This thesis is focused on the analysis of propagation of selected cities. Its aim is to theoretically and practically describe and then on specific examples evaluate attitude of cities and municipalities to promote their localities and activities, both towards to its visitors, and especially to its inhabitants. The theoretical part is focused on explaining the basic concepts and contexts related to promotion and marketing techniques of cities and municipalities and also marketing mix, which is part of the promotion. Assessment of promotion methods applied in assessed locations and also evaluation of its effectiveness is performed in practical part of thesis. Overall, the author of the work concluded, that the approach of selected cities to promote them, reaches an acceptable level. Nevertheless, the author found some procedural reserves and tried to suggest some of the recommendations, which can be an inspiration not only for analyzed cities itself, but also for other cities and towns.

This master's thesis is focused on connecting marketing and primary schools. Using the primary school in Česká Ves, I demonstrate it is important for school to take marketing activities in mind even on the most basic level of education. Thesis is divided into three parts. In theoretical one I describe marketing mix, basic principles of marketing research and analysis of the environment. Practical part is focused on the Česká Ves primary school and using both primary and secondary marketing research I analyse current marketing activities and marketing mix. In the last part I suggest improvements that school can make to improve components of marketing mix.

This diploma thesis in the first chapter characterises the concepts of brand and marketing strategy including their main components. In the second chapter deals with the brands Coca-Cola, Pepsi and Kofola and their elements, image, positioning and marketing mix. In the final part, the results of two surveys are presented - a survey of the retail chains and a survey among consumers of those brands, which are dealing with analysis of the market positiong of those brands and their perception by the consumers.

The aim of the diploma thesis is to assess the current marketing strategy of the Gillette brand with focus on men's shaving products in the Czech and Slovak markets. The theoretical part explains basic marketing terminology that helps to understand the practical part of the diploma thesis. The goal of the practical part is to implement specific proposals for improving various tools of the marketing mix that could help the Gillette brand strengthen and build its market share in the future.

The aim of the thesis is to present a correct way of proper child nutrition under three years of age, describe the baby food market and trends in this category. Then, apply the theoretical knowledge of the marketing mix to one of the strongest players in the baby food market, the company Nutricia. In conclusion, using the results of the research, suggest for this company marketing recommendations . The thesis is divided into two parts - theoretical and practical. The theoretical part describes the proper child nutrition from birth to three years of age, components of the marketing mix and competitive enviroment. In the practical part, the baby food market in the Czech Republic, the trends in this category, market competition, the company Nutricia and its marketing mix are beying suscribed. The practical part has its own research. At the end of the work the hypothesis are confirmed or disproved and marketing recommendations for Nutricia are made.

Objective of the final thesis was suggesting communication strategy for new product on Czech market. In practical part I introduce company Meditor s.r.o. and new product Tomatis. The suggestion of the new communication strategy is base on especially my own research and previous strategy.

This thesis analyzes the products of Ford Motor Company s.r.o. which is a company operating on the Czech car market. The work is based on the theoretical knowledge described in the first part. The first part is followed by a practical section, in which I first describe the current market situation in the automotive industry in Czech Republic. Further I characterize the company Ford Motor Company s.r.o. itself, then I describe the most important car models and related market segments. Later in the practical part I analyze one model Ford Focus in terms of price and market ability over the competition, net book value, distribution and communication. The final section summarizes the information obtained and gives some recommendations that the company could use in the future to improve the position of this model.

This thesis deals with the introduction of a new product to the local market. It is a frozen food category item, more precisely ice cream and was marketed under traditional Misa brand. The theoretical part of the thesis summarizes the interpretation of terms and important issues related to the field of study -- brand management, marketing planning and marketing mix. Practical part presents results of a qualitative research conducted as set of individual in depth interviews, on a sample of 12 respondents, with the aim to analyze motivation, needs, habits and desires of buyers when making purchase decision, and value the importance of traditional brand in the process of making purchase decision.

Main objective of this thesis is to analyze international marketing of Mondeléz International company with a focus on international environment and its impact on the company, analysis of marketing mix of specific international products and survey examining the extent of awareness of the former Kraft Foods and current Mondeléz company. Results of this work should give a reader an overview about development of Mondeléz company and international activities of the company applied in environment of Czech Republic.

The master's thesis deals with inherited metabolic disorder phenylketonuria from a marketing point of view. The theoretical basis of this thesis points out to differences between the marketing mix in the pharmaceutical industry and other industries. Analysis of marketing mix of Nutricia company in relation to patients with phenylketonuria is based on these facts. Secondary and primary data are used in this master's thesis. There were several research methods used to get the information, such comparison and telephone interviews. The work provides insights and recommendations in relation to the potential competitive advantages of the Nutricia company, which can help to maintain its position as market leader in the future. Attention is mostly paid to project such Home Deliveery and on-line communication.