Diploma thesis "Leaving of Czechoslovak democracy giants; comparison of media images of Tomas Garrigue Masaryk's and Vaclav Havel's death and funeral in Czech Press" aims to compare the media images of the presidents' death and funeral in broadsheet and tabloid newspapers of that time. In this matter, media analyzed the lives of these great personalities, their work, political views, their acceptance and renown abroad, their merits and their critical reception as well. The study itself is divided into two main parts. The first one being the theoretical part informs about the political and social context of the time in which Tomas Garrigue Masaryk and Vaclav Havel lived and worked and it discusses their personalities in more details. Furthermore, the methodology used in the thesis is included in this section as well, representing and explaining the method of the media research. In the second practical part, the thesis provides the characteristics of the chosen broadsheet and tabloid newspapers - Lidove noviny, Poledni list and Blesk. By using qualitative analysis the thesis seeks to determine how media presented the presidents at that time. On one hand it attempts to illustrate the parallels that linked these two personalities, on the other hand it endeavours to describe how their images differed....

The diploma thesis on the "Media representation of forming of local policy (on the example of the financing of the Prague theatres)" suggests that mass media contribute to the forming of local policy by selective reporting of the politics. This fact is illustrated on the example of forming grant policy of the capital city of Prague. The analysed media are the daily papers MF Dnes, Lidové noviny, Právo and the televisions TV Nova and Česká televize in 2007 and 2008. The theoretical part of the diploma thesis introduces the relation between mass media and reality, the effects of media and the factors influencing forming of the news content. The political communication is discussed; this phenomenon is introduced together with the personalisation of politics and the mediatisation. Furthermore the paper deals with the agenda- setting theory and its relation to framing theory and the theory of news values. Then the development of the dispute is given, the most important moments are emphasized. The research part of the diploma thesis includes results of the quantitative content analysis. The aim of this research was to discover the media image of the dispute and to confirm or to disprove the hypothesis (i.e. the mass media were not impartial). The qualitative frame analysis shows the ways the dispute was...

The dissertation D-Day and VE-Day in Czechoslovakian/Czech, British, American and Russian Newspapers deals with comparison and analysis of methods used by central newspapers published in Czechoslovak Socialist Republic/Czech Republic, Great Britain, USA and Soviet Union/Russian Federation in order to provide readers with information about D-Day in Normandy and Victory Day (VE-Day) in Europe. The articles published in selected periodicals Rudé právo/Právo, The Guardian, The New York Times and Izvestija are analysed from the 1980s to 2015. The first chapter focuses on description of historical background and circumstances which led to the Allied invasion to Normandy in June 1944 and subsequent liberation of Europe in May 1945. The end of the first chapter concentrates description of current situation connected to commemoration of these two anniversaries in 2014 and 2015. The aims and methods of the research as well as the development of the press in Czechoslovak Socialist Republic/Czech Republic, Great Britain, USA and Soviet Union/Russian Federation are characterised in the second chapter. In the third chapter the selected periodicals are examined and then compared. The end of the third chapter is devoted to verification of initial hypothesis. The conclusion is drawn in the Czech language and is...

The thesis "The documentary series Kmeny from the perspective of creators and viewers" addresses the audience reception and notions of culture documentary series producer strains. Kmeny are unique documentary series that aired on Česká televize from March 2015 to June 2015. The aim is to describe the primary intention of producers representing various urban subcultures and this plan will be confronted with the reception of the audience. The theoretical part focuses on the documentary, his conception of the role and film-maker. Further describes several approaches to research audiences and influence of media messages to the audience. Research will be presented to representatives of the main concepts of cultural studies - Stuart Hall and John Fiske. The last part will focus on the aesthetics receptionist kostnická škola. The research part will be done through interviews with viewers and creators. Secondary research method will be in-depth interviews with viewers within an ethnographic approach.

The aim of this work is analyzed using qualitative analysis, complemented by case study method of communication selected politicians. Within the specified period, were selected speakers (Milos Zeman and Bohuslav Sobotka) and selected specific dialogues. Due to the absence of publicly available transcripts of interviews was conducted without using literal transcription techniques detailed evaluation. Was described the context of the time, including the characteristics of the speakers. The theoretical part was further characterized the program Questions of Vaclav Moravec including his discourse. There were explaining the difference between discussion and debate in relation to issues of Vaclav Moravec. The methods used were placed in the context of qualitative research and explained their validity. Communication methods are described by way of comparison argumentative testimony and linguistic resources between the two speakers. They describe the kinds of good, but also erroneous arguments. A communication strategy was explained in terms of humor, opinions and attitudes, using parasitic words, expressive and abusive terms, slips of the tongue, foreign and technical terms, syntax errors.

