The aim of this thesis is to analyze the online sales of the travel agency New Travel.cz for the past year 2010 and then use the particular results of the analysis and find out and characterize the major market segments of this company. The travel agency gets through the market segmentation better general view of it's customers and consumer's behavior and comapny can effectively focusing their marketing activities. This analysis can be regarded as pilot project of the New Travel.cz., therefore, deals only with the sale of the previous year. This analysis will serve as a source of information needed to progression of the new generation database of tours and administrative interface of travel agency New Travel.cz.

O planejamento estratégico direcionado para o produto habitacional deve ser orientado para atender expectativas de um determinado estrato de mercado, apresentando características e atributos que satisfaçam à demanda desse público alvo nele inserido. Foram desenvolvidas diretrizes para estratificar um mercado habitacional e extrair informações sobre imagens de expectativas determinantes para a compra de um imóvel. O referencial teórico construído discutiu formas de estratificar um mercado por critérios geográficos, demográficos, socioeconômicos e psicográficos ou comportamentais. Identificaram-se expectativas habitacionais a partir do atendimento de necessidades durante o processo que conduziu a decisão de compra. A enquete realizada desenvolveu um processo de estratificação de mercado a partir da caracterização de um público alvo comprador de alto poder aquisitivo dentro de uma região da cidade de São Paulo. Este estrato, também foi produzido segundo os estágios do ciclo de vida familiar definidos, expresso por gerações e por um perfil psicográfico específico identificado também pela enquete. Ao final, as imagens de expectativas identificadas a partir do segmento de mercado produzido, emularam um produto hipotético apresentado que as atendesse de forma mais eficiente. / Strategic planning directed to the housing product should be directed to meet expectations of a certain stratum of the market, presenting features and attributes that meet the demand of target inserted therein. Guidelines have been developed to stratify a housing market and extract information about images determinants of expectations for the purchase of a property. The theoretical framework discussed ways to build a market stratification by geographic criteria, demographic, socioeconomic and psychographic or behavioral. Expectations were identified from the residential care needs during the process that led to the buying decision. The poll has developed a process of stratification of the market from the characterization of a buyer audience with high purchasing power within a region of São Paulo. This stratum was also produced according to the stages of family life cycle defined for generations and expressed by a specific psychographic profile also identified by the survey. In the end, the images from the expectations identified in the industry produced, emulated a product that presented hypothetical met more efficiently.

In Essay I, I analyze the impact of the target and bidder reference points on the probability of acquisition under general economic conditions as well as in strong/weak economic periods. I find that the target and the bidder reference points have a significant impact on the probability of a firm becoming a bidder or a target. While the target reference point also has a significant impact on the successful completion of the merger, the bidder reference point does not. In addition, I find that the target reference point is a significant determinant of management-led buyout mergers, while the bidder reference point has a significant impact on the probability of the bidder launching a hostile bid. In Essay II, I focus on the impact of the target and bidder reference points on the method of payment in the context of what the target seeks, what the bidder offers, and what the two parties use as their final method of payment. The analysis is performed under general economic conditions and in strong/weak economic periods. I find that while the target reference point has a strong impact on the method of payment agreed upon between the two parties, the bidder reference point does not. This is especially important given that the bidder reference point influences the consideration offered by the bidder but does not translate into a significant impact on the final method of payment. In essay III, I examine the impact of bidder reference point on public targets and the impact of bidder and target reference points on private firms. I analyze the aforementioned relationships under different economic conditions. Consistent with the literature on premium and public targets, I find that the target reference point has a strong and positive relationship with the premium paid for private firms. The relationship is stronger in weak economic times. / At the same time, I do not find any evidence that the bidder reference point exerts a significant influence on the premium paid for public firms. Interestingly, the relationship between the bidder reference point and the premium paid for private firms is negative and significant. / Inga Chira. / Thesis (Ph.D.)--Florida Atlantic University, 2013. / Includes bibliography. / Mode of access: World Wide Web. / System requirements: Adobe Reader.

