A revisão teórica apontou uma visão geral dos temas de marketing e educação por meio da cronologia histórica, da discussão conceitual, da relevância teórica e prática de cada assunto, dos principais desafios para pesquisa e o desenvolvimento do tema marketing educacional. Identificou-se e discutiu-se as atividades de marketing desenvolvidas nas instituições de ensino superior à luz dos fundamentos teóricos. A metodologia abordou os aspectos relacionados ao protocolo do estudo de caso e uma pesquisa exploratória qualitativa sobre as atividades de marketing foi realizada no trabalho empírico. Executou-se estudo de caso múltiplo, com IES privadas da cidade de São Paulo, por meio de entrevistas com os gestores responsáveis pelo composto de marketing. Concluiu-se que devido a competitividade no setor, as atividades de marketing ganharam importância, todavia ainda são elaboradas de forma desestruturada. O departamento de marketing das instituições educacionais atua principalmente no P de promoção, exercendo pouca influência nas decisões relativas aos outros elementos do composto de marketing. / The literature review pointed to an overview of marketing issues and education through the historical chronology of the conceptual discussion of the theoretical and practical relevance of each subject, the main challenges for research and development of the theme of educational marketing. It identified and discussed marketing activities in higher education institutions in light of the theoretical foundations. The methodology addressed the aspects related to case study protocol and a qualitative exploratory research on marketing activities took place in the empirical work. It executed multiple case studies with private higher education institutions in São Paulo, through interviews with the managers responsible for the marketing mix. It concluded that due to competitiveness in the sector, marketing activities have gained importance, however they are still prepared in unstructured form. The marketing departments of educational institutions operate mainly in P - promotion, exerting little influence in decisions relative to other elements of the marketing mix

The Master´s thesis deals with competitiveness of proposal and creation marketing strategy. It contains proposals of implementation marketing strategy in company Petr Kurimai.

The Master’s thesis deals with competitiveness of proposal and creation marketing strategy. It contains proposals of implementation marketing strategy in company Visus Agency Inc.

En cada aspecto de la vida de una mujer se han establecido parámetros aceptados de lo que es bello y cómo una mujer debe cuidarse, vestirse o lucir. Las manos y los pies forman parte de esto y son observadas de manera permanente, como cuando nos expresamos, bailamos, comemos, etc. Si una mujer presenta las manos secas o las uñas de estas quebradas, mal pintadas o sucias, dice mucho de la mujer, nos muestra como una mujer desaliñada y descuidada en su presencia. Al igual sucede con los pies, los cuales son más observados en verano, ya que no nos atrevemos a lucirlos si no se ven perfectos, pues seríamos catalogadas como mujeres descuidadas y sucias. Otra actividad típica del verano es ir a la playa, usar bikinis, ropa más cómoda como short, polos manga cero y sería desagradable lucir esas prendas mostrando vellos parecidos a los del hombre lobo!!! Eso dejémoslo para los hombres. Debemos tener en claro que las mujeres no pueden ni deben tener las mismas costumbres de higiene que los hombres, son totalmente diferentes; por ejemplo, las mujeres necesitan depilarse las cejas para hacer más fina la mirada, depilarse las piernas a fin de lucir unas piernas perfectas, así como depilarse otras áreas del cuerpo. Por lo antes expuesto buscamos que las mujeres brinden parte de su tiempo al cuidado de su imagen y dentro de ese espacio de tiempo que sabemos es reducido, pues las actividades de las mujeres modernas no dejan mucho tiempo libre, queremos ofrecerles un lugar donde hallarán atención rápida, especializada y de calidad, en el distrito de Magdalena del Mar, llamado Beauty Care

The globalization become a current tendency, and China as one of the biggest parts in the international market, plays the important role. Considering the SMEs in China occupy the main amount, Chinese SMEs are the key factors in Chinese economy. At the same time, they are also faced with fierce competition from global company that compared with other developed countries’ SMEs, Chinese SMEs are not competitive enough. One of the reasons is that their brands are lack of competitiveness. It is known to all, brand is a key strategic asset to long-term performance and it should be managed. Therefore this study is focused on how Chinese SMEs perceive brand as crucial factor for establishing competitiveness. This study is based on qualitative research, and case study research design is chosen. The semi-structured interview is conducted in the Chinese SME called CSC, and two managers and three employees were interviewed. In conclusion, it can be found that the CSC pays attention to the brand, but their brand still need to be improved to be more powerful, unique and positiveness then to reach the loyalty of consumers, and the media channels should be paid more attention

Title: Marketing mix of Czech Taekwon-Do ITF Federation Objectives: Main objective of this diploma thesis was an analysis of marketing mix of the Czech Taekwon-Do ITF federation and making of suggestions for its improvement. Partial goals were aimed at analysis and description of the organization and of the environment in which this organization exists. Methods: Qualitative marketing research method has been selected to meet purpose of this thesis. Methods of case study and in-depth interview have been used also together with SWOT analysis. Results: Outcome of this thesis consists of a draft with suggestions for optimization of marketing mix. Foremost these improvements have been suggested: changes in promotion, utilization of sponsors and also update of some product items and prices. Key words: Marketing mix, Taekwon-Do, case study

The purpose of this thesis is to investigate factors which influences product launch strategies.

The goal of this thesis is to analyze the business environment in the Baikal region for the hospitality management industry, specifically for a 3-4 star hotel. The topic is very current and under discussion now because the Russian state authorities would like to create a place attractive for tourism in Baikal and there is currently an economically favorable environment for the hotel industry. There is also government support in promotion of the region for tourism and cooperation with other government or non-government association or organization for development tourism there.

Goal of the thesis Marketing strategy of brand Zlate is to evaluate newly formulated marketing strategy of the brand and after that on the basis of own questionaire to suggest future brand activities that will strenghten Zlaté brand on the Czech and Slovak markets. Theoretical part deals with marketing in general, strategies and planning and applicatin of marketing plan to individual parts of marketing mix. Practical part describes brand Zlate as such, its position in Kraft Foods, evaluation of past marketing strategy of the brand, way of creation of the new one and its implimentation to product and product portfolio, price and distribution strategy and communication as advertising, sales promotion and PR. Own questionaire looks into perception of the brand, its consumption and a short exploration into preferences of consumers as for suggestions of new products.

This paper is about the first science center in the Czech Republic - Techmania. It was founded in November 2008 and during its first year of operation ranked with TOP 5 tourist attractions in Pilsen. Its objective is to become one of TOP 10 most visited places in the Czech republic. The aim of this paper was to analyse the marketing mix of Techmania and to compare it with its competitors.Another purpose was to search the information,think up and suggest recommendations and proposals how to improve the marketing communication and which marketing tools fit this new startegy the best.