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Manufacturers use resale price maintenance (RPM) for a variety of reasons. In a conventional market setting, when factory price is fixed, profit is maximized by ensuring the lowest possible retail price. The higher retail price ensured by RPM mean a lower quantity sold, since demand is downward sloping. The explanations of RPM remain controversial after many scholars¡¦ investigations. Pro-competitive arguments view RPM as a marketing practice that ensures an efficient distribution system. Anticompetitive arguments contend that manufacturers use RPM to maintain cartel prices and reduce competition among retailers. Understanding the incentives to adopt RPM is critical both for marketing scholars and for antitrust policymakers because RPM, which is employed over the wide variety of products, is the most important vertical restraints, in terms of both the frequency of use and the number of legal cases generated. In Taiwan, the applicability of RPM is limited by Fair Trade Law. Fair Trade Commission considers that RPM is per se illegal as a vertical restraint against competition The explanation for RPM often cited is the special services argument, which indicates the discounter will draw customers from the retailers that provide full services when RPM is not employed. However, in practices, RPM is used in a much wider variety of products than the special services argument would predict. In this research, we examine the RPM property from the risk perspectives and determine how the incentives for using RPM are affected by the changes of economic variables. We find that the imposition of RPM is appropriate in the circumstances where retail price variance is high, sales quantities variance is low and the correlation between two variables is positive. In addition, we find that RPM can be a substitute or complement for advertising, as is found in the existing literature. Our model clearly exhibits the relationship between advertising and RPM, which are both important marketing strategies. We also find that RPM can reduce consumers¡¦ incentive to delay purchases. As the demand price elasticity increases, RPM is more strictly employed by manufactures who want to eliminate purchase delay caused by frequent markdowns. We also perform empirical tests to show that the motivation behind RPM is to reduce the negative externality of frequent markdowns on consumers¡¦ purchase delay.

Thesis (Ph. D.)--University of Missouri-Columbia, 2001. / Typescript. Vita. Includes bibliographical references (leaves 118-124). Also available on the Internet.

Thesis (Ph. D.)--University of Missouri-Columbia, 2001. / Typescript. Vita. Includes bibliographical references (leaves 118-124). Also available on the Internet.

Thesis (Ph. D.)--Ohio State University, 2004. / Title from first page of PDF file. Document formatted into pages; contains x, 120 p. Includes abstract and vita. Advisor: Jay B. Barney, Business Administration Graduate Program. Includes bibliographical references (p. 110-120).

Thesis (Ph. D.)--University of Texas at Austin, 2002. / Vita. Includes bibliographical references. Available also from UMI Company.

Thesis (M.B.A.)--University of Hong Kong, 1985.

Upon making an optimal timing decision, a player takes into consideration not only the actions of the other players, but also the uncertainty of the environment. I use the real options approach to study the strategic timing decisions of asymmetric firms in an environment with uncertainty. When firms make timing decisions, they take into account the opportunity cost of immediate action today. The second chapter studies the identification in an asymmetric duopoly. The two potential entrants contemplate entering a new market where the demand follows a geometric Brownian motion. I show that under certain parameter conditions there will be an equilibrium triggered by preemption, and both firms could preempt. Moreover, the equilibrium may no longer be only triggered by preemption. I identify the joint distribution of the unobserved investment costs and find the probability of the first entry being triggered by preemption. Given the observation of the first entrant, I can predict the probability of observing the second entrant. The third chapter studies the spillover effect of exit in a vertical relationship. I extend the methodology of irreversible investment under uncertainty to consider exits in a vertical market structure. When the exogenous demand shock is low, one party of the supply chain wants to exit first and will thus lead to the exit of the remaining party. The firm which wants to exit later strategically acts to delay the exit of its counterpart and therefore prevents its own exit. When the state level drops below the unique equilibrium exit threshold, both firms will exit simultaneously. The expected delay in exit timing is derived. The fourth chapter studies the strategic optimal timing of entry in the competition between one-way essential complements under demand uncertainty. The value of a new add-on to its consumers is uncertain. While the rational essential good producing firm recognizes the value of waiting under uncertainty when it contemplates entering the add-on market and endogenously self-selects between the two entry options- to produce or to acquire, the add-on producing firm strategically decides when to agree on acquisition. The impact of profit sharing in the case of acquisition and relative fixed costs of entry on the size and form of the waiting region and the responses of both firms are analyzed. / text

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