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Podnikateľský zámer v zahraničí: reštauračno-spoločenské zariadenie / Business plan: Bar or restaurant openingKocún, Matúš January 2013 (has links)
The basis of this thesis is to analyze business conditions for opening a restaurant or bar on the Black Sea coast in Bulgaria, which would be oriented to the Slovak and Czech tourists. The main objective is to determine whether such a project was on the one hand for tourists received and on the other hand for the entrepreneur financially attractive. Therefore, after the summarization of all the collected information, it is necessary to decide for a particular variant of a business plan that is actually feasible. As a part of this work some other suggestions of other business opportunities were added, supposed to widen the business portfolio and an active business time during the year.
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Návrh změn marketingových aktivit konkrétní společnosti / Proposal for Changes of Marketing Activities of Specific CompanyŠeniglová, Hana January 2017 (has links)
This diploma thesis focuses on marketing. The main aim of the thesis is to design marketing activities for specific company. The goal of the proposed marketing activities is to increase the attendance of the specific company shop by at least ten percent. The results of the work lead to recommendations for the future.
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Marketingový mix společnosti / Marketing Mix of a CompanyDemeter, Radek January 2019 (has links)
This diploma thesis is focused on the marketing mix of Hopax Ltd.. company. The introductory part of the thesis contains theoretical foundations of the given issue. The analytical part presents the company itself and analyzes the external and internal environment of the company, including the marketing mix and SWOT analysis based on the previous theory. The analytical part also includes an overall evaluation of the marketing mix of the company. The proposal part contains suggestions based on previous analyses.
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Marketingový mix podniku / Marketing Mix of a CompanyVodáková, Gabriela January 2020 (has links)
This diploma thesis is focused on marketing mix of company named Nedbal trading s.r.o. Thesis is divided into three parts. Introductory part is dedicated to theoretical foundations of the problematics. Second part starts with introduction of the analyzed company itself, then continues with individual analyses mentioned in theoretical part. In the last part are mentioned possible suggestions to improve marketing mix of the company determined according to previous analyses.
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Návrh komunikačního mixu nového produktu / The Proposal of the Communication Mix for a New ProductPšejová, Kristína January 2020 (has links)
This diploma thesis is focused on marketing, specifically the communication mix. The theoretical part defines the most important concepts needed to understand the issue. At the same time, there are described analyzes, which will be later used in the analytical part, that evaluates the current state of the selected company. Based on that analyzes, the last part of the thesis will propose solutions to the identified deficiencies to correspond with the main goal of the work.
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Návrh změn marketingového mixu v mezinárodní poradenské společnosti / Proposal of a Change in the Marketing Mix of a International Consulting CompanyŠenková, Michaela January 2021 (has links)
This diploma thesis is focused on the current state of the marketing mix of a chosen company focused on project management consulting. Solutions to improve the marketing mix of this company are proposed based on the results of marketing analyses of the external and internal environment of the company.
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Marketingová strategie pro TATRA a.s. / Marketing Strategy of Company TATRA, a.s.Svoboda, Ondřej January 2009 (has links)
This master’s thesis deals with the analysis of the company TATRA, a.s., identification of new markets in the Arab Region for heavy trucks and the concept of marketing strategy.
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Marketingová strategie pro expanzi firmy IVK s.r.o. / Marketing Strategy for Expansion of IVK s.r.o.Ivičič, Stanislav January 2010 (has links)
Work is oriented to create elaboration of external and internal analysis company IVK s.r.o. This analysis is resource to create recommendation for expansion strategy.
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Komparácia nástrojov marketingu a návrhy na zlepšenie ich využívania za účelom zvýšenia konkurencieschopnosti v segmente luxusných hotelov (v čase krízy) / Comparison of the Marketing Tools and Proposals to Improve their Use in Order to Increase Competitiveness in the Segment of Luxury Hotels (in Crisis)Žuffová, Michala January 2011 (has links)
The object of this work is the analysis and proposals for changes to the marketing tools to enhance the competitiveness of the hotel. The thesis compares the theoretical knowledge with reality in the hotel, specifies opportunities for changes and methods, how to achieve these opportunities. Based on the analysis of the competitors, SWOT analysis and the questionnaire the proposals for change will be identified.
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Marketingový mix společnosti / Marketing Mix of the CompanyKonečná, Eva January 2012 (has links)
The diploma thesis is focused on marketing problems of company. The thesis solves marketing mix, products and offered services. The result is suggestion of marketing mix improvement, especially of marketing communication, which leads to acquisition of customers.
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