The diploma thesis LinkedIn as a phenomenon in the labour market focuses on the social network called LinkedIn and its impacts in the area of recruitment and selection of technical staff on the Czech labour market. The aim of the thesis is to point to the existence of the phenomenon LinkedIn. The thesis is divided into four chapters. The first one is dedicated to social networks, their definition, history, importance, classification and users. The second one is centered on LinkedIn as a specific example of a social network focusing on its history and present and overlapping into the recruitment and selection of staff. Also mentioned is the setting and appearance of the account on LinkedIn and how to reach workers on LinkedIn. The methodological part describes the chosen method of research. The analytical part tries to summarize and interpret the acuired data.

The purpose of this research study was to investigate the phenomenon of the conflicting roles, such as parent, spouse, employee, caregiver, and community member/volunteer, associated with the lives of nontraditional college students and to reveal how these conflicting role obligations influence these students' persistence toward the attainment of an undergraduate degree. This study provides a brief history of adult education in the United States as well as the study context, a continuing studies division of a privately endowed research institution located in the southern United States. The participants in this study were nontraditional students who were also recent graduates of this continuing studies unit. This study drew upon the literature of nontraditional students in higher education, as well as literature on role theory, adult development theory, adult learning theory, and student persistence theory. This study used a phenomenological qualitative approach as a means of discovering the lived experiences of nontraditional students as these experiences relate to the conflicting roles of nontraditional students and their decision to persist toward the attainment of a bachelor's degree. Several important findings were discovered. In order to negotiate their conflicting roles, these students used several strategies as a means of helping them to balance their roles. This study also found several motivational factors that prompted nontraditional students to pursue a bachelor's degree at this time in their lives. The obstacles and challenges that these students confronted were also revealed, and in order to overcome these obstacles and challenges these students relied on several support systems. The reputation and prestige of this university was also found to be an important factor in the students' decision to attend college at this stage in their lives. Additionally, the various forms of assistance that this continuing studies unit provided encouraged students to persist.

The goal of this thesis is to clarify the status of books in the current Czech culture using scientific methods. Since there are many possible ways to achieve this widely defined goal, it was necessary to choose certain methods (and therefore an overall angle of the examination). Two specific methods were selected - a questionnaire for members of Generation Y and media analysis of culture sections of the Czech daily newspapers, Mladá fronta DNES and Právo during the months of June and December of 2017. Theoretical background, description of the methods and explanation of all the key terms are part of the theoretical section. The objective of the questionnaire is to map reading preferences and habits of young readers. The questions are focused on qualitative and also quantitative aspects of book reading. The overarching objective of the media analysis is to provide an accurate image the media paint about books. This will be achieved by thorough examination of all the articles that mention them. Just like with the questionnaire, qualitative and quantitative aspects will be tracked.

O alisamento químico é o método mais empregado para melhorar a penteabilidade e a estilização de cabelos afro-étnicos. O cabelo é composto basicamente de três partes: cutícula, córtex e medula. O principal constituinte é uma proteína, a queratina. O tratamento com agente alcalino, redutor e/ou oxidante, provoca modificações nessa estrutura, ocasionando danos que podem ocorrer na camada superficial (cutícula) ou em toda a fibra, atingindo inclusive o córtex e modificando as propriedades físico-químicas do cabelo, pois o torna mais quebradiço, frágil, sem brilho, áspero e com mais dificuldade para ser penteado e desembaraçado. O emprego de agentes condicionadores auxilia na melhora dos atributos físicos e sensoriais do cabelo tornando-o mais resistente e facilitando o manuseio. Neste estudo foi preparado um creme-base alisante com tioglicolato de amônio acrescido de agentes condicionadores pré-escolhidos e adicionados no momento do uso. A formulação-base foi submetida ao estudo de estabilidade física por dois meses. Foram realizados testes de: quantificação da perda de proteína equivalente em albumina, empregando-se o método de Lowry modificado por Peterson; penteabilidade e tração de ruptura. Os resultados indicaram que a adição de óleo de jojoba e de silicones, como Lauril PEG/PPG18/18 meticona e Ciclopentasiloxano (e) PEG-12 polímero de dimeticone reticulado, melhoram os atributos físico-químicos e sensoriais das mechas de cabelo afro-étnico, sendo indicado como agentes condicionadores que poderão ser acrescidos à formulação do creme-base alisante. / Chemical hair relaxing is the most common used method to improve combability and styling on afro-ethnic hair. The hair is basically composed of three parts: cuticle, cortex and medulla. The main basic element is a protein, the keratin. The treatment with an alkaline reducing agent and/or an oxidant agent causes modifications in this structure, and related damages that can occur in the superficial layer (cuticle) through ali the fiber, reaching the cortex and modifying the physical-chemical properties of the hair. In that case, the hair becomes more fragile, it has no shine, gets rough and it is very difficulty to comb and to detangle it. Conditioning agents can improve the physical and sensorial attributes of the hair, thus allowing it to become more resistant and making it easier to take care of. In this study a hair straightener cream-base with ammonium thioglycolate was prepared and the selected conditioning agents added at the moment of the use. The straightener cream-base was submitted to the physical stability study for two months. The tests had been carried through: quantification of protein loss of albumine equivalent, using the Lowry method modified by Peterson; the combability and rupture traction. The results have indicated that the addition of Jojoba oil and silicones as Lauryl PEG/PPG-18/18 methicone; and Cyclopentasiloxane (and) PEG-12 dimethicone crosspolymer, improve the physical-chemical and sensorial attributes of the afro-ethnic hair tresses, being indicated as conditioning agents that could be added in a hair straighteners cream formulation to help its care.

