magister Philosophiae - MPhil / The study examines female-male differentials in earnings and factors associated with them within the labour market of South Africa. Dating back from the end of apartheid in 1994, a few labour policies have been implemented to reduce poverty especially in the area of gender equity and wage discrimination. However, little evidence has been produced to inform on the magnitude of changes in reducing differences and progress achieved so far. Therefore the study attempts to assess and explain the structural changes in female-male differentials in earnings within the labour market. Sparsely conducted studies during the early years of post-apartheid South Africa showed strong racial divide in terms of wage gaps. This proposed study extends this analysis to socio-demographic attributes and also considers a more encompassing notion of earnings. Thus controlling for individual attributes, the overarching issue in this study stems from the following questions: do male workers earn more than their female counterparts within the Labour market? And if it is the case, what are some of the underlying social and demographic variables contributing to this difference? To assess the structural changes in earnings, data utilized for this study are derived from the Labour Force Survey of 2007 and 2011 carried out respectively under Statistics South Africa. Other public records are used to supplement these two sources. In the first step bivariate analysis are carried out to establish patterns and statistical relationships amongst variables selected. Drawing from that, the study makes use of a predictive model to analyse the combined effect of these variables taken together onto the dependent variable. It is expected to observe varying differences in the magnitude of earnings across the selected variables. Differences could be specific to occupation or industrial sector. Temporal variation provides insights about the dynamics of female-male differentials in earnings. From this the study draws some recommendations to guide policy interventions in the labour market.
28

Market segmentation, motivations, attitudes, and preferences of Virginia resident freshwater anglers

O'Neill, Brendan Michael 21 June 2001 (has links)
For many years, the Virginia Department of Game and Inland Fisheries (VDGIF) has managed freshwater fisheries without fully understanding their stakeholders. To increase its knowledge and improve management, the VDGIF commissioned a market segmentation study to collect baseline information about its constituents and serve as a model for future studies. I developed a 16-page mail questionnaire that was sent to a stratified random sample of 5,378 Virginia resident freshwater fishing license holders. The questionnaire was use to collect information on characteristics, motivations, attitudes, and preferences of Virginia resident freshwater anglers. The response rate was 52%. I examined the descriptive characteristics of resident freshwater anglers and anglers who purchased different types of licenses and anglers from different management regions. Differences in fishing behaviors, motivations for fishing, attitudes, and preferences for management existed among anglers based on license type and regions. Although satisfaction with freshwater fishing was high, in most cases, many anglers believed that fishing quality had declined. By adopting a marketing approach and providing the desired experiences to each segment of anglers, the Fisheries Division may improve its relationship with anglers, as well as increase participation and satisfaction. I also segmented the Virginia anglers by species preference, specialization, and a multi-level approach that involved a combination of species preference and specialization. Anglers are not a homogenous group and they seek different experiences. Multi-level segmentation was the most useful method of segmentation because it identified within-species preference group differences. Within each species preference group I found several segments of anglers. Segments differed in their orientations (trophy or consumptive), preferred methods of fishing and information sources, and support for regulations. Specialist anglers from each species preference group were trophy oriented and some were consumptive oriented as well. Specialists also were the most supportive of restrictive regulations. Less specialized anglers in each species preference group generally were less trophy oriented, more consumptive, and less supportive of regulations than specialist anglers. My results provide better understanding of the different segments of anglers within each species preference group, which will allow managers to provide a more satisfying experience for their stakeholders. / Master of Science
29

A market segmentation study on electronic calculators as a household product in Hong Kong.

January 1976 (has links)
Kwan Wing Hon. / Thesis (M.B.A.)--Chinese University of Hong Kong. / Bibliography: leaves 128-129.
30

Empirical investigation into the use of complexity levels in marketing segmentation and the categorisation of new automotive products

Taylor-West, Paul January 2013 (has links)
This thesis is set in the context of the automotive industry where launches of new products with high levels of technical innovations are becoming increasingly complex for consumers to comprehend. Car manufacturers need to understand consumer perceptions of new models so they can categorise their products form the consumer perspective, to obtain a more accurate indication as to where their products fit within the increasingly defined consumer segments. Situational and personal variables now play the most important roles in marketing. In the area of nested segmentation consumer variables are only concerned with their needs, attitudes, motivations and perceptions and overlook any previous experience, exposure or familiarity that a consumer may or may not have had with the product. It is argued here that consumers have differing perceptions of newness and that asking how new and new to whom would be valid questions for marketers when introducing new products. If car manufacturers can categorise their products in terms of newness for specific consumers based on their levels of Expertise, Involvement and Familiarity with the product, manufacturers will be able to target appropriate markets more effectively. To explore this area a mixed methods research approach was applied. This research found that the level of Involvement with the product, from a motivational aspect, gave rise to different levels of interest and enthusiasm between consumers and has a direct impact on how different types of consumers view new products. In addition the differing levels of consumer knowledge highlights the need to improve targeting of marketing communications so that manufacturers provide a better understanding of complex new products to consumers. Current mass marketing methods based on consumer demographics are no longer sufficient. This research found that a consumer s level of Expertise, Involvement and Familiarity (EIF) with a specific product can be captured using a multi-dimensional scale to measure consumer product knowledge and provide an accurate consumer segmentation tool. By offering different explanations of product innovations to these consumer segments, according to a customer's EIF, marketers will achieve more effective targeting, reduce marketing costs and increase marketing campaign response.

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