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211	Návrh komunikačního mixu cateringové společnosti / Proposal of the Communication Mix for the Catering Company Pelikánová, Adéla January 2013 (has links) Master’s thesis deals with the proposal of communication mix for start-up company. This proposals is based on theoretical knowledge of marketing, marketing communications as well as the analysis from the study of external and internal factors of the company. The aim of this thesis is to create a communication mix for a new start-up company and proposal of appropriate communication tools for the entry of start-up company to the market.
212	Návrh marketingového mixu pro systém SMSbrána / Proposal of the Marketing Mix for the System SMSbrána Zbořilová, Lucie January 2013 (has links) The subjekt of the master’s thesis „Proposal of the marketing mix for the system SMSbrána“ is to define individual instruments of the marketing mix with an focus on the marketing communication on the internet and it’s use for the system SMSbrána. The thesis consist of free sections. The first part explains the basic concepts of marketing mix, on which is the second part based. I have done an analysis and product specification in the analytical part. This helped me to define main shortcoming of the system. I proposed recomendations to eliminate shortcoming in the third part.
213	Marketingový mix společnosti / Marketing Mix of the Company Kočí, Babeta January 2014 (has links) This thesis is based on theoretical knowledge of the marketing mix tools and analysis that form an integral part of the work. In the practical part the company Prowork is described and analyzed. Based on my analysis I made suggestions and recommendations how to increase sales and reputation of the company. The aim of my thesis is to propose an improvement of the marketing mix of Prowork Company, Ltd., focused on production and sales of the professional chairs and armchairs.
214	Návrhy na zlepšení působení podniku na slovenském trhu / Proposals for Company Improvement on the Slovak Market Dvořák, Martin January 2016 (has links) The diploma thesis „Proposals for company improvement on the Slovak market“ is focused on company ABC, producing special feed intended for animals. Theoretical part deals with the importace of international trade, posibility for businesses how to enter into foreign markets as well as theory analysis of internal and external business environment. Second part of the thesis analyses these environment from the practical point of view. Third part consists of suggestions how to improve ABC company´s business model on the Slovak market.
215	Marketingová komunikace značky / Marketing Communication of the Brand Habas, Tomáš January 2016 (has links) The main aim of the thesis is to reveal shortcomings of marketing communications of the brand ABC and to develop proposals for improvement.The theoretical part contains knowledge of marketing necessary for proper processing of other parts of the thesis. There are analyzes internal and external environment and analysis of previous promotional campaign signs in the analytical part. Based on the findings of the analytical part there are suggested changes and recommendations in marketing communications of the brand. Klíčová
216	Návrhy na zlepšení komunikačního mixu / Proposals for Improvement of the Communication Mix Čepová, Renáta January 2016 (has links) The purpose of this diploma thesis is to propose solutions which will lead to improvement of the communication mix as well as to an increase in the number of atendees of the dance festival. The theoretical part introduces the fundamental terms, related to the communication mix, and the latest trends as well. The analytical part consists of the processed analyses and the questionnaire enquiry. On the basis of information obtained in the theoretical part, individual solution proposals are derived from the analyses and the questionnaire enquiry.
217	Návrh marketingového mixu společnosti / The Marketing Mix Proposal in the Comapany Hostinová, Zuzana January 2013 (has links) The thesis should serve as a basis for strengthening the marketing mix Molpir, which became the European representative of MSI corporations and acts as an innovator, integrator and distributor of multimedia systems for buses, trains, ships and other mobile vehicles. The company proposes to improve the product, focusing on the user. I hope that my ideas and insights will help the company in its subsequent success in the market and increase the marketability of multimedia devices in the European market.
218	Internal and External factors that influence the ecotourists : A study on green consumer behavior, applied to ecotourism Poupineau, Sarah, Pouzadoux, Claire January 2013 (has links) No description available. ecotourism consumer behavior tourism marketing mix green behavior ecotourism segmentation questionnaire Economics and Business Ekonomi och näringsliv
219	Komunikační mix denního stacionáře / Communication Mix of Day Care Centre Karasová, Barbora January 2012 (has links) The main subject of the thesis “Communication mix of day-care centre“ is a proposition of a communication mix for the starting civic association JOHANKA. The first part focuses on the necessary theoretical data. The second part presents a philosophy of the day-care centre, market analysis, customer, competitors and SWOT analysis. The communication mix is proposed on the basis of the analyses and it will be effective for the day-care centre for gaining awareness in the market with the lowest cost possible.
220	Vytvorenie marketingovej stratégie Mediahost.sk na českom trhu / Development of the Marketing Strategy of Mediahost.sk on the Czech Market Kapičák, Tomáš January 2012 (has links) Diplomová práca sa zameriava na vývoj marketingovej stratégie firmy Mediahost.sk na slovenskom trhu. Analyzuje makro a mikro prostredie v IT priemysle, a to najmä so zameraním na webhosting. Aktuálna marketingová stratégia spoločnosti je popísaná a hlavné ovplyvňujúce faktory sú rozpoznané. Diplomová práca obsahuje návrhy zmien a odporúčania zahrnuté v novej marketingovej stratégii spoločnosti. Navyše, je navrhnutý plán a rozpočet realizácie.

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