abstract: 中国证券市场一直存在着双重上市公司A、H股价差异现象，这一“同股同权不同价”的现象，长期以来都是国内外学者热议的课题之一。 本文在系统性整理前人研究成果基础上，首先对造成A、H股价差效应的内在逻辑进行了系统梳理，提炼出影响双重上市公司A、H股价格差异的9个潜在因素：信息不对称、需求差异、流动性差异、投机性差异、风险差异、公司治理结构、利率差异、市场强弱差异、汇率预期。其次，本文为各潜在影响因素构建了新的代理变量，建立面板数据模型，从全市场和行业两大视角做了实证分析，验证了影响双重上市公司A、H股价格差异的可能因素，且实证结果均通过了平稳性检验。实证结果显示：全市场视角下，仅公司治理结构和市场强弱差异对A、H价格差异的影响不显著。行业视角下，对于金融行业的双重上市公司而言，影响其A、H股价格差异的因素包括：需求差异、流动性差异、风险差异、市场强弱差异、利率差异；信息不对称、投机性差异、公司治理结构、汇率预期不具有显著影响。而对于非金融行业的双重上市公司而言，影响其A、H股价格差异的因素包括：信息不对称、需求差异、流动性差异、风险差异、投机性差异、市场强弱差异、利率差异、汇率预期；公司治理结构则不是显著的影响因素。 本文在实证分析所得结论的基础上，考虑到当前A、H股市场的现状，提出了加强资本市场双向开放、大力发展以基金为代表的机构投资者、坚定推行股票发行注册制改革、推动金融创新、丰富投资工具等建议。这一研究结果对于推动我国资本市场进一步完善，具有重要的理论与现实意义。 / Dissertation/Thesis / Doctoral Dissertation Business Administration 2019

This dissertation analyzes the complex relationships between language, immigration, and labor and housing market outcomes. First, I model the urban labor market as segmented by language barriers. The prediction of this segmentation theory is confirmed by Canadian Census data, which allow me to identify a worker's labor market segment by her work language. Second, I explore whether the housing market reflects people's willingness to pay for higher quality social-ethnic interactions. By combining housing transaction data and Census information, I am able to test such a relationship with positive results. Finally, I ask what properties housing price series have if some people have better knowledge of the future immigration/migration flows to a city. Under this setup, the price series become serially correlated and the price volatility varies over time. The model also explains the long-standing price-volume relationship in housing transaction data.

Background: It has been shown that people travel much more nowadays than ever before. Since the Internet and the e-commerce have been developed the ability to book trips online has been enabled. There are now two dominant ways of buying trips, online or offline. The survival of traditional travel agencies has been questioned and some thinks that there will be no need for them in the future. Therefore it would be interesting to see who books trips at traditional and online travel agencies.  Purpose: The purpose with this study is to understand which segments that are purchasing travels at traditional travel agencies and online travel agencies by examine demographic, psychographic and behaviouristic segmentation in the region of Jönköping. Further, in the region of Jönköping, examine advantages and disadvantages of buying trips at an online versus offline travel agency.  Method: In order to fulfil the purpose and answer the research questions the authors will use a quantitative method. The quantitative data will be gathered through a questionnaire after pilot studies have been conducted. SPSS 19.0 will be used in order to analyse the data from the questionnaires.  Conclusion: The segment of traditional travel agencies is older people with high income while the segment of online travel agencies is younger people with lower income. Advantages of traditional travel agencies are their ability to provide service, customize a trip and give expert advice. Online travel agencies have its availability, price comparison service and comfortable way to buying trips as their advantages

The population of late-married or non-married women is growing in the current society. Considering single women¡¦s unique consumer psychology and consumer behaviors, the researcher aimed to investigate the feasibility of a single women¡¦s virtual community by employing the web 2.0 and the visual community with a focus on its economic characteristics. The data were collected through the observations of related industries, interviews with experts and targeted groups, questionnaire investigation, and operation proposals. The results of the study were classified into two categories: the business model and the position strategy. The business model (a) can enhance increasing returns effects of the dynamic circle and the lock-in circle and accumulate members, (b) plays a role of informational intermediatry who integrates contents with strategic alliances, and (c) offers E-commence with which to satisfy users¡¦ dynamic needs. Three main phases¡Xexperience economy, reputation economy, and profit-earning¡Xare developed through such an advantage. The position strategy is to provide single women with an informational platform which addresses convenience, affinity, diversity, accuracy, safe-transaction, and customized-services. The platform includes four main topics: health, entertainment, self-growth, and investment. Therefore, it is able to meet single women¡¦s needs regarding health, travel, learning, and finance. The study also offers four suggestions for people who want to manage the virtual community. First, the virtual community should be developed based on market segmentation and take customers¡¦ intentions into account. Second, it should offer customized services and promote the worth of using experiences. Third, it should be a friendly, risk-free platform in which varied, up-dated information is given. Fourth, it should offer customers easy-using ways and allow them to share information as well as interact with others.