Este estudo avaliou, quantitativamente, o osso regenerado após técnica de regeneração óssea guiada, utilizando osso autógeno em bloco e membrana de colágeno e descreveu seu processo de reparação ao redor de superfícies de implantes usinadas ou tratadas por jato de óxido de titânio em períodos de até 150 dias. Foram utilizados 60 ratos machos Wistar, divididos em 2 grupos: um recebeu implantes com superfície usinada (U) e o outro recebeu implantes com superfície tratada por jato de óxido de titânio (T). Uma trefina foi utilizada para a remoção do enxerto ósseo em bloco da calvária do animal. O enxerto foi fixado próximo ao ângulo da mandíbula do rato, na cortical vestibular, com o uso do implante. O conjunto foi coberto por membrana de colágeno. A ortotanásia foi realizada em 0, 14, 21, 45 e 150 dias. Foi realizado processamento histológico para material nãodescalcificado, e um corte no longo eixo do implante foi obtido para cada espécime. Foram realizadas análises qualitativa e quantitativa. Os dados foram analisados estatisticamente, em um nível de significância de 5%, pelos testes de Kruskal-Wallis e de Dunn. Os resultados relativos aos períodos de observação mostraram que a média do tamanho do defeito inicial foi de DO-U = 604,13 m e DO-T = 585,90 m (p=0,720) e que a média de espessura inicial do leito foi de EL-U = 257,29 m e ELT = 243,57 m (p=0,07); houve uma redução da espessura do enxerto no período de 150 dias para o grupo T em relação ao grupo U (EE-T = 338,25 m; EE-U = 407,71m) (p=0,003), não havendo outras diferenças significativas entre os grupos. Notou-se a presença de osso regenerado, vestibularmente ao enxerto, a partir de 21 dias, com uma nítida tendência ao aumento de sua espessura até o período de 150 dias, onde notamos um aumento da espessura óssea total de cerca de 4,6 (T) e 4,8 (U) vezes a espessura original da mandíbula, com valores de ETTO U = 1254,40 m e ETTO T = 1141,85 m (p=0,48). / This study quantitatively analyzed the regenerated bone after guided bone regeneration technique using autogenous block graft with resorbable membrane and described its pattern around machined titanium or oxide grit-blasted titanium surfaces in periods of up to 150 days. Sixty male, adult, Wistar rats were randomly assigned to one of two groups: machined titanium surface (U) or oxide grit-blasted titanium surface (T). A block graft was harvested from the rat calvarium with a trephine, laid and stabilized on the external cortex near the angle of the mandible with implants. A collagen membrane was adapted to completely cover the bone graft in both groups. The animals were euthanized at 0, 14, 21, 45 and 150 days after surgery. Nondecalcified histological sections were processed for each specimen and one section on the long axis of the implant was obtained. Qualitative and quantitative analysis were carried out. Statistical analyses were carried out with a significance level of 5% and used Kruskal-Wallis and Dunn tests. Results showed that the mean bone defect was DO-U = 604,13 m and DO-T = 585,90 m (p=0,720), and the mean mandible bone width was EL U = 257,29 m and EL-T = 243,57 m at zero hour. The mean graft width was reduced after 150 days for the T group as compared to group U (EET = 338,25 m and EE-U = 407,71 m) (p=0,003). No other significant differences between groups were observed. Regenerated bone was observed buccal to the bone graft after 21 days increasing in width after 150 days. The final mean mandible bone width after 150 days (ETTO-U = 1254,40 m and ETTO-T = 1141,85 m) achieved 4,8 (U) and 4,6 (T) times the original mandible width (p=0,48).