Ce travail décrit et discute la conception et la validation d’un nouveau modèle d’éducation en santé : «  l’Education  à  la  santé  familiale »  (ESF).  Il  est  fondé  sur  des  compétences  permettant  la  réappropriation par les familles de savoirs-­‐faire en soins de premier recours et en secours de proximité. Plusieurs enquêtes, menées à l’échelon national et régional par le Laboratoire éducations et  pratiques  de  santé  (Université  paris  13),  en  partenariat  avec  l’Union  nationale  des  associations  familles (UNAF), la Mutualité sociale agricole (MSA) et Maison familiales et rurales (MFR), ont permis de confirmer le besoin des familles de pouvoir bénéficier d’une telle formation. L’ESF consiste en une formation  de  9  à  12h,  réalisée  sur  une  base  volontaire,  portant  sur  la  gestion  des  petits  maux  quotidiens, la résolution de situations d’incidents et d’urgence, la prise en charge de la santé des jeunes enfants et des personnes âgées. Le modèle d’ESF, conceptualisé par des praticiens généralistes, des médecins de santé publique et des urgences, par des pédagogues de la santé et un sage-­‐femme a été testé entre 2012 et 2013 par des formations expérimentales dans 3 régions du territoire auprès de membres de familles (n=22) et d’adolescents  (n=21).  Elles  ont  permis  de  vérifier  que  les  participants,  suite  à  une  ESF,  se  sentent  davantage en confiance et aptes à porter soins et secours. Un questionnaire aux participants (n=43) a montré une augmentation de leur sentiment de compétence vis à vis de la gestion d’une situation d’urgence et des problèmes de santé courants. Ce sentiment de compétence, interrogé 3 mois plus tard  par  entretiens  téléphoniques  (n=34)  d’une  dizaine  de  minutes  a  confirmé  le  maintien  de  ces  résultats. La validité du modèle d’ESF sera prochainement évaluée au niveau de la Lorraine par l’évaluation de plusieurs autres formations, en partenariat avec l’ARS. / This work describes and discusses the design and validation of a new health education model : the « Family  Health  Education »  (ESF).  It  is  based  on  primary  care  anslocal  emergency  skills.  Several  surveys conducted at national and regional level by the Education and Health Laboratory Practice (University Paris 13), in partnership with the National union of family associations (UNAF) the Social and agricultural insurance system (MSA) and Rural families house (MFR) have confirmed the need for families to benefit from such training. The ESF consists of 9 to 12 hours training on a voluntary basis for  the  management  of  small  daily  troubles,  the  resolution  of  incidents  and  emergency  situations,  the management of children and seniors health. The  model  of  ESF  conceptualized  by  general  practitioners,  emergency  and  generalist  practitioners,  health educators and a midwife was tested between 2012 and 2013 by experimental training in 3 areas  of  the  territory  on  family  members  (n=22)  and  adolescents  (n=21).  They  verified  that  the  participants following the training feel more confident and able to bring help and assistance. A survey  to  the  participants  (n=43)  showed  an  increase  in  their  feeling  of  competence  regarding  the  management of emergencies and common health problems. This feeling of competence, questioned 3  months  later  by  10  minutes  telephone  conversation  (n=34)  confirmed  the  maintain  of  these  results. The validity of the ESF model will soon be evaluated at the regional level in Lorraine by evaluating several other formations, in partnership with the ARS.

This paper deals with the issue of clusters as relatively new tools of competitiveness in economies and examines their linkage to state through cluster policies and initiatives. At the beginning, a theoretical development of the concept is presented. Afterwards, the cluster concept as such is introduced, putting down a wide scale of supportive rationales, presenting also possible risks and explaining a linkage to innovation and competitiveness. The second part of the thesis treats the issue of cluster policies as possible means of a cluster creation. Aside from examining cluster policies in different views, an emphasis is put on the justification of the role of state which can take part as either contributive or disturbing factor. The empirical part of the paper presents the case of the Czech clustering. Firstly, the Czech cluster policy is analyzed concerning its targets, instruments, approaches and other relevant issues, focusing on shortcomings and problems of the policy. Further, a case study of the Moravian-Silesian automotive cluster is presented. In this part, the particular cluster is observed with a view to its origin, development and activities. The endeavor is to compare the case with the classical Porter model and find out its inadequacies.

The goal of the thesis was to evaluate the company RUDOLF JELÍNEK a.s.. This company is very successful now. It sticks at modernization of its factory and technologies but it put attention to expansion as well. It expands to the other countries of Europe but to America, too. Thesis was divided into two parts, theoretic and analytic. There were described the basic steps of the evaluation process and some methods in the theoretic part. Then all the process was applied in the analytic part of the thesis. The main result is the concrete value value of the company.

The aim of this thesis with the topic "Strategic analysis" is to elaborate the strategic analysis of the První zemědělská, a.s. Tuněchody company,i.e. to analyse the external and internal environment, to identify strengths, weaknesses, opportunities and threats and last but not least to conceive strategic recommendations. The thesis is divided into two main parts, the theoretical part and the application part.