Abstract The research focus on the study the market segmentation and product strategy of ultra-high purity anhydrous liquefied ammonia. Liquefied ammonia gas has wide applications in current industrial markets, ultra high purity ammonia gas is a key process material in light emission diode, solar cell and integrated circuit industries. How to develop a new generation NH3 purification process, select multi-type high pressure containers with global logistic supply ability, and qualified international standard iso-container supply system are key successful factors to develop a competitive product promotion and marketing strategy. The research can help domestic green product manufacturers improve their final products market value. Based on expert interview records and secondary data collection, Michael Porter¡¦s five forces model was used to analyze external technical environment challenges and the SWOT analysis was used to analyze the interior condition of special gas. The result shows that the ultra-high purity ammonia gas is facing a highly dynamic environment. The internal human resource management, manufacturing process update flexibility, and diversity in product mix are key factors that affect the relationship between gas suppliers and customers in electronics. Therefore, specialty gas providers need to have a comprehensive gas manufacturing capability, adequate storage capability, and global operational channel in order to meet the need of end customers. Moreover, the speed and capability of the supply system is the key to the future product strategy of high purity ammonia gas.

By improved manufacturing skill, daily used oil has become more health to use and good for people. Every company increasing kind of health functions for oil product in order to become popular oil in the market. So every company engage in founding their major completive niche in the daily eating oil market. To achieve these objectives, the study was investigated by questionnaire survey with random sampling and conducted focus group approach to understand implicit important items when customer purchased daily eating oil behavior. And used these data analysis with Spss11.0, then extracted seven factors from life-style variable and three factors from product benefit variables by factor analysis. In addition, using four consumer groups were separated out by clustering analysis. Furthermore, the study analyzed consumer¡¦s characteristic according to significant variables of demographic variables. Lastly, we examined four-cluster customer into four-character target market. And expression each kind of target marketing strategic approach and manufacture can develop related field in the future.

Taiwan National Health Insurance system by strictly controlling the total amount of health care, the combination of "Medical" and " cosmeic profession " of two Medical cosmeceutical business, medical institutions have been regarded as the most worthy of our efforts to the develop ment of one of the items at their own expense. In the past, Dermatological clinics and Plastic surgery specialist had the advantages of medical profession;"However, without strict legal restrictions, many medical cosmeceutical have mushroomed rapidly of the setting up, making the medical market is fiercely competitive. In this study, Kaohsiung area for more than 18 years of age to study the population of the research parent body, in the consumer behavior theory and the basis of related literature, the use of EBM model structure, using purposive sampling survey method,Issued a total of 400 questionnaires were obtained 375 valid samples, survey data will be analyzed through statistical methods to explore the demographic variables of consumers, the medical knowledge of beauty, consumer characteristics, the purchase decision-making, purchase of consumer behavior analysis, and differences between single-factor analysis of variables, found that the majority Kaohsiung area women, unmarried women and young mature women,Service industry or business people, college education, monthly income of 2 - 4 million is to become the mainstream of medical cosmetic treatment; accept satisfactory cosmetic medical treatment have 78% will come back to hospital for treatment or to introduce relatives and friends therapy; no accepted medical cosmetic experience in the survey of 184 people, 167 people will consider accepting a medical cosmeic treatment, these are exciting message. This study was designed to explore the consumer demand for medical cosmetic treatments, in the hope of providing for medical cosmetic in the foreseeable future in the marketing strategy formulation and marketing of develop the reference, Blue Ocean strategic thinking in order t o find out the value and innovation in medical cosmetic business model, offering consumers value for money and high quality medical cosmetic, to find their own market position, and avoid vicious competition, and create consumer demand and expansion of medical cosmetic market.