Thesis (M.A.)--Baylor University, 2008. / Includes bibliographical references (p. 37-42).

Thesis (Ph. D.)--University of Adelaide, 2001. / Title from PDF title page (viewed on May 1, 2005). Includes bibliographical references (p. 327-346).

Thesis (Ph. D.)--University of Florida, 1993. / Vita. Includes bibliographical references (leaves 159-164).

Thesis (M.Comm. (Economic and management sciences))-University of Pretoria, 2004. / Abstract in English. Includes bibliographical references (leaves 121-134).

Thesis (M. Sc.)(Geography)--University of Pretoria, 2006. / Includes bibliographical references. Available on the Internet via the World Wide Web.

A indústria de frangos brasileira, representa um importante gerador de divisas e empregos, e tem-se destacado no cenário internacional altamente competitivo, e com fortes barreiras de entrada, sejam elas de natureza econômica, sanitárias, ou econômicas disfarçadas por uma justificativa sanitária. O excelente desempenho do setor, justifica-se pelos diversos fatores, sejam eles de natureza econômica, geográfica, e pela competência das principais empresas do setor. Neste sentido, é que o presente estudo teve como objetivo analisar as principais estratégias adotadas pelas duas maiores empresas brasileiras exportadoras de carne de frango, líderes no setor. Após análise de diversos relatórios setoriais, materiais institucionais das próprias empresas, e consultas à diversos artigos sobre o setor, realizou-se um breve questionário com o objetivo de identificar as principais estratégias destas empresas, além de possíveis ferramentas de análise estratégica utilizadas. Verificou-se que as estratégias gerais das empresas baseiam-se na diversificação de produtos para atender a novos mercados. Para isso torna-se necessário o investimento em inovação, como objetivo de desenvolvimento de produtos de maior valor agregado. Além disso somente uma das empresas analisadas utiliza-se de ferramentas formais de análise estratégica, mais conhecidas pela literatura acadêmica. / The Brazilian poultry meat industry represents an important exchange value and employments maker, and has been detached it in the international market, high competitive, and with strong entry barriers, being them from economics nature, sanitary, or economics disguised by one sanitary justification. The sector excellent performance, justifies it for the different factors being from economic nature, geographic nature, and for the competence of mayor industry companies. In this sense, the present study has the objective to analysis the main strategies adopted by the big two poultry meat Brazilian exporters companies, leaders in industry. After to analysis various industry reports, institutional material of the companies, and consulting different articles about the industry, a brief questioner was prepared, with the intend to identify the main strategies of this companies, besides possible strategies analysis tools used. Find out that the companies general strategies, relies in the products diversification to attend new markets. For that, it makes necessary investment in innovation, with the objective to develop products with high aggregate value. Besides, only one of the companies analyzed, uses strategic analysis formal tools, most known in the academic literature.

There is a need in the Eastern Cape Province to expand the market for fresh venison. This need is due in part to fluctuations in the export market and fragmentation of consumption in the food industry, which has led to an increased demand for specialised and customised products. A suitable method for addressing these issues and successfully marketing fresh venison in the Eastern Cape Province was required, and based on the findings of this study, niche marketing was found to be a possible marketing method to explore. This study evaluated how a strategy of niche marketing could be used to market fresh venison within the Eastern Cape Province. By analysing this main problem the research attempted to identify and understand the challenges of marketing fresh venison to the final consumer in the Eastern Cape Province and to determine whether niche marketing would be a viable option when taking into account venison’s unique characteristics. Niche marketing was characterised and discussed in the light of other marketing approaches and the most important elements of a successful niche marketing strategy were highlighted. The information resulting from scrutiny of all of these sub-problems was then used to address the challenge of marketing fresh venison to the final consumer. In-depth interviews were deemed most suitable for this study based on the nature of the topic and the depth of expertise of qualified personnel in the Eastern Cape Province fresh venison industry. Consequently, four interviews were conducted with experts in the field. Using the niche marketing concept and the strategy that drives it, namely differentiation, possible niche markets were identified. A strategy of multiple niching was adopted to address the differentiation opportunities available, based on the relevant specialist roles of fresh venison. These differentiation opportunities in turn lead to competitive advantage. Possible niche target markets identified and analysed included the tourist market, travellers (foreign and local) by air and sea, the organic aware market and the pet food market. Branding was found to be an integral element for the niche marketing of venison and is also discussed. The main problems hindering fresh venison marketing in the Eastern Cape Province were found to be consumers’ lack of knowledge of venison, cultural differences and consumer preferences, lack of a formal infrastructure and control, and a lack of accurate data. These challenges need to be addressed before fresh venison can be successfully marketed in the Eastern Cape Province. Research needs to be conducted on the venison industry and formal supply chains and control channels need to be implemented before a quality product in substantial and consistent quantities can be successfully marketed to the final consumer. Consumers and industry personnel must be educated about venison and its merits, and fresh venison must initially target white tablecloth restaurants and specialised delicatessens, where service is as important as the product itself.