The aim of the diploma thesis is make strategic analysis of the family hotel "Ovčárna" using external and internal analysis. On the basis of gain information is analysed the market position of the enterprise and the recommendations are proposed.

The master thesis deals with the possibilities of international expansion in case of the company from Brno. The theoretical part contains all variants of entry to foreign markets, risks from international activities, the core of PEST analysis, Porter model of 5 forces and analysis of Boston Consulting Group. Practical part focuses on the company and its activities. The thesis defines appropriate export product and foreign market. The variants of international expansion are specified and compared in the end of the thesis. Also, a marketing mix is proposed for the most suitable variant of entry.

William Shakespeare's play, The Taming of the Shrew has a varied and interesting stage history. Beginning with Fletcher's The Tamer Tarn'd (1633), a sequel to Shakespeare, there have been many adaptations of the plot in farce, opera and poetic drama, including an American musical comedy. This thesis will follow the stage history of The Taming of the Shrew, focussing on the dramatic development and treatment of the heroine, Katherine. Shakespeare's shrew, Katherine, is much more than a traditional shrew stereotype. Her dramatic presentation in language and action has enough depth and subtlety to provoke much conflicting criticism and interpretation. What motivates her anger? Why is she physically abusive? Is she subdued, tamed or reeducated? Enough clues are present in the play to provide for interesting debate. The first part of the thesis is concerned with examining Shakespeare's dramatic concept of the shrew to establish the scope and range of Katherine's personality and her response to Petruchio's taming tricks. In later versions of the play, the character of Katherine receives a variety of dramatic treatments. Some playwrights reduce Katherine's dramatic function to a mere outline. Others accentuate her physically abusive and sharp-tongued qualities. Yet another variation is a softening of the shrewish disposition to allow for a sentimental treatment of shrew conditioning. The dramatic vigour of the shrew character is constant, but variations in plot, language and thematic idea result in very different and entertaining shrew types. This stage history of The Taming of the Shrew as it relates to the heroine, Katherine, includes an analysis of the following plays. The Tamer Tarn'd (1633), a sequel by John Fletcher serves to comment on Shakespeare's Kate by direct allusion and by dramatic contrast. Sauny the Scot (1667) is a bastardised Restoration version in which the shrew is a farcical stereotype who must suffer extensive physical humiliation for her excessive displays of nastiness. Catherine and Petruohio (1756) is David Garrick's miniature version of Shakespeare which stresses the farce, simplifying the play and the dramatic impact of Catherine. John Tobin's The Honeymoon (1805) is a poetic attempt to re-create The Shrew. The heroine in this play suffers the sin of pride, but is won over to domesticity and humility by love and rural surroundings provided by a gentle tamer. The thesis also considers the nineteenth century attempts to revive the Shakespeare original which struggled unsuccessfully with the popularity of the Garrick version. Some of the musical adaptations of The Shrew provide a rich variety of shrew heroines in very different settings. Included are a ballad opera, A Cure for a Scold (1735), a German opera by Hermann Goetz, The Taming of the Shrew (1878), and a modern musical comedy version, Kiss Me Kate (1948). These adaptations and variant versions provide a veritable school of Katherines. The streak of genius in Shakespeare's dramatic idea of a shrew, who, even in the realm of farce is seen as a human being with the capacity to feel, change and grow, becomes very strongly apparent as Shakespeare's Kate is measured against the shrew heroines in these derivative plays. The contrasting shrew types, though interesting and pleasing in their own way, never quite acquire the stature, poise, wit, intelligence and humour which characterise Shakespeare's attractive Kate. For Kate's civilising and learning encounter with Petruchio is not the brutalising, punitive or subjugating ritual of tradition; amidst the slapstick of farce, Kate, with her Petruchio, provides a unique variation of the shrew heroine. She is not conquered. She changes herself. This is her distinction and her strength and the mark of Shakespeare's human touch. / Arts, Faculty of / English, Department of / Graduate

Final thesis deals with an analysis of a Czech firm Mountfield which business activity lies in selling of garden equipment, swimming pools and hobby products. Based on this analysis a country is chosen, which is suitable for a future expansion. Consequently, the chosen market is segmented together with creating a targeting and positioning of Mountfield products on this market. Marketing mix for the market and customers in question is created in the last part of this thesis.

The thesis deals with the design of communication mix for FLEA micropho-nes. It explains important terms and principles related to current marketing issues. Then there is a detailed analysis of the current state of the company and a concrete pro-posal of the communication mix is created.

The growing trend in the share of mobile application use results in higher user expectations for applications. Much more emphasis is placed on both the appearance and ease of use of the applications themselves. This work examines this issue, analyses the market and then uses its findings. From these findings, a proposal for a new application is created, which will be used to promote the newly established company. The work also includes economic and non-economic aspects associated with the development of the application.