The research program addressed in this study was to do an analysis of the potentials of the marketing of ostrich meat in the South African market. Being the world leader in the ostrich industry, the research’s emphasis was to establish reasons why the meat industry does not explore the South African meat market. To achieve this object, a literature study to determine the key components of the current situation was undertaken and used as a theoretical model to analyse the current situation in the market as well as in the ostrich industry. In addition to the literature study, an empirical study was conducted to identify some critical issues that have an influence on the potential of the domestic market. The survey method used, based on the key components gained from the literature study, consisted of an in-depth scan of the macro-environment and thorough investigation of the target industry. The investigation involved using the Internet and World Wide Web, print media, personal interviews and telephonic interviews. The result of the literature study was finally combined with the results of the empirical study and some recommendations were made. The recommendations were applicable to the ostrich industry in so far that implementing some plans for the meat industry can have serious consequences for the other products of the ostrich industry

The bushmeat phenomenon is spreading throughout the African continent. Wildlife species are slain and conservation areas are under increasing strain. Although studies have been conducted in east, central and western Africa, limited resources regarding this phenomenon exist. This is the first study to be conducted in the southern African region. Initially the study was intended for the whole of South Africa, but due to a lack of co-operation from other provincial governments and the unavailability of data, the study was focussed on conservation areas within KwaZulu-Natal. Data regarding bushmeat occurrences were collected from Ezemvelo KZN Wildlife and the South African Police Services. With the help of a Geographical Information System, the data was overlain with other datasets such as the National Census data and a real-world model was created to establish the correlation and relationship between the bushmeat phenomenon in southern Africa compared to other regions of the continent. The results confirmed a steady increase in the number of reported bushmeat occurrences in KwaZulu-Natal from year to year. The increase in the number of bushmeat occurrences in KwaZulu-Natal can be attributed to an increase in population and poverty as well as the lack of a substantial alternative protein source. Bushmeat are primarily targeted by members of impoverished communities in the surrounding rural areas. Bushmeat are sold at local commercial markets as a subsistence protein source for consumption by the local communities. There is no evidence of a significant international commercial trade in bushmeat in the study area. Poachers travel great distances on foot to hunt inside conservation areas where the targeted animal species are still relatively abundant. Snares are utilised as the most preferred method for poaching in all areas. Hunters also utilise traditional weapons and dogs, but the use of firearms are relatively limited. According to the information derived from the analysis, Nyala and Wildebeest were the most targeted species during poaching activities. The highest percentage of bushmeat occurrences in KwaZulu-Natal take place in Mkhuze- and Ndumo Game Reserves. One of the most troubling results of the study was the police action associated with bushmeat occurrences. In most cases no Police Action was involved and only a limited amount of bushmeat incidents resulted in arrests being made. More effective policing by the South African Police Services are recommended as well as an increase in judiciary participation. More effective documentation of bushmeat occurrences by utilising a Global Positioning System to accurately log the specific locations as well as standardised documentation procedures are recommended for all field officers in all protected areas and regions. This will enable more effective monitoring of the bushmeat phenomenon. It is essential to address the key socio-economic problems as the main cause for the increase in the number of bushmeat occurrences in KwaZulu-Natal. The illicit bushmeat trade in the areas surrounding Mkhuze- and Ndumo Game Reserve can only be brought under control once the quality of life for the surrounding communities improves and more employment opportunities are created. Community conservation and awareness programmes as well as a better understanding of, and an increase in partnerships with surrounding communities will help to alleviate the bushmeat problem. / Dissertation (MSc)--University of Pretoria, 2007. / Geography, Geoinformatics and Meteorology / MSc / Unrestricted

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